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Published By: IBM     Published Date: Feb 10, 2014
Customer Intimacy has become an essential driver for company success.In this white paper, you’ll learn how customer intimacy can be implemented at your organization in five practical steps.
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ibm, business analytics, customer analytics, crm, customer service, customer intimacy, cem, enterprise feedback management
    
IBM
Published By: IBM     Published Date: Feb 10, 2014
Working with BrightStar Partners, an Avnet Services company, and IBM, the PDZA team has developed a new analytics solution that combines real-time weather data with ticket sales and attendance information to help forecast visitor numbers much more accurately than ever before.
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ibm, brightstar, business analytics, software, ibm cognos business intelligence, data management, data warehousing, operational efficiency
    
IBM
Published By: IBM     Published Date: Feb 10, 2014
Manage physical and virtual assets, maintain your infrastructure and capital equipment and maximize the efficiency of your people, processes and assets with predictive analytics.
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ibm, ibm business analytics, operational analytics, predictive maintenance, insights, data analysis, roi, operational value cycle
    
IBM
Published By: IBM     Published Date: Feb 10, 2014
A car company thought they had a problem with their brake lights. Predictive analytics helped reveal the true culprit.
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ibm, ibm business analytics, operational analytics, predictive maintenance, insights, data analysis, roi, asset management
    
IBM
Published By: IBM     Published Date: Feb 27, 2014
According to a survey by the IBM Center for Applied Insights and Oxford Economics, business leaders are becoming increasingly focused on the business value of cloud. Although the participant’s cloud strategies differ in terms of scope, platform and delivery models, the chief takeaway from the survey is that cloud is not just about cutting costs and driving efficiency—cloud fuels growth.
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cloud, ibm, applied insights, oxford economics
    
IBM
Published By: IBM     Published Date: Mar 07, 2014
8 to 10 page Analyst Whitepaper by Ptak / Noel addressing the need for IT to bring Analytics technology to IT to help them be more proactive, predictive providing faster mean time to repair. This paper will also explore how IBM is helping customers with it's new IT Analytics platform that offers Search, Predict and Optimize capabilities.
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ibm, big data, operational insight, it analytics, optimize capabilities, predict capabilities, it management, business technology
    
IBM
Published By: IBM     Published Date: Mar 07, 2014
2 Page Written Case Study on Consolidated Communications that discusses the challenges they were facing and how IBM's Predictive Insights capability helped them find problems in their network infrastructure before they actually occurred.
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consolidated communications, ibm, predictive insights, infrastructure, problem solving, network, business technology
    
IBM
Published By: IBM     Published Date: Mar 13, 2014
An innovation-centric approach that combines SOA and API management provides you with a robust integration from the Internet of Things to enterprise back-end systems. An approach to integration that can also generate new business insight and opportunities.
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ibm, api, api management, soa, integration, back end systems, service oriented architecture, enterprise service bus
    
IBM
Published By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the SiriusView: Marketing Automation Platforms 2017 and learn more about Marketo’s key differentiators including its native multi-channel experience, live event management, and content recommendation functionalities. Marketo's powerful marketing automation capabilities and seamless CRM integrations are complemented by our LaunchPoint ecosystem featuring over 500 technology and service providers that offer best-of-breed solutions for today’s marketers. The full report includes: Market evaluation and analysis of 9 marketing automation platform vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying marketing automation platforms Download the report to learn about these topics and more.
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marketo, mult-channel, native, live event management, content, marketing automation, launchpoint
    
Marketo
Published By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on lead management functionality, thriving partner ecosystem, and roadmap. Marketo's easy and powerful lead management capabilities and seamless CRM integrations are complemented by our LaunchPoint ecosystem featuring over 400 technology and service providers that offer best-of-breed solutions for today’s marketers. The full report includes: Market evaluation and analysis of 17 CRM lead management vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying lead management systems Download the report to learn about these topics and more.
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gartner, crm lead management, marketo, crm, launchpoint, vendor selection
    
Marketo
Published By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute. As a digital marketing hub, Marketo allows marketers to think beyond email campaigns and address customers personally and consistently as individuals through a variety of contexts and formats. Digital marketing hubs, like Marketo, unify disparate marketing data and processes to drive acquisition, engagement, conversion and transaction across complex customer journeys. The full report includes: Market evaluation and analysis of 22 vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying digital marketing hubs Download the report to learn about these topics and more.
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digital marketing hub, email campaigns, customers, disparate marketing data, vendor selection, gartner
    
Marketo
Published By: TRUSTe     Published Date: Nov 17, 2009
Best Practices, Do's, and Don'ts for Facebook, Twitter, as well as consumer review sites. TRUSTe shares insights into how to engage, interact, market, and reward friends and fans on the top social media platforms. Download to see how you can increase business on social media today.
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conversion rates, lead quality, response rates, ecommerce, lead generation, demand generation, conversion rates, privacy
    
TRUSTe
Published By: Oracle Corporation     Published Date: May 11, 2012
This white paper demonstrates how the increased power of having metrics and analytic insight can align core HR business processes with organizational goals and strategies to ensure organizations make the right business decisions today for tomorrow.
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oracle, busines intelligence, business intelligence applications, bi applications, bi apps, 11g, cross-value, decision
    
