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Results 201 - 208 of 208Sort Results By: Published Date | Title | Company Name
Published By: Syncapse Corp.     Published Date: Jul 15, 2011
There should be no doubt that social media is growing in popularity and taking a bigger share of consumer mindshare. In trying to separate the hype from the reality, many marketers and brand managers are struggling to understand what level of investment should be made in social channels. To help them, Syncapse conducted an extensive study of more than 4,300 consumers across North America.
Tags : 
social media effectiveness, social media campaign, enterprise social media, social media management, social media measurement
    
Syncapse Corp.
Published By: Syncapse Corp.     Published Date: Jul 15, 2011
Since the advent of Facebook Places, organizations have been unable to technically link local ('Child') Places to a corporate ('Parent') Page on Facebook's backend. It has also been a challenge to create different Check-in Deals across multiple physical locations (commonly referred to as Places). Facebook is now endeavoring to solve these pain points through this week's "Parent-Child" and "Check-in Deals API" feature releases.
Tags : 
facebook, facebook parent child, social media management, social media measurement, enterprise social media
    
Syncapse Corp.
Published By: KeyedIn Solutions     Published Date: May 08, 2012
The aim of this white paper is to discuss the importance and benefits of a PPM approach within one of our most vital industries.
Tags : 
project management, keyedin, success, ppm, benefits, pharmaceutical, research and development, r&d, information technology, resource management, decision, project portfolio management, measurement, process, it management, knowledge management
    
KeyedIn Solutions
Published By: Asure Software     Published Date: Mar 20, 2014
Learn how Asure Software can help you find an effective way to measure and use workplace space.
Tags : 
asure, workplace space, space utilization, efficient measurements, work productivity, effective use of space, workplace space software, knowledge management
    
Asure Software
Published By: Adobe     Published Date: Aug 22, 2013
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing program is designed as a sales trigger. To measure the success of social marketing - indeed, of any marketing tactic - you need to think of your customers' journey as a board game like Monopoly. Then follow three simple steps: 1) identify which stage of the customer journey your social marketing program is designed to support; 2) measure whether your social marketing efforts have moved your customers to the next state of their journey; and 3) count how many times your customers pass "Go" so you can collect $200. If you keep your customers moving around the board, eventually, you'll win the game.
Tags : 
social media management, social marketing
    
Adobe
Published By: Tyco Integrated Security     Published Date: Sep 10, 2015
To drive organizational change and achieve successful results, growth CMOs focus on fostering five specific adaptive capabilities: technology, omnichannel, measurement, social connectivity, and talent
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Tyco Integrated Security
Published By: SAP     Published Date: Jun 04, 2015
Not all turnover is created equal: there’s healthy turnover and there’s alarming turnover. Are the employees who are leaving your organization for other opportunities the same ones who are driving the critical strategies and projects across your organization and moving the business forward, the innovators, and the effective customer relations managers? In this white paper you will see why it is critical for organizations to dig deeper and get a clear understanding of who’s leaving and who’s staying.
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SAP
Published By: Turn     Published Date: Mar 09, 2016
This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
Tags : 
programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement, programmatic advertising, smart market, omnichannel, multichannel
    
Turn
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