digital experience

Results 351 - 375 of 677Sort Results By: Published Date | Title | Company Name
Published By: Resonate     Published Date: Jan 24, 2018
Brands have never been so fragile. The way we find, consume, and share information has changed dramatically in the past 10 years. Traditional customers have been replaced by a more demanding, less loyal breed of customer, and the explosion of channels makes attracting and retaining this new consumer even harder. Digitally savvy buyers are more likely to base their purchasing decisions on relevant customer experiences than on a logo. Even as these device-hopping consumers’ behaviors and preferences change at a dizzying pace, there's still an expectation for a consistent, meaningful experience — but if it's not optimal their perception of value drops and they disengage. So how can brands serve and delight smart customers across different channels and devices? Marketers must move beyond insights based on consumer demographics, transactional behavior, browsing habits, and intent.
Tags : 
customer strategy, marketing strategy, consumer intelligence software
    
Resonate
Published By: Resonate     Published Date: Jan 24, 2018
B2C marketers need CMOs and top Customer Insights leadership to guide their teams in driving customer-obsessed strategies. While most think they are, given regular interaction with customers, in reality, most marketing leaders still prioritize internal rubrics over solving actual customer problems. In this Resonate Webinar, featuring guest, Shar VanBoskirk, VP, Principal Analyst at Forrester Research, you’ll learn how to transform your marketing team into creators of post-digital brand experiences and leaders of enterprise-wide customer obsession. Key takeaways will include: - Why Marketing today is failing - How emphasis on customer understanding, brand strategy, and brand experience will turn Marketing into the leader in customer strategies for the entire firm - What Marketing Leadership must do in order to enact, and maintain this shift
Tags : 
customer strategy, marketing strategy, consumer intelligence software
    
Resonate
Published By: LogMeIn     Published Date: Feb 27, 2018
Exceptional customer service is a competitive differentiator. Providing consistent service that is tailored to the individual across a variety of digital channels can help organizations deliver personalized experiences that exceed the expectations of today’s digital savvy consumers. Yet, many organizations fail to deliver real-time relevance in their service experiences because critical customer data is siloed in different systems (CRM, ticketing, etc.) across the enterprise, making it difficult to understand the full customer journey and their needs at that point in time. We partnered with IDG Research to survey top-performing customer service organizations to determine the challenges they face, and, more importantly, their plans for driving better outcomes. One thing is clear: taking a strategic approach to future investments can help organizations meet their customer service objectives and deliver on customer expectations.
Tags : 
digital, engagement, customer, service, research, organizations
    
LogMeIn
Published By: Google Apigee     Published Date: Feb 15, 2019
This is the age of API-driven businesses and enterprises need to create great developer experiences to build an ecosystem for their APIs. Many enterprises now view developers as one of the most essential actors in their value chains—the people who translate digital assets into digital experiences that move the business needle. Google Cloud’s new eBook, Creating World-Class Developer Experiences, takes a deeper look at creating world-class developer experiences. Learn about best practices for engaging developers and how to launch a developer portal that speeds adoption or your API products.. Explore how to delight developers and grow API programs with field-tested best practices, real-world use cases and a checklist to help your team get started. What's Inside? ? Field-tested best practices to delight developers and grow API programs ? Real-world use case: AccuWeather ? Developer experience checklist CTA: Download eBook
Tags : 
    
Google Apigee
Published By: Google Apigee     Published Date: Mar 12, 2019
APIs have become the de facto standard for building and connecting modern applications, so any degradation in API performance can have an adverse impact on customer experience, brand value and revenue. Google Cloud’s new eBook, Optimizing API Programs with Monitoring and Analytics, takes a detailed look at the benefits of using API monitoring and analytics technology to optimize your API programs and digital strategies. Explore how to deliver a seamless and connected experience for customers, partners, and employees. What's inside? -Field-tested best practices -Real-world use cases -An API monitoring and analytics checklist
Tags : 
    
