measurement

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Published By: Acxiom Corporation     Published Date: Mar 12, 2014
If you are responsible for online advertising, this report is going to change the way you look at your banner ads forever. It did for us. But, step one on the road to this transformation was deciding exactly what to measure. Download this whitepaper to learn about a new measurement approach that proves banner ads boost offline sales.
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acxiom, marketing, measurement, banner ads, display advertising, targeting, marketing campaigns, marketing analytics, data analytics, online engagement
    
Acxiom Corporation
Published By: Oracle     Published Date: Mar 04, 2014
This document aligns to the Customer Experience (CX) Value Equation defined by Oracle as a method to identify and measure the value of CX. Within the value equation there are three important areas of business focus, or CX practice areas: Acquisition, Retention, and Efficiency. Each area has strategic and operational areas of measurement, or Key Performance Indicators (KPIs).
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oracle, oracle cloud service, customer experience, key performance indicators, acquisition, retention, efficiency
    
Oracle
Published By: CEB     Published Date: Sep 23, 2013
Global executives believe the key to delivering profitable growth is a 20% increase in staff productivity, above current levels. However, employees are stretched to their limit; 80% report increased workloads and 55% say they can no longer handle the resulting levels of stress. Effective talent measurement can improve performance and productivity across the workforce by placing the right people in the right roles, and identifying and nurturing those that are most likely to succeed.
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talent management, workforce management, workforce efficiency, talent management solutions, hr solutions
    
CEB
Published By: CEB     Published Date: Sep 23, 2013
Global executives believe the key to delivering profitable growth is a 20% increase in staff productivity, above current levels. However, employees are stretched to their limit; 80% report increased workloads and 55% say they can no longer handle the resulting levels of stress. Effective talent measurement can improve performance and productivity across the workforce by placing the right people in the right roles, and identifying and nurturing those that are most likely to succeed.
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talent management, workforce management, workforce efficiency, talent management solutions, hr solutions
    
CEB
Published By: Adobe     Published Date: Aug 22, 2013
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing program is designed as a sales trigger. To measure the success of social marketing - indeed, of any marketing tactic - you need to think of your customers' journey as a board game like Monopoly. Then follow three simple steps: 1) identify which stage of the customer journey your social marketing program is designed to support; 2) measure whether your social marketing efforts have moved your customers to the next state of their journey; and 3) count how many times your customers pass "Go" so you can collect $200. If you keep your customers moving around the board, eventually, you'll win the game.
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social media management, social marketing
    
Adobe
Published By: Dell     Published Date: Aug 16, 2013
"IOPS (I/O operations per second) is an easily understood and communicated unit of measurement, which is why it’s so widely used. Unfortunately, it’s also easy to oversimplify. IOPS describes only the number of times an application, OS or VM is reading or writing to storage each second. More IOPS means more disk I/O, and if all IOPS are created equal, we should be able to measure disk activity with it alone. But they aren’t. Read the White Paper "
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iops, i/o, disk activity
    
Dell
Published By: Brandwatch     Published Date: Jun 20, 2013
For Sky News Arabia, using social media monitoring & analytics to “sense-and-respond” to viewers is a critical component to increasing viewer-to-viewer engagement and gaining extended market reach in an established market.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking, facebook tracking, twitter analysis, media reputation monitoring, sentiment analysis, market research, social media tracking, social business intelligence, reputation measurement, social reporting, brand measurement, social brands, social analytics
    
Brandwatch
Published By: Brandwatch     Published Date: Jun 20, 2013
In this report, we examined the online conversations around Fashion Week in New York, London, Paris and Milan to find out exactly what makes fashion enthusiasts and buyers tick—and reveal trends and insights to help make fashion brands smarter.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking, facebook tracking, twitter analysis, media reputation monitoring, sentiment analysis, market research, social media tracking, social business intelligence, reputation measurement, social reporting, brand measurement, social brands, social analytics
    
Brandwatch
Published By: Brandwatch     Published Date: Jun 17, 2013
To demonstrate its prowess as an insight-driven agency, Waggener Edstrom used Brandwatch to monitor and analyze the social “buzz” around the 2012 London Olympic Games—and turned social conversations into meaningful insights for its client brands.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking, facebook tracking, twitter analysis, media reputatino monitoring, sentiment analysis, market research, social media tracking, social business intelligence, reputation measurement, social reporting, brand measurement, social brands, social analytics
    
Brandwatch
Published By: Brandwatch     Published Date: Jun 17, 2013
An introduction to using social media in business, this eBook discusses the importance of setting social media goals and how to foster a positive brand experience, along with tips to become a thriving social enterprise.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking, facebook tracking, twitter analysis, media reputatino monitoring, sentiment analysis, market research, social media tracking, social business intelligence, reputation measurement, social reporting, brand measurement, social brands, social analytics
    
