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Published By: Godfrey     Published Date: Oct 02, 2008
One of the most important questions a company can ask itself is “what is our differentiation?” The reason is simple: it’s how you define yourself in the minds of your customers and beat the competition. Beyond that, it’s what guides business strategy as you face decisions and choices on a daily basis. A company that knows who it is and how it adds value for customers and prospects has a solid foundation for making those decisions. One that has an unclear position or, worse yet, constantly shifts position, has a difficult path in a challenging market. That’s why branding discussions need to go well beyond graphics and touch on the values and identity that are at the core of any successful company.
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godfrey, b-to-b, business-to-business, web 2.0, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation, b-to-b brand, b-to-b brand positioning, brand positioning, brand affinity, brand advertising, brand communications, branding research, b-to-b marketer, b-to-b buying process, b-to-b branding program, integration
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
Godfrey’s Channel Strategy Audit is intended as a guide to assist you in providing the information we need to generate a distribution channel strategy analysis. This audit is organized into several parts, starting with a cursory survey of your business environment, and then concentrating on the key issues that can result in strengthening or reshaping your distribution channel strategy. Although our face-to-face meeting time may be limited, we hope this audit will allow you to provide more thoughtful and detailed information, so that our deliverable to you has significant value.
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godfrey, channel strategy audit, b2b marcom, channel communications, distribution network, channel marketing, marketing to distributors, distribution channel, sales and marketing distribution, channel distribution, b2b communications
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
With the constantly-changing media landscape and the growing demand for media communication via 2.0 channels, you need to reconsider both your news and the vendor partners on whom you rely to distribute it. It could mean the difference between a purposeful, engaging and long interactive life for even the "smallest" news item, and a costly yet low-impact news distribution program that saps valuable resources. This white paper tells you some key considerations to help guide your selection process.
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godfrey, white paper, b to b, business to business, 2.0, vendor, analytics, brand management, integrated marketing, wire distribution
    
Godfrey
Published By: ConcertTech     Published Date: Oct 10, 2008
Learn how to minimize project costs and time for your nationwide and global technology deployments.
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concerttech, technology rollout system, networks, global, networking, security, it management, knowledge management
    
ConcertTech
Published By: Network Automation     Published Date: Dec 02, 2008
The Globe Pequot Press has established an international reputation for publication of outstanding regional guides to a myriad of travel destinations in the U.S. and around the world, and is among the top three sources for travel books in the United States. Globe employs a full time staff in excess of 130 personnel who publish market, promote, and distribute a list of approximately 600 new books each year.
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network automation, data transmission, automate, networking, it management
    
Network Automation
Published By: Oracle Corp.     Published Date: Sep 10, 2012
This white paper offers 10 considerations to help guide the selection criteria for your next e- commerce platform-which should be the last e-commerce platform you ever need to buy.
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oracle, e-commerce, technical considerations, platforms, business technology
    
Oracle Corp.
Published By: Demand Metric     Published Date: Nov 06, 2008
Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.
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demand metric, lead generation
    
Demand Metric
Published By: Mimosa Systems     Published Date: Jan 16, 2009
Since the rise of archiving systems in business more than a decade ago, the technology has made great strides forward. Recently, stringent regulations and highly demanding litigation procedures have amplified the need for a strong archive system. Messaging systems such as Microsoft® Exchange Server 2007—Microsoft’s latest version of Exchange Server—have also seen their share of changes and improvements in archiving and compliance. This document is intended as a guide and a blueprint for organizations looking at deploying Microsoft Exchange Server 2007 and Mimosa™ NearPoint™ in their environment.
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mimosa systems, compliance, archiving systems, messaging systems, microsoft exchange server 2007, it management, storage
    
Mimosa Systems
Published By: MessageLabs     Published Date: Jun 03, 2009
Planning to implement an email archiving system? There are many issues to consider – legal risks, storage concerns and data security – it can seem a complex topic!Download this guide to help you make informed decisions about your archiving requirements
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email archiving, it manager, symantec, messagelabs, search, retrieval, communications, retention, messaging, mailbox, find emails, e-mail, data protection, archiving, archive, outlook, it management, knowledge management, data management
    
MessageLabs
Published By: MessageLabs     Published Date: Jun 03, 2009
Does your email and web Acceptable Usage Policy (AUP) need a refresh? Shoosmiths Solicitors and MessageLabs combine to provide you with some top tips to ensuring your policy is fit for purpose. Click here.
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aup, acceptable usage policy, message labs, shoosmiths solicitors, copyright, security provisions, guidance, email usage, etiquette, personal use, blogging, security, wireless
    
MessageLabs
Published By: MessageLabs     Published Date: Jul 02, 2009
Get to grips with hosted security: Hosted security? Managed security? Cloud security? SaaS? The latest hype, or the secret to hassle free IT Security? Understand how Hosted Security can save you time & money whilst delivering highly accurate threat protection. Download today!
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messagelabs, security, it management, email security, web security, email archive, continuity, ‘software as a service’, data centers
    
