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Published By: Wayin     Published Date: Jun 08, 2015
The 2015 Waying Real-Time Marketing Report: Making Real-Time Moments Matter is a first-of-its-kind research study aiming to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by major brands. In surveying 200 marketing professionals, Director level and above, who are currently practicing real-time marketing at companies with $100 million in revenue or more, the study drives home the understanding that effective real-time marketing cannot consist of a string of sporadic actions. Instead it requires a carefully planned strategy with the resources to discover the right trends, audiences, and content and target them with meaningful marketing experiences at the time.
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contextual marketing, marketing strategy, brand monitoring, real-time marketing, social intelligence, social media marketing strategy, real-time marketing strategy, social media marketing, agile marketing
    
Wayin
Published By: Comcast Business     Published Date: Feb 09, 2018
This White Paper reviews the current state of enterprise WAN usage, key challenges businesses face today with their WAN, the impact of digital transformation initiatives on the WAN, and key benefits of using software-defined WAN (SD-WAN). The ideas presented in this White Paper draw on the findings of a March 2017 survey of more than 800 network management executives about WAN usage and attitudes. The survey was conducted by IDC and sponsored by Comcast Business.
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Comcast Business
Published By: iboss     Published Date: Jan 22, 2018
On behalf of iboss, Researchscape conducted an online survey of 104 U.S. IT executives at large enterprises to better understand attitudes and initiatives for addressing cybersecurity.
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iboss, remote access, byod, cybersecurity, mobile workforce, business technology
    
iboss
Published By: Oracle     Published Date: Mar 11, 2013
In this e-book Oracle's executives and customers explain how human capital management technology delivers real value to organizations.
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oracle, human resources, human campital management, business technology
    
Oracle
Published By: Oracle     Published Date: Mar 11, 2013
Today many executives have high expectations of their human resources leaders. This infographic states facts about the relationship between the C-suite and HR.
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human capital management, c-suite, human resources, oracle
    
Oracle
Published By: Blue Jeans Network     Published Date: Oct 17, 2013
Making the case for democratizing video conferencing
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video collaboration, pervasive video, video conferencing, mobility, cloud based video conferencing
    
Blue Jeans Network
Published By: Eloqua     Published Date: Apr 07, 2014
You know that marketing automation is the greatest thing since sliced bread. After all, what else can help your marketers?
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oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide, revenue performance management
    
Eloqua
Published By: Wheelhouse Technologies     Published Date: Mar 23, 2012
This white paper gets advice from phone system managers who were in the forefront of remedying phone system disasters. Topics like buying incompatible hardware, brands with bad customer service, or companies with bad SIP service are covered.
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phone system, wheelhouse, wheelhouse, technologies, yachts, fleets, workboats, marine, maintenance, spare parts, services, owners, operators, fleet managers, enterprise applications, telecom
    
Wheelhouse Technologies
Published By: Cision     Published Date: May 02, 2016
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent. Do you have the right numbers, if any, to prove that social is driving business results? Most donít. According to the latest CMO Survey by Duke University: - A mere 15 percent of marketers have proven socialís impact quantitatively - 58 percent of CMOs feel increasing pressure to prove the value of marketing - Only 2.3 percent of marketing budgets is dedicated to ROI measurement ďIf marketers are unable to map social media back to business objectives, board members and C-suite executives wonít take their efforts seriously,Ē says Michelle Vangel, Cisionís vice president of insight solutions. But how can you showcase socialís bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cisionís, to help your brand make decisions based on data, not blind guesses.
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cision, social media, social roi, marketing, social impact
    
Cision
Published By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if itís not just the latest black hole for marketing dollars. A marketerís best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, weíll cover five best practices to help you do just that.
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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
    
Act-On
Published By: TigerText     Published Date: Feb 21, 2017
11 must-ask questions when evaluating clinical communication solutions. Download now!
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TigerText
Published By: Workday Netherlands     Published Date: Aug 07, 2018
Maar executives schrikken er vaak voor terug om informatie buiten de onderneming te verplaatsen. Zij geloven - ten onrechte - dat hun IT-personeel het beste in staat is om gevoelige informatie te beveiligen. Voor een succesvolle toekomst moeten CIOís hun traditionele visie op beveiliging (on-premise is het beste) laten varen, en het beheer van hun belangrijkste applicaties overdragen aan een cloudprovider.
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cloud oplossingen, data oplossingen
    
Workday Netherlands
Published By: Workday Netherlands     Published Date: Aug 07, 2018
Maar executives schrikken er vaak voor terug om informatie buiten de onderneming te verplaatsen. Zij geloven - ten onrechte - dat hun IT-personeel het beste in staat is om gevoelige informatie te beveiligen. Voor een succesvolle toekomst moeten CIOís hun traditionele visie op beveiliging (on-premise is het beste) laten varen, en het beheer van hun belangrijkste applicaties overdragen aan een cloudprovider.
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cloud oplossingen, data oplossingen
    
