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Published By: Aventri     Published Date: Aug 14, 2018
"Revenue focused executives have four metrics that determine their success or failure: number of opportunities, size of opportunities, win rate, and speed to revenue. All teams work together to make sure that they achieve these goals and that they have the processes in place to optimize around them. Event management software is one piece of the puzzle that is designed to generate revenue. Read this eBook to see how event management software helps to speed up the buying process and win more deals!"
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Aventri
Published By: Qualtrics     Published Date: Oct 04, 2018
Advertising is a high-risk game. Done well, ads break through the noise, spark conversations about your brand, drive demand, and boost sales. Done poorly, ads bury your messages, damage your brand image, fail to generate revenue, and waste budget on expensive campaigns that fail to deliver. With so much on the line, getting your ads right is crucial. How do you ensure success? Ad testing. As the name implies, ad testing is validating your ad with your target audience prior to launch. You can test individual portions of your ad, like messaging, headlines, visuals or calls to action, or even initial reactions to early ad concepts. Ad testing gives you the following benefits: • Predict the effect on purchase intent • Make informed go or no-go decisions on a specific ad launch • Understand how your brand is perceived • Get the highest ROI from your ad spend Ad testing is one of the best ways to protect your advertising budget and maximize the chances of landing the right messaging with you
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Qualtrics
Published By: The Mx Group     Published Date: Jul 12, 2017
As the number of tactics available to marketers has multiplied, it has become harder and harder for many to determine where they should focus their resources. Digital marketing, in particular, is becoming increasingly sophisticated and offers opportunities for highly targeted and effective campaigns. But as B2B marketers are designing integrated programs, many overlook a tactic that has successfully generated leads and closed sales for decades: telemarketing. Strategically deploying telemarketing to enhance engagement, nurture prospects and improve your data can make the difference between revenue that goes to your bottom line and revenue that goes out the door. This kind of direct, one-to-one communication has a natural connection with the B2B world, a field built around relationships and tightly targeted audiences.
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digital marketing, telemarketing, lead generation, sales, engagement
    
The Mx Group
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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marketing, data driven, metrics, revenue model, tracking campaign, channel success, b2b, return on investment
    
Marketo
Published By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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Marketo
Published By: iKnowtion     Published Date: Nov 09, 2011
Marketing executives seek ways to generate incremental revenue from marketing programs. A national retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.
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crm solutions, crm strategies, customer experience, customer engagement, incremental revenue, increasing profits, retail, customer insights, frameworks, profitability, marketing analytics, iknowtion, segmentation
    
iKnowtion
Published By: MuleSoft     Published Date: Oct 13, 2015
The retail world is being transformed by e-commerce, mobile devices, and more competition than ever before. Retailers are using numerous customer-facing and back-office mobile apps, SaaS applications, and legacy systems — all of which are generating more data than ever before about their customers, providing valuable intelligence to create greater customer lifetime value, brand loyalty, and cross-selling across brands and products. Learn how harnessing that data can help retailers cut costs, retain their customers and generate more revenue.
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retail success, cut costs, customer retention, revenue growth, enterprise applications
    
MuleSoft
Published By: BrightCove     Published Date: Nov 18, 2008
The online video boom presents an enormous opportunity to grow your audience and generate new advertising revenue. Discover proven methods and strategies to create an optimal user experience with online video, resulting in more unique visitors, increased time on site, and higher repeat visits – and ultimately resulting in more advertising opportunities and higher revenue.
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online video ads, brightcove, revenue for online video, ad format for online video, software development, enterprise applications
    
BrightCove
Published By: KnowledgeTree     Published Date: Aug 07, 2013
In this case study, learn how KnowledgeTree helped Software AG identify and use content with the highest ROI and generate millions in additional revenue.
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sales and marketing content, sales collateral, marketing collateral, increase roi, content quality
    