Google Apigee
Published By: Qualtrics     Published Date: Oct 02, 2018
Customer journey mapping is a major component of any customer experience program. Of course, a key part of mapping the customer experience includes identifying key moments of truth or moments of consumer brand interaction that shape brand perception and loyalty. In the digital age, many key moments of truth for your customers are happening online. This means that more and more of your consumers, brand perceptions and attitudes will be based on purely digital interactions (in-app, website, wearable tech, etc.). This has made understanding your customers’ digital interactions an essential part of any customer experience program. “It has been said that VOC programs without a web presence engage only 2% to 10% of those who interact with their website” (marketing sherpa). As we move into the future, this trend will continue. We know that mobile is an inherent part of today’s digital experience. Global mobile and tablet internet usage just exceeded desktop use for the first time (GS StatCoun
Tags : 
    
Qualtrics
Published By: TIBCO Software     Published Date: Feb 26, 2019
Digital Transformation of America's largest family controlled financial services institution with a history dating back to three generations. Learn how the role of data changed at the bank during a continued evolution of customer experience. First Citizens Bank has been using TIBCO's integration and advanced analytics technology to provide a seamless, consistent, customer self-service experience, to tackle fraud, or to provide more accurate and proactive financial services.
Tags : 
financial services, digital transformation, banking, fraud
    
TIBCO Software
Published By: Avaya     Published Date: Mar 15, 2019
Organizations around the globe are finding measurable success with their DCX initiatives, which has become a competitive differentiator, redefining loyalty by how well an organization engages, serves, and responds to customers and prospects. A recent global study by Nemertes Research shows that the metrics for DCX are so compelling, as business and IT leaders you must align on strategic goals and objectives you need to meet, and then move swiftly to launch your own DCX initiatives.
Tags : 
    
Avaya
Published By: Avaya     Published Date: Mar 15, 2019
Organizations around the globe are finding measurable success with their DCX initiatives, which has become a competitive differentiator, redefining loyalty by how well an organization engages, serves, and responds to customers and prospects. A recent global study by Nemertes Research shows that the metrics for DCX are so compelling, as business and IT leaders you must align on strategic goals and objectives you need to meet, and then move swiftly to launch your own DCX initiatives.
Tags : 
    
Avaya
Published By: Citrix     Published Date: Oct 20, 2016
This whitepaper explores how retailers must consider a number of important technological trends when developing strategies to support an exceptional customer and employee experience.
Tags : 
customer experience, customer relationship, customer service, strategies for digital retail, digital experience, cloud computing, citrix
    
Citrix
Published By: Nanorep     Published Date: Jan 25, 2016
This white paper reveals how a fluid, smooth customer experience generates positive feelings and return business.
Tags : 
customer experience, build a customer experience strategy, customer satisfaction, customer support, digital channels, online customer support, customer experience management
    
Nanorep
Published By: Nanorep     Published Date: Jan 25, 2016
This whitepaper illustrates how nanoRep’s precise interaction of technology and the human touch illuminates your customer's journey with your brand, allowing you to give them the convenience and personal connection they crave.
Tags : 
customer experience, customer satisfaction, customer support, digital channels, online customer support, customer experience management, personalized content strategy, content strategy, nanorep solutions, nanorep technology solutions
    
Nanorep
Published By: Dynatrace     Published Date: May 21, 2019
Dynatrace™ is a full stack solution that covers application performance management, digital experience management, infrastructure monitoring and AIOps. Dynatrace commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Dynatrace™. This study provides readers with a framework to evaluate the potential financial impact of Dynatrace™ on their organizations and how it can affect business operations and users of all types when moving from prior-generation application performance management (APM) toolsets.
Tags : 
    
Dynatrace
Published By: Dynatrace     Published Date: May 21, 2019
The Internet of Things (IoT) is exploding across every industry, everywhere, starting a new chapter in digital transformation. As new use-cases for IoT continue to emerge, the digital experiences they enable will become increasingly critical to business success, connecting all aspects of human society. Based on a global survey of 800 CIOs, this report examines the challenges organizations face as they begin to explore and deploy Internet of Things (IoT) use-cases and web-scale applications.
Tags : 
    
