Many hospital Chief Marketing Officers continue to debate whether their institution should transform their traditional marketing campaigns and embrace digital marketing. If you are in doubt as to whether digital marketing is important to your success and the success of your hospital, look at the countless articles, white papers, and blogs that have been published over the past several years that talk to the use of the internet and web-based services by patients and consumers. Here are a few of the latest examples from Pew Research Center’s Health Fact Sheet (

Today’s enterprises support an assortment of end-user devices, including laptops and desktops (both PCs and Macs), tablets and hybrid devices, and, of course, smartphones. Not only do employees use a variety of form factors, but they run a variety of platforms on those devices, including: • Apple iOS and Apple macOS • Google Android • Microsoft Windows

Learn about SIEM and Log Management use cases, differences, best practices and common mistakes. Receive Your Complimentary White Paper NOW!

Take the effort out of log management and gain the actionable information you need to improve your organization's security posture. Receive your complimentary whitepaper NOW!

This white paper examines some of the challenges that modern organizations face in their efforts to develop and adapt a compliance program that can solve today's needs and support new requirements in the future.

This report outlines the future look of Forrester's solution for security and risk (S&R) executives working on building an identity and access management strategy for the extended enterprise.

You can succeed in your digital transfomation and deliver applications and services faster, better, and safely. How? With Enterprise Agile Delivery. Enterprise Agile Delivery brings a wealth of benefits to organizations and can be adopted by any Agile hybrid framework: SAFe, LESS, Nexus as well as Agile/lean frameworks like Scrum and Kanban. Yet to achieve Eneterprise Agile Delivery, enterprises need an easy to use modern ALM tool for quick and successful onboarding. Download this white paper to understand how the right solution will help you: • Strategiaclly align feature releases and backlogs with your overall business strategy • Identify and prioritize dev and test activities with visibility into project waves and portfolios • Make data-based decisons for safe releases with real-time insights and multidimensional views into delivery risks • Sync business, dev, QA and release teams around shared objectives with automated coordination and communication

Businesses are overwhelmed with data; it’s a blessing and a curse. A curse because it can overwhelm traditional approaches to storing and processing it. A blessing because the data promises business insight that never existed earlier. The industry has spawned a new term, “big data,” to describe it. Now, IT itself is overwhelmed with its own big data. In the press to roll out new services and technologies—mobility, cloud, virtualization—applications, networks, and physical and virtual servers grow in a sprawl. With them comes an unprecedented volume of data such as logs, events, and flows. It takes too much time and resources to sift through it, so most of it lies unexplored and unexploited. Yet like business data, it contains insight that can help us solve problems, make decisions, and plan for the future.

IT leaders are in a tough spot. Business leaders need help improving processes, but IT needs to focus resources on its own mission-critical innovation projects. Over the past 18 months IT backlogs have risen by 29%, resulting in growing tensions between IT and the business. Across industries, IT leaders are increasingly turning to no-code application development to free themselves from the burden of the backlog. In this 30-minute webinar, Adam Hoover, Solutions Engineer at Quick Base, Inc. will discuss how a no-code application development platform can enable you to drastically reduce your backlog and keep your team focused on the projects that have the greatest impact. He’ll cover how to identify partnership opportunities between the business and IT – and share three effective models for working together while maintaining high quality across the IT ecosystem.

Monetate Intelligent Recommendations is the only solution that gives merchandisers & digital marketers the power to show contextually relevant product recommendations without burdening IT resources. Using manually curated or algorithmically-driven recommendations, marketers can easily support even the most complex product catalogs. Our solution filters recommendations based on customer attributes (e.g. shirt size), longitudinal behaviours (e.g. browsing behaviour), and situational context (e.g. product inventory at local stores). Best of all, an orchestration layer intelligently selects which algorithms and which filters to apply in any given situation, for any particular individual.

Imagine a world where incident alerts arrive 30 minutes before problems even begin — you’d actually have the power to prevent outages and deliver a truly seamless experience to your customers. Sound impossible? Think again — the right AIOps (Artificial Intelligence for IT Operations) solution can help you maintain uptime, reduce manual incident-management tasks and increase productivity.

IT organizations are now responsible for delivering seamless customer experiences while preventing outages and managing an increasing number of systems. With growing responsibility placed on IT, there is an opportunity to drive strategy for company-wide business processes and operations. Companies using machine data powered platforms like Splunk collect disparate data types to quickly troubleshoot and monitor systems. By adding predictive capabilities, IT can glean critical insights for the business and develop strategic initiatives on issues that matter. Download the white paper “Embracing the Strategic Opportunity of IT” to learn how to: Enable a business aware IT organization Unlock operational efficiencies Solve problems with predictive analytics