KnowledgeTree
    
Mindtree
Published By: DocuSign     Published Date: Mar 23, 2016
The insurance industry generates nearly $2 trillion a year in revenue- yet still runs on paper-based processes. Read the report and discover the top 10 reasons why Insurance Companies choose DocuSign for their Digital Transaction Management and eSignature solution. DocuSign is revolutionizing digital transaction management for all players in the insurance sector.
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DocuSign
Published By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing, business technology
    
Marketo
Published By: Neustar Registry     Published Date: Oct 17, 2011
The Internet is changing. Learn how applying for your own brand Top-Level Domain (TLD), such as .canon or .hitachi, can help improve natural search, build trust with your customers, and generate revenue through your agent channel.
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seo, tlds, brand, community, gtlds, roi, icann, internet regulation, brand protection, brand marketing, campaign management, cmo, domain names, search results, natural search, search engine, web traffic, company reputation, marketing, brand affinity
    
Neustar Registry
Published By: SocialChorus     Published Date: Jan 06, 2015
The numbers are in – your workforce is swiftly becoming a social workforce – whether you’re ready to support it or not. According to research from Weber Shandwick, 50% of employees are sharing about their brand on social media – most without training. But instead of stifling employees on social media, savvy organizations are embracing it and finding ways to engage their employees to advocate for their company online. According to National Business Research Institute, just a 12% increase in employee advocacy can generate a 2X increase in revenue growth. How can brands get started with training employee advocates? Download this ebook to learn proven strategies from leading brands on how to train over 100 employees in 30 days.
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employee advocacy, employee training, revenue growth, social workforce
    
SocialChorus
Published By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing
    
Marketo
Published By: AWS     Published Date: Jun 11, 2019
Common daily media broadcaster tasks such as ad verification are slow and costly. Done manually, they may also introduce inefficiencies that can interfere with transparency and payment accountability—and impact your bottom line. Meanwhile, recent and archived media lies idle when you could repurpose it to increase brand exposure and generate revenue. Learn how Veritone, Inc. used its aiWARE Operating System, building on Amazon Web Services (AWS), to help Westwood One, Inc., a large audio broadcasting network in the United States, develop Artificial Intelligence (AI) and Machine Learning (ML) solutions designed for ad verification and monetizing archived media. Download our webinar to learn how you can Automate ad verification and reporting tasks. Enhance archive content to make media searchable and reusable. Use AI and ML in the cloud for near real-time media intelligence. Start applying machine learning tools.
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AWS
Published By: Gleanster     Published Date: Nov 10, 2011
This Gleansight benchmark report is based on the experiences of 387 companies and includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape with descriptions, rankings and analysis of 39 solution providers. Social intelligence is being increasingly used today to describe the next rung on the evolutionary ladder of listening to and acting upon consumer conversation on the social web. That rung maps to a number of technology innovations. Chief among them are improved capabilities around analyzing and integrating all sources of voice-of-the-customer data to generate more actionable insights. Social intelligence also speaks to an emerging corporate mindset regarding the strategic importance of social data and the need to better capitalize upon it. This Gleansight benchmark report reveals how Top Performers are achieving success when it comes to the incessant quest to extract customer insights and take actions that ultimately translate into revenue growth, cost reduction, risk reduction and relationship enhancement.
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social intelligence, marketing, social media, gleanster
    
Gleanster
Published By: Iovation     Published Date: Sep 25, 2009
Online casinos generated $22.6 billion in global revenues in 2008, up from $17.6 in 2006. While the online gambling industry grows, so does organized fraud. Cyber criminals are working hard to uncover and sell people's personal information and share techniques on how to defraud online gambling sites. The online gambling industry stands to lose hundreds of millions of dollars annually to fraud exposure if effective anti-fraud strategies aren't put in place.
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cyber criminals, online gambling industry, legitimate players, fraudulent deposits, chargebacks, cheating, collusion and money laundering, buy, iovation reputationmanager, device fingerprinting, low false positives, pattern matching, fraud prevention strategies, device print, web device print, pattern matching and risk assessment, device id, device reputation authority
    
