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Published By: Marketo     Published Date: Sep 03, 2019
How much additional profit will a 10% increase in your marketing budget generate? 44% of qualified marketers have NO idea. If you fit into the 44% above, justifying your budget will be a serious challenge, as will asking for an increase. In fact, you'll likely find yourself asking the question the other way around: What will happen if my marketing budget gets cut by 10%? You can't expect your organization to place value on something you're unable to quantify. Our Definitive Guide to Marketing Metrics will help you do just that. You'll learn about: How Measurement Builds Respect and Accountability Planning for Marketing ROI A Framework for Measurement Revenue Analytics Marketing Performance Measurement The Art of Forecasting Dashboards Implementation: Team, Tactics, Technology Download the comprehensive 88-page guide and start taking your marketing to the next level.
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Marketo
Published By: Marketo     Published Date: Sep 03, 2019
Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, and the tech needed to assist them on their buyer journey. By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions. Download this ebook for eight practical steps your organization can take to put together a high-performance MarTech stack.
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Marketo
Published By: Marketo     Published Date: Sep 03, 2019
It’s critical for marketing teams to adopt experimentation to continually improve and help prove their impact to their organizations. Unfortunately, many teams do not know how to deploy scientific tests correctly in the marketing process. Most do not use an iterative design approach, while many others fail to create the right kind of environment to encourage curiosity and experimentation. What must marketers do to build a culture of innovation, and test their way to successful engagement marketing? Download Marketing Experiments in an Age of Accountability to learn about: Accountability and experimentation living in harmony The experimental marketing team Experimentation basics and how-to’s Real experiments and their results Where and how to use experiments
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Marketo
Published By: Marketo     Published Date: Sep 03, 2019
Need a more significant ROI from your campaigns? Shift your thinking towards acquiring, retaining, and growing high-value accounts: companies or consumers that are high-yield and a better fit for your products or services. New channels, strategies, & technologies now help organizations of all sizes to implement an account-based marketing (ABM) strategy. Download Marketo's best-in-class Definitive Guide to Account-based Marketing and you'll learn: How to identify, prioritize, and profile the right accounts Creating a winning ABM strategy Creating the right content Which channels to leverage and how to coordinate them How to measure, analyse & optimize ABM campaigns What an ABM strategy that spans the entire customer lifecycle looks like in action
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Marketo
Published By: Marketo     Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience. Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to: Integrate web personalization into your marketing strategy Incorporate cross-channel marketing in your web personalization strategy Create content to maximize the impact of personalization Leverage AI and machine learning to provide personalized web content Measure impact and success Choose the right web personalization tool for you Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
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Marketo
Published By: Marketo     Published Date: Sep 03, 2019
Having to make big decisions on behalf of your entire business can be intimidating — as marketers, sometimes we’d rather choose to play it safe and see what unfolds naturally, instead of risking the “wrong” move. But what if we told you the safer choice isn't actually safe at all? It's true: indecision and lack of action can actually pose far more of a threat to the wellbeing of your business than you might think. Download this ebook to learn the five biggest risks that come with staying passive, and see why tackling your decisions head-on matters.
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Marketo
Published By: Marketo     Published Date: Sep 03, 2019
From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don’t just show up to demand something—Buy Now! Start Today! Click Here!—but they don’t wait on the sidelines either. So what makes these brands so successful? Instead of being seen as overbearing, these brands are successful because they are listening and responding to customers' wants and needs. They effectively practice omni-channel marketing—marketing that seeks to provide a seamless customer experience, regardless of channel or device. Download this ebook to learn about the benefits of an advanced omni-channel marketing strategy, including how to: understand your customer journey align your organizational structure to support your omni-channel strategy coordinate your channels choose the right tools
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Marketo
Published By: TIBCO Software     Published Date: Sep 03, 2019
For years, manufacturers have been trying to streamline processes and associated supply chains by building marketplaces, standardized exchanges, and monolithic systems. In many cases, these solutions missed the mark, resulting in fragmented and brittle processes without easy data sharing. Blockchain, the underlying technology behind Bitcoin and other cryptocurrencies, can potentially solve these problems. Sharing information via a trusted distributed network with embedded business logic offers many benefits for manufacturing, especially when combined with the IoT and AI communities. Watch this webinar: Blockchain & Manufacturing: A Smarter Way to Drive Efficiency in the Semiconductor and Electronics Supply Chains, with speaker Nelson Petracek, chief technology officer, TIBCO Software.
