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Published By: Alterian Inc     Published Date: May 04, 2010
The future of email is integration with the rest of the marketing engine to increase the relevancy of your message and heighten the engagement with your customers.
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alterian, integrated email marketing
    
Alterian Inc
Published By: Marketo     Published Date: Jul 25, 2016
Download this ebook to learn more about the fundamentals of digital marketing and how you can be successful in today's modern, complex business landscape: - What is digital marketing and why is it important - How to apply digital elements to engagement marketing - How to implement a pay-per-click (PPC) strategy - Why retargeting is a powerful approach - Why digital marketing and SEO go hand-in-hand - What the future of digital marketing looks like
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marketo, marketing, engagement marketing, digital marketing, pay-per-click, seo, retargeting
    
Marketo
Published By: Marketo     Published Date: Oct 17, 2016
A great email helps you engage your customer and deliver your message, which can make a difference between a click-through and a direct route to your website or losing a customer’s interest and being sent to the spam folder. As consumers become increasingly savvy about all types of communications—from mobile to social to email—email, for example think about Gmail’s tabbed inbox where users can filter and organize their inboxes. It is becoming even more difficult to stay front and center. Download now to learn more!
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email marketing, email blasts. electronic marketing
    
Marketo
Published By: Marketo     Published Date: Oct 17, 2016
Let’s dig into the concept of digital marketing and how to be successful in today’s modern, complex business landscape. Download now!
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digital marketing, mobile marketing, mobile applications, online advertising
    
Marketo
Published By: Powered Inc.     Published Date: Mar 26, 2009
Read this report to learn how to harness the power of managed online communities to increase ROI and build relationships with your customers. Unlike other marketing programs, online communities allow businesses to engage with customers through a combination of expert content and online community interactions. Throughout the Customer Lifecycle - from Awareness to Advocacy – clients achieve measureable results with real-time data and insights.
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powered, social marketing, roi, benchmarking, customer satisfaction, brand affinity, brand loyalty, customer lifecycle
    
Powered Inc.
Published By: Business.com     Published Date: Nov 06, 2009
Benchmark your business social media initiatives with this free whitepaper summarizing insights from nearly 3,000 North American businesses - the largest study of business social media use conducted to date. Discover valuable insights into company social media initiatives designed to drive web site traffic, engage customers and build brands.
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business.com, social media
    
Business.com
Published By: TRUSTe     Published Date: Jul 24, 2009
Whether registering for downloads or e-newsletters, re-ordering or renewing, or telling their friends, customers who feel more confident to click, learn, and shop online, spend more. See how Truste privacy products and programs have helped businesses of all sizes increase conversions, order value, and customer engagement throughout the customer lifecycle.
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truste, cheapflights, email privacy, opt-in, newsletter, bounce rates, privacy policy, truste
    
TRUSTe
Published By: Quantcast     Published Date: May 09, 2014
Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
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quantcast, twitter, tweeting, social media, real time advertiser, branding, customer engagement, reach
    
Quantcast
Published By: Cisco     Published Date: May 11, 2015
Attract top talent and keep them engaged with easier collaboration.
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recruiting, engagement, workplace
    
Cisco
Published By: NAVEX Global     Published Date: Dec 22, 2017
An effective third-party risk management programme is in your best interest. Not only can you more confidently engage with a growing network of vendors, suppliers, resellers and distributors; but when done effectively, you can have a positive impact on the effectiveness and efficiency of your broad ethics and compliance programme. NAVEX Global research has shown that organisations pursue strong ethics and compliance programmes for myriad reasons, but at the top is a desire to cultivate and maintain a culture of ethics and respect. A strong third-party risk management solution helps organisations realise that objective through engaging with third parties that abide by codes of conduct, that are transparent and communicative and that you can be proud to do business with.
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third party risk management, third party risk, managing third parties, risk management, anti-bribery programme, compliance programme
    
NAVEX Global
Published By: AdRoll     Published Date: Jan 21, 2015
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
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adroll, attribution, attribution modeling, multi touch marketing, strategy, marketing strategy, data analytics, marketing campaign performance
    
AdRoll
Published By: SocialFlow     Published Date: Oct 30, 2014
Research shows that Data-Driven Social Media publishing delivers a 91% increase in reach and a 26% increase in engagement. This report is based on 1.6 M posts on Facebook, Twitter and Google Plus, and proves that how you distribute your social posts is more important to improving your engagement than what you’re posting.
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social media, social media management, social performance, social best practices, social publishing, social media results, earned media, facebook results
    
