location data

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Published By: SAS     Published Date: Jan 17, 2018
Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations. Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
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SAS
Published By: DataStax     Published Date: Mar 10, 2017
Today’s customers expect a seamless, intelligent and personalized experience that operates at the speed of the cloud and is continuously available regardless of location or platform. To deliver an optimal customer experience that will enable you to stay ahead of competitors you need a distributed, responsive and intelligent architecture which is only possible when the right database is in place. Read this eBook to learn how your database technology decisions can affect your ability to deliver either a transformational customer experience or a lackluster, dissatisfying encounter that benefits your competitors, not your bottom line.
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DataStax
Published By: Fortinet EMEA     Published Date: Nov 26, 2018
Most organizations are in the midst of some form of digital transformation (DX), transforming how they bring products and services to the market—and ultimately deliver value to their customers. But DX initiatives also bring complexity for the network operations team. With business-critical services distributed across multiple clouds, this leads to potential performance issues, especially at branch locations. Given these realities, it is no wonder that software-defined wide-area network (SD-WAN) technology is rapidly going mainstream. Unfortunately, SD-WAN is an example of the paradox of DX: transformative technology can potentially move the business to the next level, but the expanded attack surface it creates can expose the organization to significant risk. That is why an SD-WAN deployment, like every other DX effort, should be accompanied by a security transformation (SX) that rethinks outdated principles, broadens protection beyond the data center, and integrates the security archit
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Fortinet EMEA
Published By: Digital Realty     Published Date: Feb 24, 2015
Sometimes finding the right solution is a question of balance. If you’ve built data centers in the past and you have specific requirements, wouldn’t you naturally just want to build your own facility? For one Digital Realty client this was the question that they faced but the right solution turned out to be a little different than they originally thought. What was the solution?
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colocation, hosting, data center, it management, data management, business technology
    
Digital Realty
Published By: Dell EMC     Published Date: May 12, 2016
Today’s global business model presents both opportunities for business agility and challenges for IT management. To do business effectively, organizations require an IT infrastructure at remote locations that delivers applications and data with high performance and high reliability. Download this paper and learn how you can enjoy the benefits of having remote offices without the need for an entire IT staff to support it.
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Dell EMC
Published By: HERE Technologies     Published Date: Jan 08, 2019
Every day we use location apps on smartphone devices to get us where we need to go, and to find services and products we’re looking for. However, smartphone location apps aren’t just helping individuals navigate their way around. Forward-thinking businesses are using these apps to help them get their messages straight to the right audience, at the right time, too. It’s why the connected car and in-map location marketing is a growing area of opportunity—helping companies to meet KPIs whilst transforming the landscape of marketing at the same time. This on-demand webinar with experts from HERE and eMarketer discusses how to improve location-based audience segmentation and build a more accurate consumer profiles, as well as how real-time location targeting enables hyper-targeted marketing campaigns.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Schneider Electric     Published Date: Oct 17, 2016
This paper explains some of the causes of stranded power, cooling, and space capacity in colocation data centers and explains how high-density rack power distribution, air containment, and other practices improve availability and efficiency. Examples of acceptable use policies that address these issues are provided.
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Schneider Electric
Published By: SolidFire_NetApp     Published Date: May 10, 2016
Founded in 1992 as a provider of integrated network, voice and data centre solutions, Colt’s business today has grown to encompass a wide range of IT services, spanning enterprise application hosting, business critical cloud and end-user computing solutions. Colt has 29 data centre locations supporting thousands of customers across 28 countries in Europe and Asia, including Swiss International Airlines, Shurgard, Berenberg, and Jaguar Land Rover. Colt’s award-winning solution portfolio is based on end-to-end data centre, network and IT services capabilities; its aim is to help its customers compete and win in their markets without being held back by hardware, licensing and resource limitations.
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network management, best practices, network optimization, network applications, application management, technology, telecommunications
    