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TIBCO Software
Published By: Dell EMC Storage     Published Date: Sep 03, 2019
Pursuing agility to truly impact business transformation requires embracing data center modernization as a core competency. Crucial to this is having the most up-to-date IT infrastructure to support the scale and complexity of a changing technology landscape. Companies must embrace this imperative by adopting software-defined data center principles, embracing modernization, and automating their IT management processes. Those that do will propel business innovation and deliver superior customer experiences with fast, secure, and reliable business technology. In December 2018, Dell Technologies commissioned Forrester Consulting to evaluate the business value of modern infrastructure in company data centers. Forrester conducted an online survey with 508 IT infrastructure technology decision makers in seven countries to explore this topic. This spotlight focuses on the 102 respondents we surveyed at midmarket businesses (MBs) with 100 to 499 employees. We found that while most midmarket f
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Dell EMC Storage
Published By: Gigamon     Published Date: Sep 03, 2019
This white paper will examine the security issues introduced by more data over faster networks, how an architectural approach can solve those challenges and introduces the GigaSECURE® Security Delivery Platform, the leading next-generation network packet broker purpose-built for security tools to work more efficiently across physical, virtual and cloud environments. In fact, IHS Markit1 has named Gigamon the market leader and the best-known vendor in the space with #1 market share in multiple industries – 36% overall and 59% in the government sector.
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Gigamon
Published By: Gigamon     Published Date: Sep 03, 2019
Network performance and security are vital elements of any business. Organisations are increasingly adopting virtualisation and cloud technologies to boost productivity, cost savings and market reach. With the added complexity of distributed network architectures, full visibility is necessary to ensure continued high performance and security. Greater volumes of data, rapidlyevolving threats and stricter regulations have forced organisations to deploy new categories of security tools, e.g. Web Access Firewalls (WAFs) or Intrusion Prevention Systems (IPS). Yet, simply adding more security tools may not always be the most efficient solution.
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Gigamon
Published By: Sage EMEA     Published Date: Sep 02, 2019
The complete guide to understanding the technology available for better efficiency and customer experience. As customer demands and expectations are revolutionising the service industry, service providers are embracing the outcome economy to remain relevant and gain market share. This means a shift in focus from competing through selling products and services, to competing on delivering measurable results and outcomes that are important to the customer.
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Sage EMEA
Published By: MicroStrategy     Published Date: Aug 29, 2019
Dresner Advisory Services’ eighth annual Cloud Computing and Business Intelligence Market Study in 2019 shows user confidence at an all-time high, with cloud offerings outnumbering traditional on-premises offerings. Sentiment toward cloud and cloud BI turned sharply positive in 2018, with current and future user plans both trending up. Results from our 2019 Dresner Advisory Services New Year User Survey reinforced those findings with ongoing momentum. Sentiment is at an all-time high, and the majority of organizations—51 percent—use cloud BI in 2019. Cloud-based BI vendor products and services are now more plentiful than traditional onpremises products. Still, vendors support any deployment option the customer chooses: public, private, or hybrid, at multiple levels of scale and price. Customers benefit from these choices, which reduce the chance for vendor lock-in. Users have not settled on deployment models but are migrating toward subscription and the adoption of managed services. Ou
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MicroStrategy
Published By: Group M_IBM Q3'19     Published Date: Aug 29, 2019
Organizations that create and deliver software — whether for their own IT operations, for the packaged applications market, or as the core of their final product, as in the systems space — must grapple not only with today’s competitive landscape, but also with increased complexity in their processes and supply chains. Many factors serve to complicate software delivery, but differentiation lies at the heart of managing this complexity. This smartpaper explores how effective quality management creates opportunities to deliver key business benefits, such as improved market share, higher customer satisfaction, and increased brand equity.
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Group M_IBM Q3'19
Published By: Sift     Published Date: Aug 29, 2019
As online fraud detection grows in complexity and demand, what qualities should security and risk management leaders look out for in a solution? Get key recommendations for navigating the online fraud detection market from Gartner Research. READ THIS GUIDE TO FIND OUT: Where the online fraud detection market is heading A list of vendors in the online fraud detection space, and their capabilities Recommendation for how to incorporate AI and machine learning into your fraud prevention approach
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Sift
Published By: Experian     Published Date: Aug 29, 2019
Card-not-present fraud is estimated to reach $19.3 billion by 2022. Online payment fraud will grow 13.7% from 2017-2022 – Juniper Dive deeper into these data points with a focus on assessing the impact, challenges and opportunities presented by emerging payment mechanisms and regulation, as well as an in-depth assessment of sector-specific trends and outlook in regard to digital fraud. It provides essential reading for those wishing to understand where the key strategic focus should lie and how market forces are affecting the industry.
