digital experience

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Published By: Adobe     Published Date: Oct 24, 2018
WCM is more important than ever for digital transformation and optimization, so there is increasing pressure to "get it right this time round." After studying this report, decision makers keen to deliver effective digital experiences will be better placed to identify the most suitable vendor.
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Adobe
Published By: Adobe     Published Date: Nov 02, 2018
Digital asset management is the foundation for orchestrating unique customer experiences across channels. It’s time to rethink the strategic value for marketing.
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Adobe
Published By: Adobe     Published Date: Nov 02, 2018
Improving the customer experience is a strategic imperative for most organizations today, but delivering an engaging experience across the growing number of digital customer touch points can be a daunting challenge. Organizations must deliver responsive experiences that “play well” on smartphones, PCs, and tablets. They must publish content to installed app experiences on mobile and other connected devices, to social channels, and to email campaigns. They must manage global sites in different languages, localize the experience for different markets, and — increasingly — personalize the experience for different customer personas or segments. A modern digital experience management platform is essential for any organization hoping to make digital experience delivery a core competency. IDC interviewed organizations using Adobe Experience Manager Sites (AEM Sites) to understand the impact of the platform on their ability to create, manage, and deliver digital experiences. Study participants
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Adobe
Published By: Adobe     Published Date: Nov 02, 2018
Every day, demanding customers, unforeseen competition, and disruptive new technologies hammer home that we have entered the age of the customer, where established business operations no longer work. Yet, most marketing functions still rely on decades-old methods that undermine their ability to create post-digital brand experiences and help their firms become customer-focused. Smart CMOs recognize that it is time to pivot their marketing function around the customer, rather than transactions, sales, their brand, or day-to-day operations. In March 2018, Adobe commissioned Forrester Consulting to evaluate the link between email innovation and customer obsession. To explore this topic, Forrester conducted an online survey with 256 US consumers who use personal email and 260 marketing technology and strategy decision makers at US companies with 500 or more employees. We found that email marketing can provide a way to launch customer-obsessed marketing at organizations. In fact, companies t
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Adobe
Published By: Epicor     Published Date: Jul 18, 2017
Big-box retailers often have the resources, product variety, and name recognition to get ahead of smaller competitors. However, small and midsize businesses are able to crush the big-box stores where it matters most—the customer experience. Whether by design, geography, or as a matter of principle, small and midsize retailers are closer to their customers and are able to engage them on a level that big-box stores simply cannot. This closeness—combined with the right retail management system—allows smaller business to deliver a superior shopping experience with: • Special orders • Predictive inventory analysis • Digital, mobile channels and device integration This white paper—written by Innovative Retail Technologies and sponsored by Epicor—explains how the right software solution leads to a more agile retail strategy, which then leads to a better experience for your customers.
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retail store software, retail sales software, retail saas, business retail software, epicor eagle, benefits of epicor eagle, benefits of retail pos, advantages of retail saas, advantages of retail store software
    
Epicor
Published By: Epicor     Published Date: Apr 12, 2019
As a business leader of a manufacturing company, you may be experiencing the challenges of competing in a digitally transformed marketplace. In our increasingly digital world, your ability to grow depends on how your business leverages the latest best-practice technology. Is your enterprise resource planning (ERP) system keeping pace? In this Forrester Research report—presented by Epicor Software—you’ll discover the latest insights on software as a service (SaaS) business solutions. SaaS business applications will evolve in the cloud to new levels of value in: Intelligence Flexibility Connectivity User experience The report also provides predictions and recommendations that will help guide your manufacturing business with its strategic growth initiatives. Download the report to learn more, and discover why you should change the way you think about cloud.
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epicor erp, saas, applications
    
Epicor
Published By: Teradata     Published Date: Feb 04, 2015
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors? Read this white paper to learn the benefits of personalization to digital marketing, how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
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teradata, digital, marketing, brand, engagement, personalization, experience, performance, revenue, conversion, acquisition, data, future, email, content, social, search, display, mobile, paid
    
