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Published By: Relevance     Published Date: Mar 03, 2016
This guide was written to help enterprise marketing executives understand what it takes to implement a sustainable SEO strategy amidst an ever-changing search landscape – and how to pick the right partner to lead them to success.
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relevance, buyer's guide, seo, marketing, strategy
    
Relevance
Published By: Cisco     Published Date: Jun 21, 2016
Join us as senior executives from Cisco, Rockwell Automation, Steelcase, and Harley Davidson explore:
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Cisco
Published By: SAS     Published Date: Jan 17, 2018
Executives, managers and information workers have all come to respect the role that data management plays in the success of their organizations. But organizations don’t always do a good job of communicating and encouraging better ways of managing information. In this e-book you will find easy to digest resources on the value and importance of data preparation, data governance, data integration, data quality, data federation, streaming data, and master data management.
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SAS
Published By: SAS     Published Date: Jan 17, 2018
Delivering exceptional customer experiences has become a key differentiator for top organizations today. Now you can see where your peers and competitors stand in the new Forbes Insights report Data Elevates the Customer Experience. This report is a comprehensive follow-up to an October 2015 preliminary pulse survey conducted among 105 executives of large global organizations. It identifies three categories of organizations – leaders, explorers and laggards – and measures the progress they have made with the data-driven customer experience based on three key pillars: organization (people), openness (data) and orchestration (processes). Read the results, find out where you stand and glean some new ideas from your peers about how to elevate the customer experience.
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SAS
Published By: SAS     Published Date: Jan 17, 2018
Compliance doesn’t have to be a scary word – even when facing the multifaceted challenges of meeting the European Union’s May 2018 deadline for its General Data Protection Regulation (GDPR). SAS conducted a global GDPR survey among 340 business executives from multiple industries. Based on the results of that survey, this e-book delves into the biggest opportunities and challenges organizations face on the road to GDPR compliance. Read this e-book to learn: How to get started on the best path to compliance, based on advice from industry experts. How to turn this compliance challenge into a competitive advantage. How your peers are preparing across a variety of industries. An end-to-end approach that can help guide your journey to GDPR compliance.
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SAS
Published By: Aria Systems     Published Date: Jun 15, 2016
"Differentiate your organization through customer engagement Improving customer experiences has replaced operational efficiency gains as the top objective in customer care executives’ agendas. This Aberdeen report details how “best-in-class” firms are achieving greater customer retention and annual growth as a result. Discover more in the report now >"
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Aria Systems
Published By: LogMeIn     Published Date: Mar 19, 2015
Remote support technology, including remote control, desktop sharing, and web collaboration, is one of the most popular platforms used across TSIA service disciplines. Today’s remote support solutions offer much more than just remote control for PCs, their functional footprint is expanding to include support for more devices and richer analytics for trend analysis and supervisor dashboards. Remote support solutions are typically well regarded by users, consistently delivering one of the highest average satisfaction scores in TSIA’s annual Global Technology Survey. Service executives should acquaint themselves with the new features and capabilities being introduced by leading remote support platforms and find ways to leverage the capabilities beyond technical support. Field services, education services, professional services, and managed services are all increasing adoption of these tools to boost productivity and avoid on-site visits. Download this white paper to learn more.
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remote support, remote technology, customer support, productivity, remote technology
    
LogMeIn
Published By: SAP     Published Date: May 03, 2016
To support IT-enabled business processes, line-of-business (LOB) and IT executives are teaming to assess applications and IT workloads and shifting the right workloads to more agile cloud-enabled platforms.
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sap, agile, business technology, business processes, platforms, integrated, enterprise applications, data management
    
