measurement

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Published By: Adobe Systems, Inc.     Published Date: May 17, 2011
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
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adobe, cmo, digital marketing, organization transformation, chief marketing officer, customer experience management, wcm, multichannel pipeline growth, cmis
    
Adobe Systems, Inc.
Published By: MediaVantage     Published Date: May 03, 2011
A whitepaper for PR professionals that gives you the intelligence to analyze why and when to adjust your strategic communication plans.
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mediavantage, monitoring, measurement, communications, reptutation management, crisis communications, analysis, investors, public relations
    
MediaVantage
Published By: SAP     Published Date: Apr 14, 2011
Find out how operations is a key driver to operational excellence. Operations executives are closest to the processes along the value chain, and as a result are best positioned to drive operational excellence initiatives. However, collaboration with other functions is essential. Data from IT, metrics and measurements from Finance and changing customer and market demand from Sales and Marketing are all drivers for operational excellence. But ultimately, it is the operations function that needs to be responsible for implementation.
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sap, economist intelligence unit, operations, production, visibility, operational excellence, performance, leaders
    
SAP
Published By: Adobe     Published Date: Mar 14, 2011
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
Tags : 
adobe, cmo, digital marketing, organization transformation, chief marketing officer
    
Adobe
Published By: Aprimo     Published Date: Mar 07, 2011
With the right guidelines-and the right tools-Digital Marketing can provide valuable new ways to connect with customers and grow your business.
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aprimo, cmo, roi, measurement, b2b, b2c, digital media, marketing, customer satisfaction, expectations
    
Aprimo
Published By: Aprimo     Published Date: Mar 07, 2011
Using Behavior-Based Brand Interactions for True 1-to-1 Marketing.
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aprimo, cmo, roi, measurement, b2b, b2c, digital media, marketing, customer satisfaction, expectations, conversion
    
Aprimo
Published By: IBM Software     Published Date: Feb 07, 2011
See the integrated reporting, analysis and planning capabilities that can help your midsize business to drive greater efficiencies, manage costs and identify growth opportunities.
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ibm cognos express, dashboard, business intellligence, business performance, measurement and monitoring, integrated reporting, midsize business
    
IBM Software
Published By: Bazaarvoice     Published Date: Jan 26, 2011
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
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bazaarvoice, social marketing, ctr, engagement, crm, customer service, word-of-mouth, ugc, user generated content, brand loyalty, rss, customer satisfaction
    
Bazaarvoice
Published By: DataFlux     Published Date: Jan 07, 2011
This white paper, the first in a sequence, addresses the question, "who, specifically, are those right groups and right people?" on several different levels. It also highlights underlying principles that, properly applied, lead to solid answers to the "who" questions for a wide variety of scenarios.
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dataflux, data agenda, data quality, governance, analytics, measurement and reporting, automation
    
DataFlux
Published By: BzzAgent     Published Date: Dec 22, 2010
Learn the truth about measuring the sales impact and ROI of social media
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social media, measurement, roi, word of mouth, social marketing
    
BzzAgent
Published By: Shavlik Technologies     Published Date: Dec 14, 2010
This report provides insights into Best-in-Class practices for assessing vulnerabilities and threats to IT infrastructure, prioritizing fixes based on the business value of resources and acceptable levels of risk, and remediating through the efficient deployment of patches, configuration changes, and other compensating controls.
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shavlik security, vulnerability management lifecycle, it infrastructure, risk, deployment, configuration, monitoring and measurement
    
Shavlik Technologies
Published By: Taleo     Published Date: Nov 11, 2010
Talent Intelligence: Using Measurement to Better Manage the Workforce and HR: How can you better understand and engage your people for higher business performance? Talent intelligence aligns workforce data with business information to drive better decisions.
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taleo, intelligence, workforce, engagement, knowledge infusion
    