SolidFire_NetApp
Published By: Evariant     Published Date: Sep 07, 2016
Marketers face a unique challenge to allocate resources across a variety of tactics to target key audiences that need their product or service – with limited information on what combination of products or services will have the optimum impact, which target audience members are ideal fits, and what allocations will provide the best return on investment to the organization. Healthcare has its own myriad of challenges, including many local, regional, and national options for consumers, service line variations, and disparate demographics. The good news is that there is an emerging understanding of digital and multichannel marketing, and ample opportunity to define best practices, systematically calculate marketing effectiveness and return on marketing investment (ROMI), and use technology and data to create great business outcomes.
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evariant, multi-channel marketing, hospital, patient engagement, digital marketing
    
Evariant
Published By: Dynatrace     Published Date: Apr 26, 2017
It's impossible to optimize every page and action of every transaction for every device and user location...you need to identify the pages and actions that matter most and build an optimization plan. This report details how T-Mobile did exactly that, and how you can do the same: Base your plan on your own business and visitor data Correlate performance to transaction completion rate Determine where you'll see the most return for your technology and time investment Download the report to read more.
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digital experience, digital experience monitoring
    
Dynatrace
Published By: Carbonite     Published Date: Apr 09, 2018
The core technology behind Disaster Recovery as a Service (DRaaS) has evolved for decades. More recently, DRaaS has linked to the cloud, and finally hit its stride. Today it can provide unprecedented availability options to companies who don’t have secondary data centers dedicated to business continuity. Before now, only IT teams with additional IT budget, staff and geographic locations could effectively hedge against downtime, and disasters. But today’s DRaaS means that businesses of all sizes have the peace of mind that comes with knowing a replica of their data and systems is hosted at a remote site that they can fail over to—without bearing any of the infrastructure costs or maintenance responsibilities. All infrastructure and maintenance is the responsibility of the DRaaS provider. And the technology ensures that a replica is not only available, but always current and immediately available. This attractive value proposition led Gartner to predict that global DRaaS revenue will rea
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Carbonite
Published By: F5 Networks Inc     Published Date: Oct 19, 2012
Because of its location in the data center network, the selection of an Application Delivery Controller requires careful consideration of both function and finance. This paper explores elements to evaluate, like network performance, and security.
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application delivery controller, load balancer, load balancing, adc, application delivery, application availability, application security, application scalability, application access, data management, business technology, data center
    