SAP
Published By: Hewlett Packard Enterprise     Published Date: Mar 31, 2016
MIT Technology Review Survey: Executive Summary Are you prepared for the next breach? Only 6% of leaders say yes. Information security—or, the lack of it—is firmly on the radar for business and IT leaders in organizations of all sizes and in every sector. Many fear that their companies are ill-prepared to prevent, detect, and effectively respond to various types of cyberattacks, and a shortage of in-house security expertise remains of widespread concern. Those are among the initial findings of the Cybersecurity Challenges, Risks, Trends, and Impacts Survey, conducted by MIT Technology Review of approx. 225 business and IT executives, in partnership with Hewlett Packard Enterprise Security Services and FireEye Inc.
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Hewlett Packard  Enterprise
Published By: Rosetta Stone     Published Date: Jan 23, 2018
With global opportunities on the rise,. having a multilingual workforce has become a critical market success factor. Language proficiency and awareness of a market's culture, local customs, and business traditions conveys respect for customers and colleagues, which leads to greater trust and improved business results. Businesses are providing language-learning resources that prepare employees to engage in these markets. Forbes Insights and Rosetta Stone surveyed 200+ executives globally to understand the impact of language training on companies and employees. Read this guide to learn the key themes and data from the report.
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Rosetta Stone
Published By: Rosetta Stone     Published Date: Jan 23, 2018
There's a need for better language learning, and a strong case for it. 87% of business executives say their business relies on more than one critical languages. Those that invest in learning outperform the market by more than 45%. Learn how improvements in your language programs provide tangible business returns.
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Rosetta Stone
Published By: Adobe     Published Date: Mar 26, 2018
If you’re wondering whether you should really prioritize email in your marketing—especially when new channels continually emerge—consider this: 91 percent of marketing executives agree that email is their most effective channel.1 Clearly, email isn’t just here to stay, it’s the mainstay. And with the ability to personalize and contextualize messages, upgrade mobile campaigns, and better understand customer needs, email marketing has evolved into a stronger and smarter version of its former self.
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on i
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Adobe
Published By: OC Tanner     Published Date: Dec 08, 2017
Workplace culture is trending everywhere. In 2014, culture was declared the most popular word of the year by Merriam Webster. In 2015, Deloitte research listed culture as a top-three business challenge for leaders. In 2016, 80 percent of executives rated employee experience as an important issue they need to tackle.
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OC Tanner
Published By: Tricentis     Published Date: Jan 08, 2018
In this guide you'll learn how to select and integrate the right test management solution for your team: • Why test management software? • How to buy: some general considerations • The 5 must-have features • Tips for evaluating & integrating your new solution • Where to get additional help BUT IT’S NOT ENOUGH. That’s because trends like agility, mobile and cloud computing have QA teams bursting at the seams. As a software development leader, you are under the gun to deliver higher-quality software at an accelerating cadence – and still find time to provide solid evidence of testing at any given moment. Test case management systems are – and have been – a clear value driver in development organizations. But many of these systems do not support today’s unique testing requirements. Potential cost of software defects to U.S. economy: $60B per year 35% of senior IT executives can’t deliver the quality they need to within their allocated budget
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Tricentis
Published By: Dell EMC & Intel     Published Date: Aug 03, 2018
Digital transformation has become a business imperative as most aspects of economic engagement have become digital. Around the globe, businesses and government agencies are re-engineering their technology infrastructures to keep pace with customer demands, spur innovation and stay competitive in an ever-evolving digital economy. A recent PwC survey noted that 45 percent of business and IT executives across 51 countries identified growing revenue via digital transformation as a top priority1. Success in this fast-paced digital landscape requires businesses to transform their IT infrastructures to achieve new levels of flexibility and responsiveness. At the same time, business leaders must find a balance between funding core aspects of the business while investing in new business and technology innovations needed to compete in today’s dynamic environment. Hyper-Converged Infrastructure (HCI) systems bundle multiple technology components together into single systems, enabling IT departmen
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Dell EMC & Intel
Published By: Workday Spain     Published Date: Sep 19, 2018
In this Argyle Executive Forum webinar replay, leading HR executives across industries provide expert insight and recommendations for building an analytics strategy and putting a data foundation in place.
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Workday Spain
Published By: Oracle     Published Date: May 08, 2019
Oracle DBAs Share Insights about the Future of Cloud, Security, Artificial Intelligence, and Autonomous Computing. This year, in addition to canvasing analysts, pundits, and executives for their strategic insights, Oracle is interested in the tactical views, predictions, and opinions of master DBAs, database product experts, and Oracle ACE Directors. We gathered insights about database management, security, artificial intelligence, autonomous computing, and many other topics and cover how future trends will impact DBA careers during 2019, and beyond. The Intelligent Enterprise Era. Download predictions.
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Oracle
Published By: Aventri     Published Date: Apr 29, 2019
"Revenue focused executives have four metrics that determine their success or failure: number of opportunities, size of opportunities, win rate, and speed to revenue. All teams work together to make sure that they achieve these goals and that they have the processes in place to optimize around them. Event management software is one piece of the puzzle that is designed to generate revenue. Read this eBook to see how event management software helps to speed up the buying process and win more deals!"
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Aventri
Published By: CA Technologies     Published Date: Oct 22, 2014
A buyer's guide for executives.
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it service management solutions, itsm
    
CA Technologies
Published By: CA Technologies     Published Date: Oct 22, 2014
A buyer's guide for executives.
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it service management solutions, itsm
    
CA Technologies
Published By: CA Technologies     Published Date: Oct 22, 2014
A buyer's guide for executives.
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it service management solutions, itsm
    
CA Technologies
Published By: CA Technologies     Published Date: Oct 22, 2014
A buyer's guide for executives.
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it service management solutions, itsm
    
CA Technologies
Published By: Acxiom Corporation     Published Date: Mar 12, 2014
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
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acxiom, forrester, data, marketing, marketing campaigns, cross channel, customer data, market research, targeting, data analytics, life cycle management
    
Acxiom Corporation
Published By: Websense     Published Date: Jan 25, 2013
“Is this email a phish or is it legitimate?” That’s the question that employees — and executives in particular - read this white paper to learn guidance on how to recognize advanced threats and protect yourself from them.
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phishing, targeted attacks, websense, security, scams, defence, key topics, security guidance, data management, business technology, data center
    
Websense
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