marketing and sales

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Published By: Salsify     Published Date: Mar 15, 2019
Branded product pages on the digital shelf have become incredibly important both as a sales and marketing channel. For that reason, most brands are putting time and resources into improving the content of their product pages. But how exactly does content impact the numbers every business relies on? Read this report to get deep statistical insights on how product page content impacts search ranking, online market share, and sales overall. This study includes a range of analyses to help you quantify the actual sales value of your brand's product content using a variety of methodologies, including: An analysis of more than 500,000 Amazon search results pages A full-year examination of 60,000 Amazon product pages across 78 brands working with Salsify Data and stories from individual Salsify customers that invested in product content optimization Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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Salsify
Published By: Silverline     Published Date: Mar 18, 2019
From resource woes and adopting new releases, to meandering marketing automation paths and understanding standard features — staying afloat in all things Salesforce can make any team a little seasick. We created Navigator, an end-to-end solution to help companies get maximum value out of Salesforce long after go-live. Let our agile approach to your specific needs be the North Star that keeps you from being lost at CRM.
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salesforce, crm, salesforce crm, implementation, salesforce go live checklist, salesforce implementation, successful salesforce implementation, salesforce managed services, salesforce best practices
    
Silverline
Published By: Marketo     Published Date: Feb 11, 2019
Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics. Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead. Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus
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Marketo
Published By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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Marketo
Published By: Oracle     Published Date: Feb 24, 2015
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
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oracle, marketing cloud, essentials, content, strategy, business objectives, target audience, engagement, metrics, topics, categories, demand, promotion, data, awareness, sales, retention, business technology
    
Oracle
Published By: Oracle     Published Date: Mar 05, 2015
Learn the 20 key commerce metrics that you should be tracking to measure and optimize your commerce results. For each metric, you will learn what it means, why you should be tracking it, industry benchmarks. Download the eBook now.
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oracle, commerce, empowerment, customer, e-commerce, content, marketing, retail ops, digital, experience, brand, scaleability, platform, sales, cost, performance, metrics, customer acquisition, search, social
    
Oracle
Published By: InsideView     Published Date: Aug 17, 2015
Creating alignment between sales and marketing can be a challenge—competing priorities, differing success measures, and even separate terminology. We had the pleasure of hosting Forrester’s Laura Ramos, Vice President and Principal Analyst Serving B2B Marketing Professionals. Laura charted the path to successful sales and marketing alignment and share critical steps to strengthen the partnership and increase revenue success. You will learn how sales and marketing can: · Make revenue generation more efficient and predictable. · Move from a relationship of open hostility to one of smooth collaboration—ultimately becoming high-performance partners. · Work together to create lifelong customer engagement—the lifeblood of every successful company.
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InsideView
Published By: InsideView     Published Date: Aug 17, 2015
In most companies, sales and marketing fight each other as much as the competition. But research shows that companies with tight sales-marketing alignment have 38% higher win rates and generate 208% more revenue. Tracy Eiler shares her takeaways from the webinar with Forrester’s Laura Ramos, “5 Ways to Get Sales & Marketing Aligned” in this article. Learn how to start aligning your sales and marketing teams.
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InsideView
Published By: Adobe     Published Date: Apr 23, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on i
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Adobe
Published By: Adobe     Published Date: Nov 07, 2013
One of the key objectives of Adobe’s current advertising campaign is to explode the myth that ‘managing websites is hell’. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.
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adobe, econsultancy, trends and innovation, content management, customer experience management, driving engagement, brand-building, web content management, wcm, adobe experience manager, adobe marketing cloud, the cloud, cloud computing, social community, econsultancy and adobe, driving sales, multichannel customer experience, digital intelligence, targeting, segmentation
    
Adobe
Published By: Pega     Published Date: Aug 12, 2016
Savvy marketers need savvy solutions. Pega Marketing is a customer-centric marketing solution that leverages predictive and adaptive analytics to provide real-time marketing offers and treatments that help drive customer lifetime value. A Forrester Consulting study found that Pega Marketing achieved an overall Return On Investment (ROI) of 438%, and more than $64 million in incremental sales. Download the Forrester Total Economic Impact™ Study to fully understand how Pega Marketing helps improve customer retention, drives incremental sales, and creates across-the-board efficiencies.
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pega, savy marketers, savy solutions, return on investment, incremental sales
    
