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Published By: Adobe     Published Date: Mar 06, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers.
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marketing guide, adobe, marketing models, marketing trends, customer lifecycle
    
Adobe
Published By: Adobe     Published Date: Feb 08, 2016
Download our guide, 10 New Year’s Resolutions for Email Marketers, to learn how you can transform your email campaigns in 2016.
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adobe, marketers, email, customer relationships, mobile email, enterprise applications, business technology
    
Adobe
Published By: Adobe     Published Date: Apr 15, 2016
If your company is a car, data can change it form a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Demonstrating Impact: Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave your competition in the dust. Download our guide to learn how data-driven marketing can help you: • Define the right goals and performance indicators • Make better business decisions faster • Deliver personalized and compelling experiences • Spend budget more profitably • Enhance employee efficiency Download our guide to transform your business.
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adobe, data driven marketing, marketing
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
Download our Adobe guide, Conducting the Cross-Channel Symphony, to discover new strategies for creating, managing, and orchestrating cross-channel campaigns. With expert advice from cross-channel maestros, you’ll be equipped to create beautiful marketing music that gets rave reviews from your customers. Read our guide now to learn how you can: • Integrate processes and data for cross-channel campaign success • Create personalized, contextual campaigns across channels and devices • Leap ahead of the competition with authentic cross-channel experiences
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cross-channel, adobe, marketing, channel integration
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
To set themselves apart, companies need to shift to an experience-first approach that keeps customers engaged as they move from device to store and back again. Read Moving Beyond Click and Mortar: 5 Steps to Experience Excellence to learn how you can blend digital and physical channels into a fully connected customer journey. Read the guide to learn how top retailers: • Shift from channel-first to customer-first • Build unique experiences around their brand story • Differentiate their experiences with digital
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customer experience, customer journey, brand story, digital experience
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read The Path of Experience to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: • The role of dynamic merchandising in engaging customers • Steps to create compelling customer experiences using audience segmentation and personalization • Ways to scale customer experiences to create powerful connections, no matter the device or channel
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customer experience, merchandising, customer engagement, commerce experience, audience segmentation, personalization
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
New digital technologies are changing the retail space and encouraging customers to purchase in-store. As a retailer, you can adopt digital technology into your store to avoid getting left behind. This new guide from Adobe outlines six strategies to deliver engaging customer experiences, both digital and physical, in every step of the customer journey. Read The Future is Today: A Guide to Become a Digital Retailer to learn: • Why retailers are blending digital technology with traditional shopping • Six key strategies to align business needs with customer needs • Which technologies you need to build a “store of the future”
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digital technology, retail, customer needs, retail experience, future of retail
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
Retail marketers who see the customer path as a linear path are out of touch with their customers. The customer journey contains multiple channels where customers expect retailers to remember their preferences and anticipate their needs. In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect. The Adobe marketing guide shows you how to: • Identify the data you need to map your customers’ journeys. • Coordinate channels and use their strengths to deliver the best customer experiences. • Apply technology to build customer relationships, improve loyalty and increase ROI.
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retail marketing, customer experience, cross-channel marketing, roi, customer loyalty, adobe
    
Adobe
Published By: Adobe     Published Date: Jun 22, 2017
Like the renowned Sydney Opera House, your brand has the potential to become an icon. Read our guide, Vision from the Harbor, to find out how. You’ll discover strategies for standing together with customers. So your business can stand out from the crowd. Read our guide now to learn how you can: • Create unforgettable experiences across the entire customer journey • Test those experiences and improve them to lift conversion • Overcome organizational barriers to create a true culture of optimization
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data, marketing, customer journey, customer experience, strategy
    
Adobe
Published By: CEB     Published Date: May 19, 2014
Establishing compliance training requirements has always been difficult, but given recent changes to the regulatory and corporate work environments, the costs of failure are now more significant. To help companies get their training curricula right, CEB created a step-by-step guide to building a truly effective compliance training curriculum: one that reduces risk.
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ceb, risk based compliance, training, reduce risk, regulatory changes, corporate work environments
    
CEB
Published By: AlienVault     Published Date: Aug 11, 2015
Read this paper to accelerate your evaluation of SOC tools and technology needs.
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security operations center, soc, threat detection, soc tools, siem event correlation, security management, behavior monitoring, threat assessment, asset management, breach prevention
    
AlienVault
Published By: Epicor     Published Date: Apr 11, 2019
As a manufacturer, your ability to grow in this digital marketplace depends on how you leverage the latest best-practice technology. Is your enterprise resource planning (ERP) system keeping pace? This Forrester Research report—presented by Epicor Software—details the latest insight on software as a service (SaaS) business solutions. SaaS applications will evolve in the cloud to new levels of value in: • Intelligence • Flexibility • Connectivity • User experience Read the report for predictions and recommendations to help guide your strategic growth initiatives.
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Epicor
Published By: Polycom     Published Date: Nov 09, 2015
When it comes to conference calling, the lack of clarity, background noise, and volume issues that you experience on a standard phone, are all solved by a dedicated conference phone—you can hear the difference. This can have a real impact if you’re teleconferencing on a regular basis and you want to remain alert, attentive and productive.
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polycom, conference call, background noise, clarity, teleconferencing, knowledge management, business technology
    