Taleo
Published By: redpepper     Published Date: Nov 08, 2010
Learn how one company is using digital media to move business metrics
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digital media, business metrics, measurement tools
    
redpepper
Published By: Century Interactive     Published Date: Sep 28, 2010
Call tracking overview presentation to understand the basics, FAQs and how you can take action immediately!
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call tracking, call analytics, lead optimization, trackable phone numbers, measurement
    
Century Interactive
Published By: SAS     Published Date: Sep 15, 2010
Collectively - representing more than 100 million unique visitors and more than a billion tweets per month - social media is a force too powerful to ignore. So how Do You Measure and Manage the Impact of Social Media?
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sas, social media metrics, descriptive statistics, social network analysis, text analytics, measurement, emetrics
    
SAS
Published By: SAS     Published Date: Sep 09, 2010
Collectively - representing more than 100 million unique visitors and more than a billion tweets per month - social media is a force too powerful to ignore. So how Do You Measure and Manage the Impact of Social Media?
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sas, social media metrics, descriptive statistics, social network analysis, text analytics, measurement
    
SAS
Published By: Unica     Published Date: Sep 08, 2010
There are many good reasons to choose software or SaaS for your web analytics deployment. Download: To SaaS or Not to SaaS: Making Your Digital Measurement Count, written by web analytics guru Eric Peterson, and learn which solution is best for you. Ensure you are asking the right questions to make an educated choice about the delivery model for your digital measurement investment.
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unica, saas, digital measurement, web analytics, software-as-a-service, software
    
Unica
Published By: SAS     Published Date: Aug 27, 2010
Forget spreadsheets. Organizations that are winning in this down economy are using automated analytical tools to take a more scientific approach to decision making through observation, experimentation and measurement to improve their business processes.
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sas, analytics software, business intelligence, data mining, automated analytical tools, computerworld
    
SAS
Published By: IBM Software     Published Date: Jul 29, 2010
This study highlights best practices from 72 companies to identify how best in class organizations use data to achieve superior performance.
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ibm software, data driven marketing, best practice, performance, customer engagement, marketing measurement, data management, roi
    
IBM Software
Published By: IBM Software     Published Date: Jul 28, 2010
This study highlights best practices from 72 companies to identify how best in class organizations use data to achieve superior performance.
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ibm software, data driven marketing, best practice, performance, customer engagement, marketing measurement, data management, roi
    
IBM Software
Published By: Citrix Online     Published Date: Jul 01, 2010
This new SPI white paper provides guidance on developing an effective strategy for monitoring, measuring and managing your professional services organization.
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citrix online tech, monitoring, measurement, key performance indicators, kpi, tco
    
Citrix Online
Published By: Citrix Online     Published Date: Jul 01, 2010
This new ServiceXRG white paper explores the importance of quantifying the impact of support on your business.
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citrix online tech, monitoring, measurement, servicexrg, tco, business metrics, performance benchmarking
    
Citrix Online
Published By: Citrix Online     Published Date: Jul 01, 2010
This new white paper explores the strategic role first-contact resolution plays in support environments, provides best practices for optimising performance and outlines steps for achieving consistent FCR.
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citrix online tech, best practices, first-contact resolution, performance driver, fcr, support centre, tco, problem management, measurement, roi
    
Citrix Online
Published By: OneUpWeb     Published Date: Jun 16, 2010
Could your website be doing more? Find out in Oneupweb's latest study. Today, the design and usability of your website directly affects your bottom line. Discover if it's driving sales, or driving them away with the new measurement you need to determine the success of your site's design.
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oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics, design, website design
    
OneUpWeb
Published By: Mentor Graphics     Published Date: Jun 04, 2010
The focus of this paper is a combined electrical, thermal and optical characterization of power LED assemblies. Thermal management play important role in case of power LEDs, necessitating both physical measurements and simulation.
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mentor graphics, electrical, thermal, optical characterization, power led assemblies, junction temperature
    
Mentor Graphics
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