MessageLabs
Published By: Ecessa Corporation     Published Date: Mar 11, 2009
Download this white paper to learn how SMEs are able to achieve efficiencies and competitive advantages through the adoption of affordable, yet feature-rich WAN optimization technologies.
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adsl load balancing, vpn load balancing and redundancy, bandwidth aggregation, qos, bandwidth control, bandwidth management, multi-homing, bgp multihoming, broadband bonding, broadband failover, disaster recovery, business continuity, wan load balancing, wan failover, dsl failover, dsl load balancing, disaster recovery solutions, dual wan router, wan failover, isp failover
    
Ecessa Corporation
Published By: Intermec     Published Date: Sep 07, 2011
This is a guide to 2D bar code imaging technology, including an overview of capabilities and performance in traditional applications.
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intermec, 2d imagers, laser scanners, bar code, qr code, digital imagining, document processing
    
Intermec
Published By: Athena Security     Published Date: Jan 28, 2010
SIEM solutions detect real attacks from the thousands of events that are happening in the network. When an unexpected and potentially dangerous event is recognized, engineers take a quick (temporary) action to block the security leak, diagnose what really went wrong, determine what else is at risk, and decide on a fix.
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firewalls, security, sim, siem, network security, risk, firewall analytics, security incident, threat, firewall change, network configuration
    
Athena Security
Published By: Bazaarvoice     Published Date: Jun 14, 2010
Some of the world's best minds shared their predictions and insights on social commerce at the 2010 Social Commerce Summit in April. Here's your chance to reap their wisdom in this concise guide, "Social Commerce Trends Report: Key Takeaways from the 2010 Social Commerce Summit."
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bazaarvoice, social commerce, roi, trends, social media, consumers, branding, ecommerce
    
Bazaarvoice
Published By: MoreVisibility     Published Date: May 07, 2012
Many advertisers have created Google AdWords accounts and are running campaigns, but how many marketers have truly mastered this platform and are achieving anything close to maximum ROI from this channel? This White Paper will guide you through some of the most important features available to advertisers and explain why these should be factored into your AdWords campaigns.
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morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns
    
MoreVisibility
Published By: Symantec.cloud     Published Date: Feb 03, 2010
Email may be used as evidence for or against US and Canadian organizations in litigation. Learn how to preserve, protect, and produce legally compliant email.
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messagelabs, symantec hosted services, ediscovery compliance, email security, esi, electronically stored information
    
Symantec.cloud
Published By: Symantec.cloud     Published Date: Feb 03, 2010
Best-Practices Guidelines for Managing Workplace Email and Web Use to Minimize Risks and Maximize Compliance.
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messagelabs, symantec hosted services, workplace email, web acceptable usage policy, compliance, security, productivity
    
Symantec.cloud
Published By: Symantec.cloud     Published Date: Sep 01, 2010
Part 1 describes the threat landscape as seen by SMBs, and describes the security controls that belong in Stage 1.
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messagelabs us, it security, smb, risk management, protection, malware, anti-spam, anti-virus, back-ups, firewalls, user authentication
    
Symantec.cloud
Published By: Symantec.cloud     Published Date: Sep 01, 2010
This is the second part of a three-part white paper series. Part 2 describes how organizations can develop a security profile for themselves that will show them which of the Stage 1 controls they most need to build up and strengthen.
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messagelabs us, it security, smb, security profile, anti virus, anti spam, firewalls, vulnerability, encryption
    
Symantec.cloud
Published By: Jigsaw     Published Date: Nov 17, 2010
This white paper will discuss how business owners and salespeople can source the freshest business data and what to look for when choosing a business data provider.
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jigsaw, gen, demand generation, awareness, leads, support, sales, targetingb2b, b2b, leads, data leads
    
Jigsaw
Published By: Business.com     Published Date: Jan 16, 2013
This guide reveals exactly what a web designer does and gives you tips on how to choose the one that's right for you. Most importantly, you'll learn to save money -- up to $10,000 per year -- when it finally comes to start building your web site.
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web design, resource nation, cost savings, business, knowledge management, enterprise applications, business technology
    
Business.com
Published By: Focus     Published Date: Aug 04, 2011
Use this FREE guide to ensure your business gets the most out of a virtualization investment
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information technology, servers storage, virtualization, data center
    
Focus
Published By: Focus     Published Date: Jul 29, 2010
Cut through the confusion surrounding network technologies and implementation. Download our free SMB Networking Buyer's Guide today.
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3com, at&t, backup, belkin, buffalo, ca arcserve, charter, cisco, citrix, client security, comcast, cox, coyote point systems, d-link systems, dell, earthlink, enterasys, f5 networks, fluke networks, ibm
    
Focus
Published By: Focus     Published Date: Jan 11, 2011
Learn what server virtualization is, how to determine if it can help your business, and how to choose the best solution for your specific needs.
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hypervisor, information technology, server virtualization, servers storage, virtual machine manager, virtualization
    
Focus
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