Polycom
Published By: Polycom     Published Date: Nov 09, 2015
Keep this reference guide in with you at all times! Voice conferencing is as ubiquitous as the traditional two-way telephone conversation—maybe even more so for many of today’s businesses.
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polycom, conference call, audio conferencingm, video conferencing, business technology, knowledge management
    
Polycom
Published By: Riverbed     Published Date: Jul 10, 2017
Performance issues today are compounded by increasingly complex infrastructures that IT teams must contend with when delivering applications. As a result, detecting and fixing performance problems is hard. Sluggish end-user transactions may present themselves as being slow due to the code.
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application performance, performance issues, complex infrastructure, transactions
    
Riverbed
Published By: Oracle     Published Date: Sep 05, 2014
B2B Blogs are a different animal than the personal musings, rants, and raves populating the web. Powerful, if done with care, business oriented blogs can move interest to consideration. This easy-to-absorb guide explores what it takes to create the most compelling entries for the jaded world of business buyers. Learn to build long-term relationships. Grow your following. And, in the end, close more deals. Read the guide now.
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b2b, blogs, absorb, personal, business, buyers, musings, rants, raves, web
    
Oracle
Published By: Oracle     Published Date: Sep 05, 2014
Content marketing: the buzz-term of the moment. So many definitions, so many presentations, so much advice. This guide is designed to distill all of that input and provide concise and tested approaches to getting your content marketing efforts up and running, fine tuned, or expanded. It’s penned by the experts who understand that more than a third of everyone’s budget is now going to content creation. But most of that is wasted money. Read the guide now.
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content marketing, buzz, budget, money, creation, input, b2b
    
Oracle
Published By: Oracle     Published Date: Sep 05, 2014
There are so many social options for businesses these days it can be overwhelming. This guide gives you some helpful tips on choosing what communities – from online forums and content hosting sites to brand communities and Q&A sites – are right for your business goals. How do you plan for participation? How do you ensure the highest value is delivered. And do you need a designated community manager? Find out.
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social, business, community, manager, goals, tips, value, participation, plan, management
    
Oracle
Published By: GuideSpark     Published Date: Nov 19, 2018
Successful executives are increasingly recognizing that effective compensation communication is essential to strengthen the employee value proposition (EVP) and make it easier for employees to understand it. As a result, they’re creating communication strategies that connect the dots between performance and pay in ways that build trust and engagement, transform the workplace culture, and help drive productivity.
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GuideSpark
Published By: Adecco     Published Date: Oct 02, 2017
Finding and retaining top talent is no easy task. The national unemployment rate is just about as low as it has been in almost a decade and job seekers are being more particular about where they want to work — and for how much money. In this “candidates’ market,” you need every advantage you can get. With that in mind, we hope the data in our 2018 Salary Guide will help you recruit, retain and pay employees at all levels — and win the competition for top talent.
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Adecco
Published By: Adecco     Published Date: Oct 02, 2017
Great creative and marketing teams are made up of smart, agile and motivated people who are tech savvy and innovative. People who never stop learning, take risks and deliver incredible work. Our 2018 Salary Guide provides the most accurate data you need to recruit, retain and pay these talented professionals. We hope this year’s Salary Guide will give you an edge as you align your business with the right creative and marketing talent.
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Adecco
Published By: JumpCloud     Published Date: Jan 21, 2015
Learn how innovative IT and ops teams leverage LDAP and Active Directory for their IaaS.
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ldap, active directory bridge, user management, idaas, iam, ssh access, linux, hosted ldap, openldap, linux useradd, identity, sso, configure ldap, aws, cloud servers, iaas
    
JumpCloud
Published By: Dun & Bradstreet     Published Date: Dec 08, 2015
A guide to creating stronger marketing campaigns with better data.
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Dun & Bradstreet
Published By: Dell     Published Date: Nov 15, 2016
PCs have been the core productivity tool for organizations for years, but the workforce and technology trends are changing dramatically. With Windows 10, hypermobile employees, and increasing security threats, it’s more critical than ever for IT to understand how the latest PCs have evolved to tackle these challenges. Download this eGuide from Dell and Intel® to learn how… · Dell’s latest commercial notebooks, 2-in-1s, tablets and desktops are thinner, lighter, faster, and more beautiful than ever before · New PCs can increase productivity by up to 50% and reduce security concerns with built-in data protection software · Windows 10 will affect commercial organizations and how IT can plan for the next wave of PCs and devices
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upgrade, principled technologies, mobility, windows 10
    
Dell
Published By: AdRoll     Published Date: Oct 29, 2014
In this guide, we’ll help you set up the most successful retargeting campaigns during the critical holiday time of year.
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retargeting campaigns, consumer behavior, desktop retargeting, mobile retargeting, roi, consumer targeting
    
AdRoll
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