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Published By: Adobe     Published Date: Jun 26, 2019
Email marketing still work really well. But the world of email is changing. The inbox is fragmented like never before. Messages have to be more relevant, delivered at the right time, and still be considered important enough to read. If any of the signs in this piece sound familiar, it may be time for your organization to put a plan in place to move from ‘sending emails’ to developing a marketing automation program that meets the needs of your customers better.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
Gartner conducts an annual magic quadrant on CRM lead management and Marketo has been named as a leader. Marketo leads all vendors in completeness of vision, and now part of Adobe, seek to continue that vision for a product that helps create the best possible customer experience. Read the Gartner report Magic Quadrant for CRM Lead Management, and learn the following: ? How CRM lead management enhances the customer journey ? How CRM lead management can convert even more sales ? Why Marketo remains a Leader on the strength of its overall platform
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
It’s your first cruise vacation and you’re ready to board. You check one last time to be sure the smart wristband the cruise line sent you last week is securely fastened. Then you join the rest of the crowd on the dock. As you calculate which boarding line is shortest, a crew member glances at your wristband and directs you to a special entrance. No waiting. Once at your room, a sensor verifies the ID in your device and the door opens automatically, saving you from having to juggle bags to find a key.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
Today, it’s possible for you to reach everyone from new leads to current customers — with relevant messaging customized to match their needs. Marketing automation allows you to react quickly to the actions that your diverse audience makes when interacting with your brand. It can also help you gain more sales-qualified leads, shorten the sales cycles, drive conversion and sales, and, best of all, measure your efforts.
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Adobe
Published By: Red Hat     Published Date: Jun 26, 2019
Everything changes. We are in a period of significant shifts in companies—even entire industries—demonstrated in rankings, like the Fortune Global 500. For the last century, these periods of volatility have been driven by a combination of technological change and capital expansion.1 There is obvious competition between direct, traditional market segments, but digital disruption also opens up the ability to compete and gain revenue in new areas. For example, a movie streaming service like Netflix also launches a community around the software it created to run its services, or an online retailer like Amazon also innovates with public cloud management. Innovation requires more than a slick customer user interface (UI). There has to be a foundation of technology, processes, and culture that allow an organization to be flexible, to build on its existing knowledge, and to incorporate new ideas. At a strategic level, today’s software is expected to deliver on a multitude of new and different
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Red Hat
Published By: GFT USA, Inc.     Published Date: Jun 26, 2019
Drawing on over 30 years of financial services industry expertise, GFT is GCP’s premiere, go-to, pure play financial services partner enabling GCP services and products greater visibility and utilization within FIs across Capital Markets, Retail, Insurance, and Asset Management business segments. Leveraging reputational credibility from long-standing relationships with top global FIs, GFT offers GCP a unique and invaluable view into pressing problems and potential solutions for the rapidly changing FS market.
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GFT USA, Inc.
Published By: GFT USA, Inc.     Published Date: Jun 26, 2019
Stream is GFT’s architectural framework on GCP that enables real time processing and analysis of structured and unstructured data using AI and Machine Learning (ML) to extract intelligence from data.
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GFT USA, Inc.
Published By: Group M_IBM Q3'19     Published Date: Jun 24, 2019
In Forrester’s evaluation of the emerging market for conversational computing platforms, we identified the seven most significant providers — Amazon, Google, IBM, Microsoft, Nuance Communications, Oracle, and Rulai — in the category and evaluated them. This report details our findings about how each vendor scored against nine criteria and where they stand in relation to each other. Application developers should use this review to select the right partners for their conversational computing platform needs.
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Group M_IBM Q3'19
Published By: Group M_IBM Q3'19     Published Date: Jun 24, 2019
"Use Watson Marketing capabilities to discover insights previously unknown, and use them to create new business models and revenue streams. Download the white paper to discover how you can better target and engage with customers."
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Group M_IBM Q3'19
Published By: Group M_IBM Q3'19     Published Date: Jun 24, 2019
HfS published the Top 10 Cognitive Assistant Service Provider report that explores the emerging conversational service provider ecosystem across key areas including execution ability, innovation capability, and the voice of the customer. The conversational services called as Cognitive Assistants, go beyond the traditional chatbots and augment human-customer interaction across both front- and back-office business operations. IBM was recognized for its market leadership in Cognitive Assistant that harness the power of IBM Watson capabilities – including NLP, conversation and analytics. HfS also merits IBM for demonstrating the greatest volume and depth of cognitive assistant use cases across industry verticals and enterprise processes.