IT organizations using machine data platforms like Splunk recognize the importance of consolidating disparate data types for top-down visibility, and to quickly respond to critical business needs. Machine data is often underused and undervalued, and is particularly useful when managing infrastructure data coming from AWS, sensors and server logs. Download “The Essential Guide to Infrastructure Machine Data” for: The benefits of machine data for network, remote, web, cloud and server monitoring IT infrastructure monitoring data sources to include in your machine data platform Machine data best practices

The world of artificial intelligence (AI) has finally arrived at the doorstep of IT operations. As organizations move toward using both big data and machine learning functionality to support a variety of IT operations, processes and tasks, artificial intelligence for IT operations (AIOps) platforms have emerged as a one-stop solution. Gartner has released a “Market Guide for AIOps Platforms” that provides findings about the AIOps industry and its latest developments. Download your complimentary copy to: *Gain insight into the developing industry of AIOps and its future *Learn how to optimize IT operations powered by machine learning to drive business value *Compare different AIOps platform vendors and their range of capabilities

Protect the network, use the network to protect students Your schools use a growing amount of networked information and devices as an essential part of teaching and administration. Research on the Internet, laptops in class, distance learning, and online homework are some of the official technologies that your students use. Unofficially, this list extends to mobile phones (with cameras), digital music and video players, blogs, instant messaging, social networking sites, and networked or online gaming. Behind the scenes are databases with student information, class schedules, attendance records, copies of exams and answers, financial transactions, and even video surveillance. All of these rely on a robust and secure network infrastructure. Cisco Umbrella can provides these, download this whitepaper to find out more!

collectd is an open source daemon that collects system and application performance metrics. With this data, collectd then has the ability to work alongside other tools to help identify trends, issues and relationships not easily observable. Read this e-book to get a deep dive into what collectd is and how you can begin incorporating it into your organization’s environment.

People control their own consumer journeys. Consumers expect a borderless world in which they roam freely between a brand’s social media channels, email campaigns, blogs and e-commerce site, effortlessly buying things that catch their eye. It’s led to a sporadic, personalized shopping journey that frequently begins on digital touchpoints that weren’t built for commerce. That’s made it increasingly complex for brands hoping to meet customers’ needs and measure the results of their marketing strategies. At the center of this new customer-driven revolution is visual content. Images and videos play starring roles in the decisionmaking process, and provide consumers with a whole new level of inspiration and knowledge. Every picture and video clip is now the entrance to a digital storefront, meaning brands can use them to drive not only engagement but revenue.

Wie werden wir in 7 Jahren mit Unternehmen kommunizieren? Gemeinsam mit seinen Partnern Genesys und IBM hat der der 2b AHEAD ThinkTank mit „Kundendialog 2025 – Der Dialog zwischen intelligenten Systemen“ eine wissenschaftliche Studie dazu veröffentlicht. Sie untersucht den Wandel im Kommunkationsverhalten von Kunden und arbeitet Strategien zur Vorbereitung auf gravierende Veränderungen im Bereich des Kundendialogs heraus.

You can succeed in your digital transfomation and deliver applications and services faster, better, and safely. How? With Enterprise Agile Delivery. Enterprise Agile Delivery brings a wealth of benefits to organizations and can be adopted by any Agile hybrid framework: SAFe, LESS, Nexus as well as Agile/lean frameworks like Scrum and Kanban. Yet to achieve Eneterprise Agile Delivery, enterprises need an easy to use modern ALM tool for quick and successful onboarding. Download this white paper to understand how the right solution will help you: › Strategiaclly align feature releases and backlogs with your overall business strategy › Identify and prioritize dev and test activities with visibility into project waves and portfolios › Make data-based decisons for safe releases with real-time insights and multidimensional views into delivery risks › Sync business, dev, QA and release teams around shared objectives with automated coordination and communication

Learn how by watching the RSA Security Analytics and RSA ECAT virtual on-demand event.

RSA Security Analytics 10.4 and RSA ECAT 4.0 will be revealed when you watch this on-demand event.

The status quo approach of collecting more logs from more sources won't help in detecting and responding to advanced threats. Logs are inherently limited in the level security visibility that they provide. Consider a new way of looking at SIEM.

The status quo approach of collecting more logs from more sources won't help in detecting and responding to advanced threats. Logs are inherently limited in the level security visibility that they provide. Consider a new way of looking at SIEM.

It’s time for Proactive Incident Response: *Full logs in the SIEM, plus complete collection of packet data *Packet data indexed, easily searchable and correlated with threat intelligence and other data. Working with multiple sources of security data, threats are detected early.

Anyone who spends any time online cannot have failed to notice. People are using the Web in new ways; ways that make the 'brochureware' of the early Web experience look and feel decidedly flat. It's a new world, characterised by a wave of new jargon, brands and web based experiences. MySpace. FaceBook.  Wikipedia. Flickr. Twitter. YouTube. Mashups. Blogs. Newsfeeds. Download this white paper for a simple guide to the terms, opportunities and threats that Web 2.0 poses.