Workday Netherlands
Published By: Informatica     Published Date: Jul 07, 2011
Build your business case for MDM with an illustrated, step-by-step approach that shows executives and managers how MDM generates a single, reliable data set to empower customer- and partner- facing teams to improve sales, customer service and channel operations.
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informatica, master data management, mdm, data set, competitive advantage, channel coverage, customer view, bad data, sales performance
    
Informatica
Published By: BrightWave Marketing     Published Date: Mar 13, 2008
BrightWave Marketing designed and executed a remarketing email campaign to help CoreNet Global, the world’s leading professional association for corporate real estate and workplace executives, promote its Annual Summit. Read this case study to find out about the changes made and their results.
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brightwave, email marketing, event marketing, conference, conferences, registrations, register, registration
    
BrightWave Marketing
Published By: Cymfony     Published Date: Sep 13, 2007
The pharmaceutical industry is very interested in using social media to promote products, services and issues important to it. However, many drug firm executives are uncertain about how to tackle the legal and regulatory issues associated with social media communications.
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health, healthcare, pharmaceuticals, pharmaceutical, social media, fda, compliance, cymfony
    
Cymfony
Published By: Applix     Published Date: Mar 13, 2007
Many executives are concerned about trends such as high demand for resources and the acceleration of business. They also question whether their traditional planning, budgeting, and forecasting tools will allow them to be successful...or even survive. This white paper reviews common traditional budgeting problems and provides answers for your organization.
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business management, enterprise resource planning, erp, budgeting, budget, cost management, it management, management, applix
    
Applix
Published By: IBM     Published Date: Feb 08, 2008
Marketing executives, face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult  This report provides a blueprint of what best-in-class CMO's (Chief Marketing Officers) do differently to improve marketing effectiveness through marketing automation.
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marketing roi, customer satisfaction, return on marketing investment (romi), chief marketing officer or cmo, customer centricity, customer behavior, multi-channel marketing, marketing strategy, marketing analytics, ibm
    
IBM
Published By: IBM     Published Date: May 29, 2008
The lack of trusted information - information that is accurate, timely and relevant - is on the minds of CEOs and senior executives around the world. The cost and complexity of managing increasing volumes of data and content, combined with the need to provide trusted information to every user for every transaction, is driving CIOs to rethink their approach to information delivery.
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information management, data management, best practices, ibm, ibm li, li campaign, leveraging information
    
IBM
Published By: IBM     Published Date: Jun 19, 2008
Energy consumption can add up to 40% of a typical data center's annual budget. Discover how IBM is finding new ways to reduce server-room energy needs and heat output without compromising reliability and availability with technologies such as X-Architecture, BladeCenter Servers and virtualization. IBM executives outline IBM's industry-leading energy-innovation solutions that can help your business save costs and prepare for the future in these short video presentations.
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ibm, green, environment, environmental, energy, energy efficient, cost savings, express seller
    
IBM
Published By: IBM     Published Date: Mar 17, 2009
CPDA’s Product Lifecycle Management (PLM) research programs target the critical decisions in Product Lifecycle Management challenging Design, Engineering, Manufacturing, and Information Technology managers and executives. CPDA’s PLM collaborative research programs provide indepth analysis of strategies, products, issues, processes, technologies, trends, case studies, and surveys for assessing technology, business goals and objectives, and implementation road maps.
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ibm, telelogic, addressing future automotive needs, model-driven systems, product value management, plm, computer-aided design, cad, design/simulation council, product value management, software level modeling, model-driven systems, automotive trends, sysml, csrs, mechatronics, enterprise applications
    
IBM
Published By: netVigilance     Published Date: Aug 21, 2009
Managing network vulnerabilities will be the biggest challenge for C-Level executives in the coming years. Intrusions are more frequent and more malicious, so the security of corporate networks, and therefore the security of the entire corporation are dependent on the ability to quickly identify, prioritize and remediate vulnerabilities in the network.
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cost control, it spending, network security, budget, ids, intrusion prevention, vulnerability management, net vigilance, netvigilance
    
netVigilance
Published By: netVigilance     Published Date: Aug 21, 2009
Today's Corporate Executives are faced with an array of Data Security legislation which mandates that they be personally accountable for the protection of customer account information. Crippling penalties present a modern day 'sword of Damocles' hanging above the desks of CTOs, CIOs, CFOs and CEOs.
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data security, data protection, privacy, compliance, hipaa, customer data, database security, regulatory compliance, net vigilance, netvigilance
    
netVigilance
Published By: Preventsys     Published Date: Aug 21, 2009
This paper is a synopsis of the presentations given at the Preventsys "CISO Breakfast Series," a succession of seminars given across North America in January and February 2005. The speakers for each breakfast consisted of security professionals and executives who provided their views on how to more effectively align information security with business initiatives.
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network security, intrusion prevention, security management, business management, information management, data security, preventsys, security
    
Preventsys
Published By: PTC     Published Date: Aug 21, 2009
This paper is designed to help CEOs, CFOs, and senior Engineering executives understand how and where to leverage the growing phenomenon known as Global Product Development as a means to gain a dramatic increase in productivity within their product development operation.
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product lifecycle, product lifecycle management, plm, product development, productivity, ptc
    
PTC
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