Pega
Published By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Nov 22, 2018
Here's how you can win with cross-channel marketing Marketers from Australia share real results they've generated from cross-channel platforms. As a bonus, we've summarized four best practices for you to keep in mind when implementing cross-channel marketing. 2) NRMA generated $5 million in incremental revenue 3) Dymocks Tripled Open and Click Rates 4) PETstock improved sales conversions by 13% 5) Here's everything you need to know. Download now
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Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
Published By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Nov 22, 2018
Ever lost hot leads simply because they’re on the bottom of the pile of junk leads? Simply handing off huge lists of “leads” and then sitting back and expecting sales to call them is a recipe for disaster. After a few calls, most salespeople give up, deriding the leads as junk. And so the finger pointing begins For sales department to trust marketing’s leads, lead scoring needs to be a priority. Without it, many hot leads get tossed out with the cold leads. That’s a waste of time, money, and opportunity. 68%of top marketers report lead scoring as most responsible for improving revenue contribution of marketing. Read this guide for best practices on lead scoring and winning together with sales.
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Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
Published By: WNS     Published Date: Jun 21, 2017
Pricing needs to support a brand’s overall marketing platform. But is that enough to assure consistency of message throughout the organization? Given the far-reaching influence a price position has on a brand, and how various departments need to be aligned to support that position, an argument can be made for treating pricing as a core competency within the organization. What does this mean in real terms? Pricing is a day-to-day concern for numerous departments throughout the organization. While marketing might use pricing tactics to grow market share, sales teams chase volume goals, and product development teams lose sleep over the price image each product projects.
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profitability, opportunity identification, monitoring and refinement, executive access, own price elasticity, cross price elasticities, price corridors
    
WNS
Published By: BI WORLDWIDE     Published Date: Mar 07, 2016
If you’re a sales manager, you’re probably feeling stuck in the middle. On one hand, you have a huge employee engagement movement going on with HR departments focusing on developing leaders and recognizing achievements with substantial budgets. On the other side, marketing departments are using technology and creativity (and also large budgets) to connect with and educate customers about their products, solutions and brands. The trend is to challenge every dollar spent on sales compensation to maximize ROI. HR departments are treating salespeople like all other employees. And customers are going online to avoid anyone with sales in their title. Based on our research and applications we see in our customers’ leading sales initiatives, if you’re a sales manager, you are trying to maximize results out of your sales team by increasing your teams engagement to meet company goals. Download this white paper to see which eight trends you should consider as you strategize for the year.
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bi worldwide, sales, incentives, effectiveness, sales incentive, productivity, engagement, business technology
    
BI WORLDWIDE
Published By: Salesforce Pardot     Published Date: Sep 09, 2014
It’s a common misconception that marketing automation is only for marketers, and that sales will be left with yet another system to learn how to use. This couldn't be further from the truth — in fact, it only takes a few hours for sales reps to learn everything they need to know to get the most out of an automation system.
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marketing automation, sales teams, lead qualification, lead nurturing, tracking, cold calls
    
Salesforce Pardot
Published By: Salesforce Pardot     Published Date: Sep 09, 2014
Pardot and Salesforce are complementary tools that really reach their full potential when paired together. Not only can these tools improve marketing and sales alignment, they can also provide greater insight into campaign performance, jumpstart lead generation efforts, and positively impact ROI. If you’re thinking about integrating these two systems, it’s important that you understand the benefits this will provide and the steps that will be required for implementation. So, let’s get started!
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pardot, roi, sales alignment, integration, generation efforts, marketing tool, implementation
    
Salesforce Pardot
Published By: Radius     Published Date: Jul 24, 2017
To help forward-thinkers find success with marketing and sales ops, we’ve developed a comprehensive framework that defines the pillars and core responsibilities of Revenue Ops and will encourage innovative companies to build a world-class Revenue Ops organization.
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radius, sales op, marketing op, revenue growth, marketing operations, b2b marketing, revenue ops, business technology
    
