This paper summarises the main observations extracted from the Interconnected Commerce: A Revolution in Value Creation whitepaper.

A lot has changed in the 10 years since Facebook first launched. No longer are social networking sites just a place where people can stay in touch with friends. Now, 30 percent of people use Facebook as their primary source of news. While Facebook is still the number one social network, Twitter, Google Plus, LinkedIn, Instagram, and Pinterest are all growing at steady rates and millions of users are accessing these sites from the palm of their hand with smartphones and other mobile devices. Download this whitepaper to learn how you can leverage social networking to quickly reach users and entire online communities to boost your business.

In the Top 5 Reasons Why Enterprises Are Going Google, Cloud Sherpas explores why leading organizations like these have prepared for the digital workplace of tomorrow by moving their email and collaboration platforms to Google Apps for Work, such as: Eliminating the need to manage hardware or software Embracing a mobile, BYOD culture Reducing IT costs and infrastructure

Android: With each new confectionary code name, Google’s mobile OS makes new strides to remain flexible while making a shell so hard hackers will crack their teeth biting in.

Android: With each new confectionary code name, Google’s mobile OS makes new strides to remain flexible while making a shell so hard hackers will crack their teeth biting in.

With each new confectionary code name, Google’s mobile OS makes new strides to remain flexible while making a shell so hard hackers will crack their teeth biting in.

Paid search marketing has come a long way from keyword searches. Thanks to advances in technology, brands are shifting from targeting keywords to targeting people at key moments. Additionally, Google recently made significant changes to its search engine results pages. Right-rail ads have vanished and Google Shopping ad units are displayed more prominently on mobile. Other innovative changes are also on the horizon. In this e-book, we identify six key areas of paid search advertising that are positioned to upend the marketing landscape and offer suggestions for how to take advantage of those trends.

Interconnected Commerce: A Revolution in Value Creation, commissioned by Equinix and produced by Aite Group, discusses the state of the global payments ecosystem and its evolution into a core component of commerce enablement.