Dynatrace
Published By: KPMG     Published Date: Jun 06, 2019
Companies that use digital technologies to drive agility and responsiveness, and enhance the customer experience achieve higher revenue growth than their competitors. Find out how. Read this briefing to discover: • how digital leaders are different from the average organisation • key characteristics of digital leaders • how the CIO can become the agent for digital change.
Tags : 
    
KPMG
Published By: Epsilon     Published Date: Oct 19, 2012
Retailers constantly search for ways to target customers, and technology is an increasingly popular and critical vehicle many are leveraging to break through the clutter. Read on to learn how digital receipts are creating engagement.
Tags : 
digital marketing, epsilon, digital receipts, interactions, customer experience, customer engagement, business technology
    
Epsilon
Published By: Adobe     Published Date: Mar 03, 2017
Once again, we joined forces with Econsultancy to understand the current state of digital marketing and to offer you the latest digital trends. We compiled the results from more than 14,000 marketers who responded and are sharing the insights in the Digital Trends 2017 report. Read the report to learn: What challenges and opportunities marketers see in 2017 Where marketers will be focusing their efforts this year How marketers are looking beyond marketing to create outstanding customer experiences Simply fill out the form to download the report.
Tags : 
adobe digital report, digital trend 2017, marketing opportunities, marketing challenges, customer experience
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: o Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment o See how the latest trends and best practices help you acquire and engage your mobile customers o Learn how to transform your strategies around the latest mobile trends and tactics Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: o Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment o See how the latest trends and best practices help you acquire and engage your mobile customers o Learn how to transform your strategies around the latest mobile trends and tactics
Tags : 
mobile maturity, digital experience, mobile marketing investment, mobile strategy
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: • How a unified platform lets you easily manage and refine customer experiences • Three steps to deliver great digital experiences on all devices • The roles of personalization, analytics, and asset management
Tags : 
customer experience, modern digital foundation, digital experience, asset management
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
To make a great first impression, take a good look at your digital enrollment process. Because it’s more than forms. It’s the start of your customer journey. A streamlined onboarding process saves customers time and hassle. It also increases conversions, improves experiences, and reduces costs. In this report, we discuss best practices for updating your digital enrollment, including: • How leaders in finance do it right • Increasing engagement with mobile-optimized forms and signatures • Ensuring enrollment is compliant and builds trust
Tags : 
digital enrollment, onboarding, customer service, customer experience, cost reduction, mobile-optimization
    
Adobe
Published By: Adobe     Published Date: Mar 16, 2017
There’s no doubt that your digital asset management system (DAM) can change everything when it comes to delivering the right customer experience at the right time. According to 78% of marketers, DAM is key to speed up time to market. It fast-tracks everything — from asset creation and management to campaign delivery. A next-generation DAM can turn your content marketing into compelling customer experiences. To learn more content marketing tips, read Breaking the DAM.
Tags : 
dam. digital asset, management, asset management, asset creation, customer experience
    
Adobe
Published By: Adobe     Published Date: Mar 16, 2017
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time. Read the Adobe white paper to learn: • How metadata can help increase brand consistency across multiple channels and devices • Why marketers need digital asset tools that increase responsiveness to consumers in real time • The importance of rich media in delivering personalized content that deepens customer connections
Tags : 
digital assets. adobe, metadata, digital assets, channeling
    
Adobe
Published By: Adobe     Published Date: Apr 17, 2017
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: How a unified platform lets you easily manage and refine customer experiences Three steps to deliver great digital experiences on all devices The roles of personalization, analytics, and asset management
Tags : 
customer experience, modern solutions, modern digital foundation, streamlined technology, user friendly interface, personalization, asset management
    
Adobe
Published By: Adobe     Published Date: Jun 22, 2017
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: •How a unified platform lets you easily manage and refine customer experiences •Three steps to deliver great digital experiences on all devices •The roles of personalization, analytics, and asset management
Tags : 
campaign management, customer experiences, digital experience, analytics, asset management, personalization
    
Adobe
Start   Previous    8 9 10 11 12 13 14 15 16 17 18 19 20 21 22    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.

“I am the Inspector Morse of IT journalism. I haven't a clue. D'oh” - Mike Magee