Teradata
Published By: Vonage Business     Published Date: Jan 19, 2018
In the digital era, the customer experience is the new battleground for differentiation. Businesses must make digital interactions personal and contextually relevant with every interaction to thrive and meet today’s consumer’s expectations. Cloud-based unified communications, integrated business applications, and CPaaS is the winning combination to enable contextual communications across the customer value chain. Download the whitepaper.
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digital, transformation, communications, value chain, customer, applications, vonage
    
Vonage Business
Published By: VMware AirWatch     Published Date: Sep 21, 2016
Digital transformation (DX) is the driving force behind new worldwide initiatives in financial services. However, a recent IDC survey discovered that fewer than 5% of institutions have started or completed a digital transformation strategy. Historically, financial institutions focused on the use of mobility to directly drive improved customer experiences to their customers' devices. However, as consumer sophistication with mobility increases — particularly among younger generations —so too does the need to enable mobility for the enterprise worker. This Market Spotlight explores these issues in the larger DX context.
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VMware AirWatch
Published By: Mitel     Published Date: Dec 15, 2016
With this digital customer experience shifting from a "nice to have" offering to an essential service, any business that interacts with its customers must have the right technology to deliver a consistent experience across all media, as well as a concrete strategy for this broadened scope of service. Check out our new white paper for an overview of the digital expectations and habits of today's digital consumer, as well as practical next steps for transforming customer experience from dated to digital.
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customer experience, sms, email, web chat, social media, mobile
    
Mitel
Published By: Mitel     Published Date: Dec 15, 2016
As a professional with influence over the customer experience your business provides to your customers, you likely have a sense of which organizations are getting it right, whether they're your direct competitors or sources of inspiration in another line of business. While you can try to mimic, replicate or establish your own benchmarks to measure against based on these success stories, there's nothing more valuable than hearing how it's done directly from the pros. Check out our free e-booklet to learn from six companies that transformed their digital customer experience and saw measurable results in customer satisfaction, operational costs, employee productivity, and more.
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customer experience, sms, email, web chat, social media, mobile, networking
    
Mitel
Published By: Okta     Published Date: Feb 22, 2017
It is hard to find an industry or sector in the economy today that is not being disrupted by software. Download now to learn more.
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Okta
Published By: Oracle     Published Date: Feb 21, 2018
Transform Your Business with Artificial Intelligence (AI) AI is on the verge of broad adoption, and Mobile will be at the forefront of this digital transformation through the use of intelligent chatbots! Introducing Oracle Mobile Cloud, Enterprise Learn about Oracle’s new Intelligent Bots platform and check out the chatbot demo Listen to Oracle's Suhas Uliyar and Exelon's Rajesh Kumar Thakur discuss how AI is impacting how customers interact with businesses Learn of the new Customer Experience Analytics capabilities for web, mobile, and chatbots
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Oracle
Published By: Genesys     Published Date: Jun 13, 2018
In today’s digital world, the messaging and texting that have become a prominent part of most people’s lives are a form of asynchronous messaging. These are a simple, convenient method of communication for people on the go, with varied time in response based upon intrigue and urgency. Asynchronous messaging has become so ingrained in consumers’ lives, an expectation has evolved that businesses should be able resolve issues just as quickly and easily, and on the customer’s timetable. To keep up with consumer expectations and offer differentiated customer experiences, there is a strong case for implementing capabilities where messages can be fielded by bots using artificial intelligence, with a human touch through skilled representatives, or a combination of both within the same conversation, without losing context. Download this white paper to learn about: • 6 benefits to asynchronous messaging in B2C customer experience and operations • Incorporating asynchronous messaging into your u
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customer service, operations, asynchronous, messaging, customer expectations
    