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Group M_IBM Q3'19
Published By: VMware     Published Date: Jun 21, 2019
Hyperconverged infrastructure (HCI) has emerged as a breakthrough IT technology over the past several years. With the right HCI solution, IT teams can lower costs, increase agility, and reduce complexity— leveraging a modern software-defined IT platform that provides a seamless path to hybrid cloud. IT continues to embrace HCI in great numbers, with the market expected to grow at a compound annual rate of 42 percent through 2023.1
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VMware
Published By: CheckMarx     Published Date: Jun 21, 2019
DevSecOps, modern web application design and high-profile breaches are expanding the scope of the AST market. Security and risk management leaders will need to meet tighter deadlines and test more complex applications by accelerating efforts to integrate and automate AST in the software life cycle.
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CheckMarx
Published By: HP Inc.     Published Date: Jun 20, 2019
Reduce costs and increase efficiency under the new "as a service" model: Research findings from IDC To understand the true value of adopting the as-a-service model, International Data Corp. (IDC), a market intelligence provider, conducted an HP-sponsored survey of organizations with at least 750 end-user devices across nine countries, and found that device management services can curtail costs, reduce IT workload and support a more streamlined and efficient way of doing business.
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HP Inc.
Published By: Google - SAP     Published Date: Jun 20, 2019
Maximize go-to-market initiatives with SAP To succeed in today’s hypercompetitive environment, consumer products companies need greater speed and agility. See how SAP C/4HANA solutions can help you synchronize activities across your modern trade and direct-to-consumer efforts – and ultimately bring you closer to your consumers. Grow your brand and your market share with an intelligent strategy. The Crossover Effect: Positioning Consumer Products Companies for Growth Learn how SAP empowers consumer products companies to improve customer experience and leverage new types of data, digital capabilities, and success measures to drive growth. ? Join the Direct-to-Consumer Revolution Learn about how SAP Customer Experience solutions enable consumer products companies to get closer to the consumer than ever before. ? Henkel Drives Sales Innovation with SAP Trade Management Martin Reinicke of Henkel Beauty Care shares how the SAP Trade Management solution helps the company adapt to rapid m
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Google - SAP
Published By: Genesys     Published Date: Jun 19, 2019
Success is defined by the quality of your customer relationships. Outdated infrastructure hinders your ability to deliver consistent service across all channels and touchpoints. With rising customer and business demands, you might not have time to wait and see what long-term options a vendor will offer, and when. Proven, market-leading customer experience solutions let you optimize customer engagement across existing channels. And with a partner who’s focused on both innovation and your success, you can future-proof your business as it evolves. Read this executive brief to learn how to incorporate an open, stable and proven customer experience platform—and provider. Discover the advantages of a proven prescriptive migration methodology that will guide your successful customer experience transformation, including: Establishing a solid foundation for customer engagement channels and touchpoints as they emerge Extending omnichannel engagement across departments and processes outside of
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Genesys
Published By: Red Hat     Published Date: Jun 19, 2019
Cloud-native application development is an approach to building and running applications. It speeds time to market by using the cloud computing model, which is based on these key tenets:
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Red Hat
Published By: Red Hat     Published Date: Jun 19, 2019
IT and business are changing rapidly. Growth opportunities in new markets, evolving customer behaviors and preferences, increased competitive pressure, and new standards in regulatory compliance are causing organizations to adapt their operations and processes.1 Even so, rigid legacy IT infrastructure can keep you from adjusting to change and reduce the business value of IT. These complex environments often limit flexibility, speed, and scalability, resulting in slow application and service delivery. As a result, your organization can experience broad effects, especially within your IT operations and development teams. Developers need resources to be provisioned and scaled quickly so they can begin work immediately when an idea strikes. They also want more control over those resources while they are in use. However, with complex, hard-to-manage environments and manual processes, IT operations teams often struggle to provide resources and services at the speed that developers demand. Th
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Red Hat
Published By: Red Hat     Published Date: Jun 19, 2019
Agile integration — combining integration technologies, Agile delivery techniques, and cloud-native platforms to improve speed and security of software delivery — is a critical foundation for successful digital transformation. The pace of digital innovation and disruption continues to accelerate, driving the need for faster change to business models, processes, and applications. Firms that can quickly reconfigure and reconnect old and new applications have the advantage, and those with slow integration processes are at serious risk of losing customers. An Agile combination of integration and custom development is needed to meet the customer’s expectations and avoid losing market share to competitors that do put the customer first.1 For this study, we assessed the differences between successful and less successful Agile integration and app delivery strategies, why some firms can change their business faster, and what makes one integration strategy better than another. In March 2018, Re