Brandwatch
Published By: The SAVO Group     Published Date: Jun 14, 2013
Many marketers are aware of the sobering statistic that up to 90% of content created for sales support is ignored by the field and more than 74% of sellers re-write/create their own sales collateral. Watch this on-demand webinar to get tips for creating and delivering content when and where your sales team needs it most.
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savo group, on-demand webinar, volocity, visibility, control, sales support
    
The SAVO Group
Published By: CAST     Published Date: May 07, 2013
As enterprise IT departments increasingly move toward multi-sourcing environments, it is more important than ever to measure ADM deliverables—not only to manage risks by ensuring overall structural quality of systems, but also to objectively evaluate vendors and make smarter sourcing decisions. This paper describes the eight steps for integrating Sofware Analysis & Measurement (SAM) in your outsourcing relationship lifecycle—from RFP preparation to contract development, team transition and benchmarking—to objectively evaluate the reliability, security, efficiency, maintainability, and size of software deliverables. This measurement can greatly improve the maturity in your outsourcing relationships to enhance performance and reduce risk.
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adm, managing risk, sam, software analysis & measurement, sam solutions, vendor management, outsourcing, outsourcers
    
CAST
Published By: CAST     Published Date: May 06, 2013
Download the paper to learn about CAST Application Intelligence Platform (AIP), the only enterprise-grade software quality assessment and performance measurement solution available.
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architecturally complex violation, architectural hotspot, architecture of decay, cast, cast aip
    
CAST
Published By: Salesforce.com     Published Date: Apr 19, 2013
Work.com (formerly Rypple) is part of the Salesforce.com family. This social performance management system is most commonly used by organizations looking to improve alignment, performance measurement, and employee motivation.
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salesforce, organization, workforce management, employee performance, goal setting, evaluation, mobile
    
Salesforce.com
Published By: Act-On     Published Date: Mar 20, 2013
This guide will provide an introduction to the marketing metrics that every savvy B2B marketer needs to know. We’ll help you get started deciding what to measure, how to measure it and why the right choice of metrics is so important.
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introduction to integrated marketing, getting started with measurement, marketing measurement, b2b, business to business, act on
    
Act-On
Published By: Interactive Intelligence     Published Date: Feb 26, 2013
Read this white paper, from Interactive Intelligence, on transforming a measurement program into a meaningful program. Follow these eight steps outlined in the white paper to truly create a meaningful measurement program.
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transforming measurement programs, customer feedback, surveys, metrics, integrating scores, business metrics, enterprise applications, data management
    
Interactive Intelligence
Published By: Return Path     Published Date: Jan 29, 2013
The need for marketers to improve their optimization practices has led Return Path and the Relevancy Group to explore the state of email marketing measurement and analysis, as well as its role and impact on marketing performance.
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email marketing optimization practices, audience segmentation, inbox placement, email program results, email marketing performance, competitive benchmarking tools, competitor email programs
    
Return Path
Published By: CollabNet     Published Date: Jan 11, 2013
Read this whitepaper to learn about the 5 best practices for engineering performance management, and understand the do’s and don’ts of metrics management, analytics and reporting in software development environments.
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performance management, it operations, productivity, measurement
    
CollabNet
Published By: CDW     Published Date: Nov 12, 2012
In this article, you'll find new power-saving and measurement technologies, along with maturing best practices that can help IT managers implement comprehensive strategies to better rein in energy costs.
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data center, power and cooling, availability, data center optimization, business technology
    
CDW
Published By: IBM     Published Date: Oct 24, 2012
As in many areas of technology, the market for web analytics and online marketing solutions have recently undergone consolidation and upheaval. Read on to understand the characteristics to look for in solutions that impact your marketing performance.
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ibm, analytics, online marketing, agility, adaptability, reporting, social measurement, mobile measurement, knowledge management, business technology
    
IBM
Published By: Merkle     Published Date: Oct 19, 2012
An integrated customer communication strategy places customer needs, behaviors and value at the center of all interactions and will result in increased revenue, profit and shareholder value.
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data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, marketing measurement, marketing strategy, competitive advantage, business strategy, customer value, kpi, optimization, integrated marketing strategies, integrated
    
Merkle
Published By: Merkle     Published Date: Oct 19, 2012
An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.
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marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, marketing measurement, marketing strategy, competitive advantage, business strategy, customer value, optimization, integrated marketing strategies, integrated, customer experience
    
Merkle
Published By: Merkle     Published Date: Oct 19, 2012
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
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brand experience, customer experience, customer insights, communication management, marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, measurement, marketing strategy, competitive advantage, business strategy, customer value
    
Merkle
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