SocialFlow
Published By: SocialFlow     Published Date: Jan 08, 2015
This webinar will break down the findings from SocialFlow’s recent study, “Data Drives Social Performance: The Benchmark Study on Organic Publishing to Social Networks” that spans 1.6 million posts that generated 1.5 billion engagements.
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social content publishing, social networks, social media content distribution, customer engagement
    
SocialFlow
Published By: Meltwater     Published Date: Oct 14, 2015
What can you do to make sure your content gets noticed? While many companies are spending an inordinate amount of time and money crafting and promoting content for prospects and customers, 60% to 70% of this B2B content goes unused. It’s time to explore the nuances of customer motivation and decision-making and find those moments when we can inspire and engage our customers. Download our e-book on mapping content to complex and unpredictable customer journeys, by Douglas Karr, founder of the Marketing Technology Blog.
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meltware, content roi, b2b, customer motivation, knowledge management, data management
    
Meltwater
Published By: IBM     Published Date: May 18, 2015
To stay relevant and competitive in business today, companies must respond and interact with their customers in ways that were simply inconceivable a decade ago. Mobile, social and cloud are enabling businesses to better engage with customers, but these technologies put new pressures on businesses.
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cloud applications, mobility, application integration, customer feedback, software defined environments, automate manual process, improving productivity, collaboration
    
IBM
Published By: Cision     Published Date: Sep 10, 2015
Why Social Media In Retail?
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social engagement, social media analytics, social media integration, social media listening
    
Cision
Published By: Cision     Published Date: Sep 10, 2015
Highlighting social media’s impact and ROI across industries.
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social engagement, social media analytics, social media integration, social media listening
    
Cision
Published By: Cision     Published Date: Sep 10, 2015
Good customer service on social media can make the difference between an angry churn or a satisfied consumer. Have you implemented social customer service into your business?
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social engagement, social media analytics, social media integration, social media listening
    
Cision
Published By: Cision     Published Date: May 02, 2016
The state of the media in 2015 was social, mobile and multiplatform. But as the way journalists engage with their audiences continues to evolve in the face of technological disruption, the most productive relationships between the media and communication professionals remain founded on the fundamentals which have always underpinned public relations best practices. Informed by a survey of 346 journalists, bloggers and influencers and supplemented with insights from Cision’s Media Research Team, Cision’s State of the Media 2016 Report takes a look back at the trends that shaped 2015 and anticipates the next public relations challenges.
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cision, public relations, media, social, mobile, multiplatform
    
Cision
Published By: Cision     Published Date: Aug 23, 2016
Social media has transformed the way we share and consume the news. But are your target journalists embracing it?
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social engagement, social media analytics, social media integration, social media listening
    
Cision
Published By: LiveHive     Published Date: Feb 16, 2016
According to a recent study by Aberdeen Group, organizations that utilize sales enablement platforms have a 36% higher lead conversion rate.
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livehive, sales process, productivity, sales platform, best practices
    
LiveHive
Published By: LiveHive     Published Date: May 26, 2016
Using a multi-touchpoint strategy with automated email and call scheduling, sales organizations can quickly reach more prospects to maximize outreach efforts and improve connection rates. Download LiveHive's latest eBook to learn the five essential elements needed to implement and manage an effective multi-touchpoint sales strategy.
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sales strategy, b2b sales, sales tools, multi-touch strategy, multi-touchpoint strategy, sales acceleration, email personalization, automated emails
    
LiveHive
Published By: LiveHive     Published Date: May 26, 2016
Sales teams are continually investing in more and more tools to sell to today's buyer. In response, the sales stack has expanded to address multiple types of sales problems; however, the inability to easily manage and integrate across multiple solutions has become burdensome. Learn more about the money pit of B2B sales and how to turn it into a money maker.
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sales tools, sales strategy, b2b sales, unified platform, sales roi, sales analytics, sales tool integration, sales investments
    
LiveHive
Published By: Boomtrain     Published Date: Mar 29, 2016
Learn how to send exceptionally relevant emails and boost engagement with the most powerful technology for email marketers.
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machine learning for marketers, marketing automation, email marketing, content analytics, content personalization, email personalization, dynamic email content, predictive content
    
Boomtrain
Published By: Boomtrain     Published Date: Mar 29, 2016
Learn how to get more value out of your traffic by turning nameless visitors into loyal, engaged subscribers.
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audience development, user engagement, audience engagement, audience retention, user retention, content personalization, email personalization, web personalization
    
Boomtrain
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