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Red Hat
Published By: Red Hat     Published Date: Jun 19, 2019
Business success is increasingly based on your ability to react to change. As new disruptive players enter markets and technology upends what consumers expect, organizations increasingly need to change plans in much shorter cycles than ever before. Modern software architectures and processes can make organizations more effective at dealing with this change and emerging as winners in their markets. A new architectural framework called agile integration brings together three important architectural capabilities: containers, distributed integration, and application programming interfaces (APIs). This framework addresses how these key capabilities promote agility and power new processes within your organization to create competitive advantage. Industries like travel and hospitality have been transformed by new ways of doing business—new services are now offered, and consumers interact with services differently. This trend of disruptive change is extending across other major industries—from
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Red Hat
Published By: Sierra Wireless     Published Date: Jun 19, 2019
By simplifying the ability of companies to securely extract, orchestrate and act on data from when it is generated by energy assets to when it is transmitted to the cloud, Octave simplifies the development and commercialization of Energy IoT applications. With Octave, energy companies are empowered to realize the Energy IoT’s tremendous potential, with new demand response, energy efficiency optimization, predictive maintenance and other applications that maximize the value created by energy assets and minimize their environmental impact. In doing so, these Energy IoT applications can reduce energy costs, improve customer engagement, lower greenhouse gas emissions and increase energy reliability. Start with Sierra to learn more about how our Octave D2C data orchestration solution can help you bring to market Energy IoT applications that reimagine the future of energy.
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Sierra Wireless
Published By: ServiceSource     Published Date: Jun 18, 2019
Market shifts and evolutions over time have brought us to a very unique point in B2B commerce. We’ve rapidly accelerated through several transitions: from a product economy, to the service economy, to the subscription economy, and today, the experience economy. Download the whitepaper to learn how ServiceSource can provide the most comprehensive and streamlined customer journey experience that spans the entire B2B customer lifecycle.
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ServiceSource
Published By: pepperjam     Published Date: Jun 18, 2019
More than 20+ years of affiliate marketing evolution has created more service choices than ever before. And choosing just the right-fit service for your brand can seem overwhelming—even confusing. And while having options is generally good, sometimes having too many can lead to complexity. That’s why we’ve created a guide to help you select the right-fit service level for your brand. You’re almost there! Just complete the form to download Selecting The Right Affiliate Marketing Service: Bringing Clarity to the Complex today!
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pepperjam
Published By: pepperjam     Published Date: Jun 18, 2019
It’s no secret: Traditional affiliate marketing metrics simply don’t work. And that’s because the customer journey isn’t linear—and your metrics shouldn’t be either. Reaching, engaging, converting: these are the actions that matter most. Let us show you how to determine key goals and objectives to ensure your affiliate strategy is poised to reach, engage and convert throughout the entire customer journey. You’re almost there! Just complete the form to download Traditional Affiliate Marketing Metrics Don’t Work today!
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pepperjam
Published By: pepperjam     Published Date: Jun 18, 2019
It happens too often: Marketers relying on advertising methods and platforms that work “just well enough” to keep the business going. And while many marketers realize their existing affiliate network provider isn’t delivering the results they crave, they’re under the assumption that this is as green as the grass gets. Perhaps they assume that it’s just simply, too hard, too costly, or too risky to move. The truth is that it’s far more effective, easier and profit-boosting to make a switch to a new affiliate provider. Let us show you how less than 30 days and three simple steps can take you from good enough to great. You’re almost there! Just complete the form to download Migrate Your Affiliate Program in 30 Days or Less!
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pepperjam
Published By: Workday UK     Published Date: Jun 17, 2019
Looking for a trusted partner for financial management that can help lead your organization today and into the future? Get analysis of the market, key recommendations for evaluating vendors, and more. Download your complimentary copy of the report.
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workday, workforce technology, digital strategy
    
Workday UK
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