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Published By: Emarsys     Published Date: Dec 20, 2018
As a modern marketer, you’re always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. You’ve likely heard a lot lately about AI in marketing and how it promises to do just that – and more, of course. In fact, it’s pretty hard to avoid the topic of AI and all the ways it is destined to change marketing as we know it. You may already know that companies who have adopted AI boast about the results: increased conversions, engagement, and a host of other metrics. With such decisive evidence, everybody must be aware of AI and clearly sees its business potential, right? Then you go to your Chief Marketing Officer to strike up an informal conversation where you can strategically recommend the technology, and it starts off great — your CMO is well aware of AI and what it could do for the business. You’re thinking, “What luck! I might not have to put up much of an argument.” Then your CMO says, “But you’re not a data
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Emarsys
Published By: Partnerize     Published Date: Feb 14, 2019
Looking to find a better partner or affiliate management solution for your retail business? Making the right choice can be a lot simpler if you know what questions to ask. Learn what to look for in a software tool, service options, platform features, technology flexibility, insights, payment systems, and more with this fast-reading eguide.
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Partnerize
Published By: Uberall     Published Date: Jan 24, 2019
Despite the headlines, retail isn’t headed for an apocalypse. But it is changing. A lot. Mobile commerce isn’t a beast that is going to drive your customers out of business, but how can you reassure them of that? Here are a few statistics to help channel partners paint the picture for your clients, and help them keep up with the latest changes in retail shopping!
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Uberall
Published By: Recorded Future     Published Date: Feb 13, 2019
There has been much speculation (not to mention exaggeration) over recent years about the fabled dark web. We’ve heard how this shady underworld is the refuge of the cybercriminal elite, and even nation-state threat actors. That this is their “Wolf’s Lair,” where they gather to plot the breaching of businesses, the downfall of governments, and the hacking of celebrities. As with much mainstream reporting of technology, and cyber threats in particular, there’s a grain of truth here. This less accessible and more volatile corner of the internet as we know it does offer those with less honourable motive a secret marketplace for their wares. The confusing terminology around what the dark web is or isn’t shouldn’t be a barrier to defenders realizing the anonymous communities, and how it can be used to produce valuable threat intelligence.
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Recorded Future
Published By: Recorded Future     Published Date: Feb 13, 2019
There has been much speculation (not to mention exaggeration) over recent years about the fabled dark web. We’ve heard how this shady underworld is the refuge of the cybercriminal elite, and even nation-state threat actors. That this is their “Wolf’s Lair,” where they gather to plot the breaching of businesses, the downfall of governments, and the hacking of celebrities. As with much mainstream reporting of technology, and cyber threats in particular, there’s a grain of truth here. This less accessible and more volatile corner of the internet as we know it does offer those with less honourable motive a secret marketplace for their wares. The confusing terminology around what the dark web is or isn’t shouldn’t be a barrier to defenders realizing the anonymous communities, and how it can be used to produce valuable threat intelligence.
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Recorded Future
Published By: Cantaloupe     Published Date: Mar 30, 2010
The hype about video search has just begun which means lots of questions, lots of new experts, and not enough time to sort through it all. This new whitepaper "An Effective Video SEO Strategy in Three Phases" will give you the blueprint for getting started and beyond. Learn all about: the 2 things you should be doing right now to improve your video search engine optimization; widespread myths about what works and what doesn't; Advanced tips for even greater results and more!
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cantaloupe, online video, social media, search, communication, facebook, twitter, seo, engagement
    
Cantaloupe
Published By: Cisco EMEA     Published Date: Nov 13, 2017
Using your allotted resources wisely is admirable. However, have you thought in detail about the real costs associated with using “white box” servers? The Cisco Unified Computing System™ (Cisco UCS®) delivers advantages, including a lower total cost of ownership (TCO), beyond those that white-box servers can deliver.
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cisco, usc, resources, whitebox servers, tco, storage, it management
    