Iovation
Published By: Ifbyphone, Inc.     Published Date: Sep 24, 2013
Voice broadcasting is more than a simple recorded phone message; Download this white paper to learn how marketing and sales professionals are using intelligence voice broadcasting to cut costs, save time and generate leads and revenue.
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intelligent voice broadcasting, voice broadcasting, voice-based marketing automation
    
Ifbyphone, Inc.
Published By: IBM     Published Date: Apr 23, 2015
Banks face many challenges as they strive to return to pre-2008 profit margins including reduced interest rates, unstable financial markets, tighter regulations and lower performing assets. Fortunately, banks taking advantage of big data and analytics can generate new revenue streams. Watch this real-life example of how big data and analytics can improve the overall customer experience.
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ibm, big data, profit margins, regulations, analytics, customer experience, banking, bank, data management, business technology
    
IBM
Published By: IBM     Published Date: Jan 04, 2016
On the surface, a good mobile app may appear to satisfy customers and generate revenue. But separating the great apps from the good reveals significant, long-term differences in customer loyalty and spend.
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ibm, mobile, applications, development, mobile apps, roi, investment, software development, enterprise applications, business technology
    
IBM
Published By: SAS     Published Date: Apr 25, 2017
Today, data is constantly flowing in and out of organizations from electrical and mechanical sensors, RFID tags, smart meters, scanners, mobile devices, vehicles, live social media, machines and other objects. Did you know that a modern plane with more than 10,000 sensors just in the wings is expected to generate more than 7 terabytes a day? And Bain predicts that by 2020 annual revenues could exceed $470 billion for the internet of things (IoT) vendors selling hardware, software and comprehensive solutions. Analysts believe that all of this data will drive a new type of industrial revolution – one that’s driven by highly accurate, real-time analysis, alerts and actions. Increasingly, machines will automate decisions and simply notify humans with instructions. Consider the promise of the IoT, where any object can be connected to the internet and continuously send and receive data. Gartner says that by 2020, 21 billion IoT devices will be in use worldwide.
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SAS
Published By: Business Software     Published Date: Apr 04, 2013
With the advent of a new globally-based economy, process manufacturers face significant challenges. Rapidly shifting markets, more empowered buyers, increasing regulation, commodity volatility, and margin pressures, and the effects of a credit crunch bring a “new normal” of constant volatility, variability, and variety to today’s landscape. In order to survive, process manufacturers need to become far more flexible, risk aware, and responsive to generate healthy revenues and profits. But above all else, they need to understand the importance of finding the right software application to drive maximum return on their investment. Business-Software.com profiles the leading process manufacturing software vendors in this white paper, download it now!
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top 15 process, manufacturing, software vendors revealed, business-software.com, rapidly shifting markets, increasing regulation commodity
    
Business Software
Published By: TheMarketingScope     Published Date: Oct 28, 2015
Everything you need to know about marketing on LinkedIn, written both strategically, and instructionally. It’s your one-stop shop to the vast opportunities that await—increase awareness, influence perception, generate high quality leads, and ultimately drive revenue.
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linkedin, lead generation, brand awareness, marketing strategy, sales pipeline, prospecting, lead nurturing
    
TheMarketingScope
Published By: IBM     Published Date: Sep 10, 2013
This white paper will discuss how big data analytics, coupled with the right facilities and asset management software, can provide next-generation opportunities to improve facilities and asset management processes and reutnrs. It will examine how different organizations successfully use big data generated by their facilities and assets to help increase revenue, power operational efficiency, ensure service availability and mitigate risk. Most importantly, this white paper will reveal how your organization can leverage big data analytics to achieve similar benefits and transform the management of your organization's facilities and assets-and ultimately, your business.
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big data, smarter infrastructures, big data, ibm, power operational, leverage big data, analytics, harnessing the power of data, security, enterprise applications, data management
    
IBM
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