Oracle Corporation
Published By: IBM     Published Date: Jul 30, 2014
COOs responsibilities are expanding beyond cost saving and efficiency to include a growing role in raising revenues. By transforming processes, they're providing customers more relevant experiences. Center for Applied Insights talked to COOs across industries to find out more.
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ibm, business processes, smarter process, coo, cost saving, efficiency, it management, knowledge management
    
IBM
Published By: IBM     Published Date: Nov 19, 2014
Like it or not, you will hear from your vocal users. It’s not unusual to see ratings from 1 to 5 stars for the same app. How do you track and compare actual and perceived quality? How can you get actionable insight from user feedback to develop mobile apps that engage users?
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cloud-based services, application ratings, application development, app quality, it management, knowledge management, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Feb 04, 2015
COOs responsibilities are expanding beyond cost saving and efficiency to include a growing role in raising revenues. By transforming processes, they're providing customers more relevant experiences. Center for Applied Insights talked to COOs across industries to find out more.
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cost saving, business efficiency, customer-centric operations, operation management, it management, knowledge management, enterprise applications
    
IBM
Published By: Viavi Solutions     Published Date: Jan 04, 2017
In the age of information, staying on top of emerging threats requires IT teams to leverage existing tools in innovative ways, such as applying deep packet inspection and analysis from performance monitoring solutions for advanced security forensics. Based on recent insight gathered from 322 network engineers, IT directors and CIOs around the world, 85 percent of enterprise network teams are now involved with security investigations, indicating a major shift in the role of those teams within enterprises. Large-scale and high-profile security breaches have become more common as company data establishes itself as a valuable commodity on the black market. As such, enterprises are now dedicating more IT resources than ever before to protect data integrity.
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Viavi Solutions
Published By: Bronto     Published Date: Sep 26, 2011
One Click has shown what can be done when retailers develop smart strategies and leverage the commerce-focused Bronto Marketing Platform. Their overall result? A year-over-year revenue increase of 142% in the first year on the Bronto platform. To gain insight on how you may employ some of the same tactics, read the full case study. Answer these short questions then click the Download now button.
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remailing, triggered emails, list growth, list, email marketing, case study, e-store, e-commerce
    
Bronto
Published By: Bronto     Published Date: Sep 26, 2011
With the Bronto Marketing Platform, the welcome series are easy to set up and they run automatically. Gander Mountain uses Bronto's automation functionality to easily test different options - on pricing or special offers - and employs Bronto's analytics to see what is providing the best results. To gain insight on how you may employ some of the same tactics, read the full case study. Answer these short questions then click the Download now button.
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best practices, email marketing, automation, e-commerce, welcome emails, shopping cart, transactional messages, case study
    
Bronto
Published By: Bronto     Published Date: Feb 21, 2014
How will you maximize sales this year? What new strategies and automation tactics should you implement? With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged. This white paper offers interviews with Bronto’s marketing strategists as they provide insight on how to create personalized campaigns
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bronto, marketing, ecommerce, online marketing, trends, marketing strategy, mobile marketing, purchasing
    
Bronto
Published By: Bronto     Published Date: Dec 03, 2015
Bronto interviewed over 1000 online shoppers and gained valuable insight into their shopping basket perceptions and expectations. The resulting comprehensive report is available now.
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bronto, cart, e-commerce, shopping, sales
    
Bronto
Published By: Bronto     Published Date: Jan 20, 2017
Bronto partnered with Ipsos Research and Censuswide to survey more than 4000 US, UK and Australian shoppers about their preferences for cross-border shopping, factors that entice them to shop outside their home country, and remaining barriers to global ecommerce. In this paper we found: - Australian consumers (71%) embrace cross-country commerce more than the UK (44%) and the US (42%). - Women and shoppers over 55 years old are more likely to choose merchants in their home country. - The two top reasons for buying from another country are unique merchandise at a better price. - Barriers include concern about shipping costs, distrust of online payments and security worries. - Download this research report to get more valuable insights and advice to help you be the winner in this growing global competition.
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bronto, e-commerce, global sales, customer lifecycle
    
Bronto
Published By: Oracle     Published Date: Sep 30, 2014
See why Oracle is named a leader for Enterprise Lead-To-Revenue Management Platform Vendors. L2RM platform vendors like Oracle are stepping up with tooling that enables customer-centric, multichannel, personalized marketing -- at scale.
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marketing, b2b, customer insight, platform, vendors, networking
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
To succeed in today’s highly competitive business environment, your company needs to be customer obsessed. Your customers’ digital interactions are the narrative of your brand, and engaging with them proactively through their channels of choice is key to delivering exceptional experiences and creating loyal brand advocates. Download this paper to learn how to deliver connected buying journeys to your customers.
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customer, obsessed, marketing, leader, digital, interactions, social, connected
    
Oracle
Published By: Oracle     Published Date: Dec 11, 2014
It used to take just a slidedeck and some brochures to “enable” the sales team. Not anymore. With modern marketing technology, you now can arm sales with ESP-like insights on their prospects’ online activities in regards to your products and services. This guide reveals the insights and ammunition Modern Marketing offers around determining buyer readiness and the most effective ways to engage each, individually. Read it now.
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oracle, eloqua, sales enablement, high-quality leads, productive marketing, networking, it management, knowledge management
    
Oracle
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