Cisco EMEA
Published By: Vonage Business     Published Date: Aug 12, 2015
This paper explains both UC and the attraction to the cloud or specifically UCaaS (Unified Communications as a Service). Hosted communications is the only communications sector experiencing recent, consistent, year-over-year growth. The model offers businesses operational, financial and technical advantages. UCaaS offers a transformation in business communications and collaboration. There’s a lot of change taking place, and it is good news for business enterprises.
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Vonage Business
Published By: Cisco EMEA     Published Date: Mar 05, 2018
When thinking about how the workforce is evolving, you need to think about what really matters to employees and how you can integrate technology in the workplace for the digital nomads of today. Corporate real estate, IT, and HR executives need to do a lot to meet those needs and achieve their HR goals. Cisco has the expertise needed to deliver high-quality mobility and collaboration solutions. We make business-critical communications possible in real time, across multiple channels. Cisco Workforce Experience offers are complete, enterprise-class solutions designed to scale smoothly and make your vision of the digital workspace a reality.
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workforce, corporate, real estate, executives, employees
    
Cisco EMEA
Published By: Zendesk     Published Date: Dec 03, 2018
Customer service metrics help us track how well we perform in our primary customer service mission—achieving and maintaining high customer satisfaction. To achieve this mission, we need data to understand our operations and the customer experience. Fortunately, lots of data is available these days. All the metrics for measuring this data are valuable, but which ones do we rely on to effectively measure our success and guarantee that we’re making smart business decisions? Which metrics make the difference when it comes to ensuring customer satisfaction? We’ve created this guide to help your business find those answers.
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Zendesk
Published By: Freshdesk     Published Date: Aug 15, 2016
A Zombie-apocalypse is not something that keeps most support teams paranoid about. After all, it isn’t something that happens every day. But that is exactly what’s so scary about it? Zombie attacks can stem out of pretty much anything, right from a barrel of toxic gas that was accidentally opened, to a Black Friday sale with deep discounts on the latest gadget. And you can be pretty sure that the attack is going to start quick and grow big with very little warning. Unless your support team is ready when it strikes, you might wake up the next morning to find a burnt-up help desk, and a lot fewer customers. So how can you can you get your customer support to be ready for the zombie apocalypse? This guide will walk you through everything you can and should do to make your support team proactive before the zombies rise, effective during the attack, and heroes after.
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Freshdesk
Published By: Broadsoft     Published Date: May 25, 2017
There is a lot of industry buzz about Key Performance Indicators (KPIs), but most contact centers currently focus on only one or two core KPIs, such as “Service Level,” and are only equipped to optimize these KPIs locally. Few contact centers have the tools to manage performance globally.
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Broadsoft
Published By: SAS     Published Date: Jan 17, 2018
We have conditioned patients not only to expect opioids for pain relief, but to utilize more and more of them, and the addiction is both psychological and physical. To remedy the situation, a lot of policies and practices and behaviors must change around how the health care system approaches pain. But we do not yet have the data and analytics we need to determine what specifically to do at the patient level or the policy level. Download this whitepaper to learn more about the resources available and how we can fix this issue.
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SAS
Published By: Oracle     Published Date: Feb 24, 2015
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
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oracle, marketing cloud, essentials, content, strategy, business objectives, target audience, engagement, metrics, topics, categories, demand, promotion, data, awareness, sales, retention, business technology
    
Oracle
Published By: Oracle     Published Date: Mar 05, 2015
Is your organization truly meeting the expectations of your customers and delivering a differentiated experience that builds revenue growth and loyalty? Although there is currently a lot of focus on what constitutes the ideal digital experience, few organizations have successfully executed a strategy that takes the entire digital experience equation into consideration. Download this whitepaper now to learn the 5 keys to the digital experience equation and to read case stories on companies who have gotten it right.
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oracle, commerce, empowerment, customer, e-commerce, content, marketing, retail ops, digital, experience, brand, scaleability, platform
    