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Experian
Published By: MicroStrategy     Published Date: Aug 28, 2019
The Constellation AstroChartTM supplies a visual guide of the trends impacting Data to Decisions. After assessing boardroom priorities, organizations should employ AstroCharts to inform portfolio management. This report contains two AstroCharts: one identifying Business Trends and one identifying Technology Trends. The AstroCharts’ vertical axes plot “Organizational Adoption” rates from Mainstream to Early Adopter to Bleeding Edge. Horizontal axes plot “Business Impact,” the impact of the trend on an organization’s business model, from Incremental to Transformational to Exponential. The Constellation AstroChart moves beyond both the hype and constraints of the standard 2 x 2 grid to identify the dynamics impacting the entire market. This report applies Constellation’s AstroChart to the Constellation’s business theme of Data to Decisions. This research domain examines the enablement of data-driven decisions across organizations. Holistic, data-informed decisions require a multidisciplin
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MicroStrategy
Published By: The Economist Group     Published Date: Aug 28, 2019
In a digital world, customers expect banks to connect all the dots and deliver omnichannel experiences that are seamless, personalized, and yes, delightful. Whether your customers visit branch locations or engage on mobile apps, it’s essential that at the enterprise level, you're able to understand and anticipate their needs. Understanding your data is key to this kind of responsiveness. When you’re able to harness data and segment customers in new and exciting ways, target the right markets, and offer relevant products at the right time you can drive new opportunities, generate new revenue streams, and increase the value of every customer. To find out more download this whitepaper today.
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The Economist Group
Published By: HERE Technologies     Published Date: Aug 28, 2019
Mapping, tracking, positioning and real-time data arekey to supporting defense and intelligence initiatives. Governments and agencies need location data they can trust to track and adjust fixed and mobile resources to address rapidly changing events and circumstances. With Ovum's Location Platform Index: Mapping and Navigation, agencies can assess location platform industry leaders and identify the platform that best meets their product development demands. This year, HERE Technologies cemented its role as the industry leader, earning the highest ranking, and besting Google, for the second time in a row. Download your free report to learn: The relative strengths and weaknesses of each vendor, including data, enablers and features Vendor strategies to keep up with changes in technologies and trends The specific workings of the location platform market, and to better understand what constitutes a healthy location platform and which provider offers the correct portfolio and the necess
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data, platform, mapping, developers, index, vendors, capabilities, maps
    
HERE Technologies
Published By: Virgin Media Business     Published Date: Aug 28, 2019
The world is now digital. From the explosive expansion in data-driven service delivery to digitally disruptive business models such as Uber and Netflix that have fundamentally changed the way we consume products, the digital evolution is unavoidable. As digital continues to advance, it’s crucial that UK businesses can be confident in their ability to keep up to date with the latest trends and technologies. But enhancing existing tools and models is just the beginning. Digital transformation is about taking advantage of new innovations that completely change the way businesses work, the experiences they offer their customers and the value they deliver within their market. To find out more download this whitepaper today.
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Virgin Media Business
Published By: PwC     Published Date: Aug 27, 2019
Marketing your franchise in today’s digital world is challenging to say the least. What strategies should you use? How should you implement them across your franchise network? How do you encourage franchisees to be a part of the execution? How do you help your franchisees become more successful? The PwC Franchise & Technology team leverages years of experience to answer these questions and more in our guide to digital marketing for franchises. You’ll learn how to better connect with customers, engage franchisees in marketing activities, use automated marketing to streamline processes — and harness data and insights to grow your business.
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PwC
Published By: Uberall     Published Date: Aug 26, 2019
Location marketing is the process of optimising the online presence of a business’ physical locations. This helps to connect every business location with customers in the area who are searching for the goods and services that the business provides.
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Uberall
Published By: DRIP     Published Date: Aug 23, 2019
When it comes to how you communicate with customers, you’re faced with some big decisions—one of them being whether to use an ESP or ECRM. Both platforms can deliver your email, but beyond that, these tools are pretty different. Getting the right roster of marketing tools is critical no matter where your brand is when it comes to growth. If you’re just starting to sell online, you need platforms that won’t hold you back when you hit your stride. If you’re part of a long-standing enterprise, whichever platform you adopt needs to be able to handle anything you throw at it while exposing opportunities you might not have noticed before. See what each platform was built for, which companies benefit the most from each, and which you should choose to reach your brand’s goals.
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DRIP
Published By: CloudHealth by VMware     Published Date: Aug 22, 2019
In today’s fast-moving, competitive environment, companies are migrating to Microsoft Azure to increase their agility and decrease their time to market. While the payoff for adopting Azure can be great, many are finding it difficult to reach the cloud and business success they originally hoped for. It’s common for organizations investing in Azure to encounter numerous roadblocks early in their cloud journey, including monthly bills exponentially higher than anticipated and underutilized resources. For organizations looking to reach cloud maturity—where cost and performance are optimized, security and compliance best practices are established, and one’s environment is governed by policy-driven automation—gaining control of their Azure infrastructure is crucial. The goal of this eBook is to help with just that. For those of considering Azure or who are currently in the migration phase of your Azure cloud journey, we offer insight and expert best practices to make the early stages of your
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CloudHealth by VMware
Published By: Group M_IBM Q3'19     Published Date: Aug 22, 2019
Millions of executives, operators and technicians begin their work day by opening their CMMS or EAM system. See why IDC MarketScape names IBM a Leader in SaaS and Cloud-Enabled EAM Applications.
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Group M_IBM Q3'19
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