Radius
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
In order for a sales department to trust marketing’s leads, lead scoring needs to be a priority. Without it, many hot leads get tossed out with the cold leads. That’s a waste of time, money, and opportunity. According to the Lenskold Group, 68% of top marketers report lead scoring as most responsible for improving the revenue contribution of content marketing. For more information on how you can use lead scoring to provide your sales team with the most qualified leads, read this guide.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Account-Based Marketing (ABM) is one of the truest ways to align your sales and marketing operations to drive holistic account interactions that yield higher returns. According to the Alterra Group, “84% of marketers find that ABM provides significant benefits for retaining and expanding existing client relationships, while 97% say that it delivers a higher ROI than other marketing methods.”able revenue.” Download this brief to discover how ABM can help guide sales strategies, improve prospecting, and increase conversions.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 11, 2017
As more and more industries clamor to adopt an Account-Based Marketing program, B2B marketers must re-think how they drive revenue. According to SiriusDecisions, 92% of companies call ABM a B2B must-have—while 84% of B2B marketers say that ABM delivers higher ROI than any other approach. This is good news, but it gets even better. Now you can deliver Account-Based Marketing directly form your Marketing Automation System (MAS) using Demandbase and Oracle Eloqua. Download this infographic to see how you can optimize your ABM and MAS systems, align with sales, and drive revenue for B2B success.
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Oracle Marketing Cloud
Published By: Groove     Published Date: May 16, 2018
Trader Interactive provides marketing services and technology solutions to customers across seven verticals. Their customer support team was bogged down with associating support requests with the appropriate cases in Salesforce, and they needed a solution to streamline their work. Now, the customer support team enjoys Gmail integration with Salesforce, and the sales team takes advantage of multi-step campaigns, email tracking, and much more. Overall, they’ve been able to work more efficiently and provide better value to their customers. Let’s check out their story.
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Groove
Published By: Dun & Bradstreet     Published Date: Nov 13, 2017
You’re on the hook for more than just moving prospects through the funnel and delivering leads to sales. You’re responsible for managing the customer relationship. But how does it feel to the customer when that transition takes place? All too often, the first contact with sales feels like starting the conversation over again. And for customers who have already invested time and energy learning about a company and their products, this can be a jarring experience. Great composers use consistent melodic themes over the course of a piece. As marketers, it is our responsibility to ensure there is harmony and consistency over the full lifecycle of the customer relationship. But linking the conversations that marketing and sales have with prospects depends on your ability (and willingness) to share insights that are born from data.
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data, sales, marketing, relationship management, suppliers, customers, finance, compliance
    
Dun & Bradstreet
Published By: Spredfast, Inc.     Published Date: Oct 22, 2014
During the busy holiday season, it takes exceptional marketing to stand out from the crowd. Make a statement with social integrations that place your customer at the heart of your campaign. It’s a timeless look. During the 2013 holiday season, luxury watch retailer Tourneau increased watch sales 57% by helping fans find the perfect gift with their omni-channel #TourneauKnows campaign. Just as in fashion, your brand should seek campaign inspiration further afield. Take a cue from tech sector giant, Cisco, who breathed new life into the banner ad by creating socially powered ad units. It was an arresting experience that aligned with readers of The Huffington Post, where the ads were displayed. If you are seeking new, innovative ways to capture your audience’s attention this holiday season—look no further—we’ve curated the top five social experiences for the holidays to inspire your efforts.
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spredfast, holidays, social media, social experiences, creativity, instagram, daily deals, black friday, captions
    
Spredfast, Inc.
Published By: Brainshark     Published Date: Apr 24, 2015
Download your free copy today to learn how marketing and sales can work together to drive revenue through lifelong customer engagement.
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marketing strategy, sales marketing alignment, sales content, sales enablement, cmo, content marketing, product marketing, customer engagement, forrester marketing, sales prospecting
    
Brainshark
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