Oracle
Published By: Adobe     Published Date: Aug 30, 2017
In our 35-criteria evaluation of data management platforms (DMPs), we identified the 11 most significant ones The ADEX, Adform, Adobe, KBM Group, Lotame, MediaMath, Neustar, Nielsen, Oracle, Salesforce, and Turn and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Dec 07, 2017
As a creative leader, your job involves a lot more than bringing concepts to life. You’ve got a team to manage, and a pile of clients to keep happy. You’ve got content to ideate, assets to build, and campaigns to manage— and it all needs to be delivered on time and on brand. Ideally, your team would concept and shoot every asset to perfectly merge imagery and message for every deliverable. But business deadlines and budgets don’t always allow time for careful creativity—and 62 percent of creative marketers say creating original imagery requires time and effort their team can’t afford.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
On the surface, the connection between fractals and programmatic advertising isn’t obvious, but right down to the melding of art and math, programmatic advertising has a lot in common with this unconventional geometry. And those similarities pave the way for some serious implications for the way you approach creative assets.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
In our 35-criteria evaluation of data management platforms (DMPs), we identified the 11 most significant ones — The ADEX, Adform, Adobe, KBM Group, Lotame, MediaMath, Neustar, Nielsen, Oracle, Salesforce, and Turn — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe
Published By: B Channels     Published Date: Apr 27, 2018
bChannels has years of expertise in defining, building and delivering partner ecosystems. We have invested in understanding and developing discrete IoT ecosystem capabilities. We see three steps to deliver IoT Channels success: 1. Partner Insights: Identify routes and partners for scalable loT, understanding market segments 2. Partner Journey: Find and engage partners in loT segments to nurture and grow 3. Partner Support: Build and deliver effective IoT partner ecosystem programs
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B Channels
Published By: B Channels     Published Date: May 01, 2018
bChannels has years of expertise in defining, building and delivering partner ecosystems. We have invested in understanding and developing discrete IOT ecosystem capabilities. Our solutions help our clients plan and deliver scalable loT by showing an understanding of their market segments, then delivering on designing effective programs. We are adept at finding and engaging partners in loT segments by finding, nurturing and growing partner ecosystems.
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B Channels
Published By: MediaRadar     Published Date: Nov 21, 2018
How doing a little homework can lead to a lot of sales
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MediaRadar
Published By: TIBCO Software GmbH     Published Date: Jan 15, 2019
The current trend in manufacturing is towards tailor-made products in smaller lots with shorter delivery times. This change may lead to frequent production modifications resulting in increased machine downtime, higher production cost, product waste—and no need to rework faulty products. To satisfy the customer demand behind this trend, manufacturers must move quickly to new production models. Quality assurance is the key area that IT must support. At the same time, the traceability of products becomes central to compliance as well as quality. Traceability can be achieved by interconnecting data sources across the factory, analyzing historical and streaming data for insights, and taking immediate action to control the entire end-to-end process. Doing so can lead to noticeable cost reductions, and gains in efficiency, process reliability, and speed of new product delivery. Additionally, analytics helps manufacturers find the best setups for machinery.
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TIBCO Software GmbH
Published By: Akamai Technologies     Published Date: Sep 11, 2017
Bots are responsible for 30% to 70% of website traffic. They have many purposes, range from good to middling to bad, and from simple to sophisticated. Bot management solutions vary a lot too. Vendors say they can solve your bot problems. Can they? The bot management market is evolving, with many vendors of different sizes, experiences and capabilities. It’s important to solve your bot problems without getting in the way of business. In this ebook, you’ll get insight into how to evaluate bot management solutions and understand what the differences mean for you.
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credential abuse, bots, marketing, bot management, bot solutions
    
Akamai Technologies
Published By: Iron Mountain     Published Date: Aug 28, 2014
The terms disaster recovery and business continuity planning are often used interchangeably but, when you think about it, one is much preferable to the other. While disaster recovery makes clear that the organization will rise again, it does not let the world (and your patient population) know that the business of care will go on during the recovery process. In this important on-demand webinar, you’ll hear from one CIO who has given a lot of thought to keeping operations up and running no matter what gets thrown the organization’s way. With so many varieties of disaster lurking in wait, this is one webinar you can’t afford to miss.
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iron mountain, healthcare it, disaster recover, business continuity plan, healthcare operation, business operations
    
Iron Mountain
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