F5 Networks Inc
Published By: Progress     Published Date: Oct 09, 2017
"The customer experience is incredibly important to business success and is often tied to customer engagement, retention rates, revenue, purchase frequency and overall loyalty. Today, the customer journey is incredibly complex, with everything from geographic location to data quality influencing the customer experience. As a result, brands may not be making the most of their customer experiences. However, with a mix of new technology combined with best practices, companies can regain control of the customer journey and create memorable experiences for their customers. "
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Progress
Published By: HERE Technologies     Published Date: Sep 26, 2018
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. U.S. marketers are poised to double their spend on location-targeted mobile ads between 2017 and 2021 to $32 billion, according to research firm BIA/Kelsey. Understanding location is key to gaining insights and making change. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them. This gives them well-timed and relevant advertising.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Sep 26, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behaviour is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualises consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
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HERE Technologies
Published By: HERE Technologies     Published Date: Sep 26, 2018
Discover the four big trends in fleet management being powered by location services. Trends to help you differentiate your solutions and enable transportation companies to overcome their logistical challenges and increase asset utilization. Discover what’s making the biggest impact, together with how, by integrating some of these trends into your solutions, you can position yourself as the service provider of choice in fleet and transportation management solutions. And find out how HERE is delivering features, from comprehensive mapping capabilities and real-time location data, to truck-specific attributes, to help you do just that. Complete the form to the right to receive the ebook today.
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location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Sep 26, 2018
Get higher quality, more accurate location data – and a safer, more profitable fleet – by choosing the right location services provider. The true value of a location platform comes from bringing together multiple data sources and presenting them in a meaningful way. Using a platform approach, you can help customers differentiate their service, increase margins and increase safety. So, in this guide, we cover the four key considerations for choosing a mapping and location service platform to ensure a high quality, accurate mapping service for you and your customers. Complete the form to the right to receive the ebook today.
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location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Sep 27, 2018
Location has become paramount to building new apps, services, experiences and business models. If data is the new oil, then location is the crude oil. This is why most of the top location platform players have been developing technologies to power next-generation autonomous mobility systems. And the “richness” of location data and real-time intelligence are becoming strong monetization opportunities. The 2018 Counterpoint Research Location Ecosystems Update compared 16 location platform vendors, including Google, TomTom and Mapbox. Learn why the HERE Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
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HERE Technologies
Published By: HERE Technologies     Published Date: Nov 07, 2018
The United Nations predicts that by 2050 an additional 2.5 billion people will live in towns and cities, with 90% of this increase happening in African and Asia. With congestion already a challenge on many city roads how will we keep our megacities moving and quality of life high for their populations? As one of the world’s leading location platform in 2018, HERE shares location data, insights, tools and services to keep people and traffic flowing through cities and countries around the world. This eBook explains how accurate traffic data can help megacities of today and the future.
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public sector, urbanization, traffic management
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 04, 2018
How does over-the-air technology (OTA) enable innovative solutions for carmakers? How do OTA software and firmware updates work? This whitepaper looks at the benefits of OTA updates to drivers and manufacturers. It also examines how design challenges are overcome, how updates are secured and how OTA technology could be deployed across a fleet of vehicles. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is supporting auto manufacturers to develop the navigation services for the future and guide drivers safely and efficiently to their destinations.
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ota, ota technology, location data
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 05, 2018
Car data consumption is critically important to auto manufacturers. As more vehicles are produced with built-in infotainment systems, the cost of supplying them with live information and real-time updates via a data connection grows ever greater. Auto manufacturers need to be able to enhance the driving experience with smart traffic, navigation, and entertainment services, while reducing costs and data volumes. HERE is the world’s leading provider of traffic data to the automotive industry. This eBook shows how HERE optimizes traffic solutions and it outlines how data use modelling, standardization, and good data management can help reduce usage.
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traffic data, auto, location data
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 10, 2018
How does over-the-air technology (OTA) enable innovative solutions for carmakers? How do OTA software and firmware updates work? This whitepaper looks at the benefits of OTA updates to drivers and manufacturers. It also examines how design challenges are overcome, how updates are secured and how OTA technology could be deployed across a fleet of vehicles. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is supporting auto manufacturers to develop the navigation services for the future and guide drivers safely and efficiently to their destinations.
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ota, ota technology, location data
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 18, 2018
Are automakers re-inventing the wheel with every new navigation program without creating user value? Users movement towards free mobile apps that mirror to in-dash screens may be the symptom of a negative cost-benefit perception. But the automotive industry has an opportunity to change these market dynamics. By delivering compelling experiences that leverage their core advantages, OEMs can create touchpoints for recurring revenue streams from the IVI. This white paper from ABI Research discusses the state of the connected navigation market, the challenges OEMs face, the industry paradigms blocking OEMs from creating customer value, and the advantages OEMs could leverage.
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location data, navigation, automotive
    
HERE Technologies
Published By: HERE Technologies     Published Date: Jan 08, 2019
The market for connected and embedded car navigation needs a kick-start. Lengthy design cycles and a fragmented supply chain have contributed to a sector that lags far behind consumer expectation and now sees Apple and Google as direct competitors for the in-vehicle experience space. OEMs need partners who can help them radically overhaul their navigation services, feature development, deployment, and monetization programs. This whitepaper outlines how HERE Technologies has created a new solution to kick-start the connected navigation market. This whitepaper will help you understand how the HERE Navigation on Demand service: • Delivers a new development approach and architecture to OEMs • Enables OEMs to offer consumers new and compelling services • Helps OEMs avoid costly developments and protracted roll-out periods
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auto, mapping, location data
    
HERE Technologies
Published By: HERE Technologies     Published Date: Jul 19, 2018
Transportation companies are expected to solve logistical challenges, improve service, optimize costs and increase efficiencies. More and more, they are turning to new IoT technologies to help them achieve this. In this guide, we’ve identified the latest location, routing and other data-driven services, that are helping commercial fleet management and logistics organizations differentiate and lead the way in an increasingly complex market.
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HERE Technologies
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