Genesys
Published By: Genesys     Published Date: Feb 08, 2019
Customers today expect their customer service to be as connected as they are. If you can’t deliver a seamless omnichannel customer experience or easily add digital channels such as mobile, social media and web, you risk being left behind. Some companies try to deliver omnichannel with dated technology, a tangle of point solutions, bolted together with duct tape. But you don’t have to. Read this ebook and see: Why force-fitting more channels into an aging infrastructure is not the right approach How to create a future-ready customer experience How an integrated approach improves your metrics and reduces operating costs
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Genesys
Published By: Genesys     Published Date: Feb 12, 2019
Forrester Research has found that companies that prioritise their customer experience transformation perform better. Companies included in their report, “Drive Marketing and CX Convergence with Modern Technology,” experienced: 68% increase in revenue 67% improvement in market differentiation 72% acceleration of digital business Delivering customer experiences that produce results like this requires a strategic approach across your company and the ability to turn disparate interactions into a consistent, personalised customer journey. Read this ebook for three strategies that get you started.
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Genesys
Published By: Genesys     Published Date: Feb 12, 2019
Customers today expect their customer service to be as connected as they are. If you can’t deliver a seamless omnichannel customer experience or easily add digital channels such as mobile, social media and web, you risk being left behind. Some companies try to deliver omnichannel with dated technology, a tangle of point solutions, bolted together with duct tape. But you don’t have to. Read this ebook and see: Why force-fitting more channels into an aging infrastructure is not the right approach How to create a future-ready customer experience How an integrated approach improves your metrics and reduces operating costs
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Genesys
Published By: Google Analytics 360 Suite     Published Date: Sep 05, 2017
Today’s meandering customer journeys take place over multiple channels and devices. Each interaction creates a stream of digital information, leaving marketers with a growing pile of data. But, with data seemingly everywhere, why are so many marketers still feeling like there’s not a drop to drink? Leaders Have a Data Strategy and Enable More Teams with Data In this research report from June 2017, Econsultancy surveyed more than 700 marketing and analytics executives at consumer brands to better understand how data factors into marketing strategy — and daily decision making. Two-thirds of leading marketers — those who outperformed their top business goal — say they currently have a documented data and analytics strategy. In this report, you’ll also learn how leaders have built data-driven cultures and why they are more likely to use: digital analytics to optimize user experience in real time audience-level data to personalize customer experience customer-level data to segment a
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Google Analytics 360 Suite
Published By: VMware     Published Date: May 10, 2017
Organizations understand they must rethink traditional approaches to application delivery and management to stay relevant in an increasingly digital world. A consumer-simple, enterprise-secure digital workspace that unifies user, desktop, and mobile device management to deliver business outcomes can be the foundation for business mobility projects directly linked to process change and innovation. Find out how digital workspace first-movers experience business, operational, and financial benefits while those that wait are falling behind, by downloading this State of the Digital Workspace report.
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VMware
Published By: KPMG     Published Date: May 08, 2018
Geographical entry points are dwindling, and stores are closing faster than they are opening. The ability to make new markets with product innovation has been largely co-opted by new brands with specific, differentiated attributes. And, like every other business, CPGs are dealing with the demands of digitally adept consumers whose best customer experiences have become what they expect from every customer experience.
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KPMG
Published By: Monotype     Published Date: May 09, 2018
Over the past several years, we’ve seen a huge change in how brands communicate, market, and relate to their customers. Maintaining good brand health and a strong visual identity is essential to developing trust with your customers, meeting them where they are, and keeping up with their expectations. // In our latest eBook, we've highlighted areas you can’t ignore if you want to deliver the experience consumers expect. You’ll find out what’s most important to today’s customers, ways you can prepare for the future, and how type ties it all together. // You'll learn: Why it’s essential to establish a cohesive brand identity across all touchpoints, in whatever region or language your customers demand How customer expectations have evolved and how you can to adapt Why type is an essential tool in responding to these changes and preparing for the future
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branding, marketing best practices, branding best practices, customer experience, global brand, monotype, marketing, design, digital advertising, web fonts, global marketing, emerging marketing, user experience, display advertising
    
Monotype
Published By: Juniper Networks     Published Date: Aug 08, 2017
As enterprises embark on the digital transformation to take advantage of artificial intelligence, big data, machine learning, IoT, and cloud, they need a network infrastructure that gives them a solid foundation. Juniper Networks® Unite CloudEnabled Enterprise allows networking across your entire enterprise—campus, branch, and data center—ultimately helping you reduce risk, increase agility, lower costs, and enhance the customer experience. Here are the Top 6 reasons why enterprises embarking on the journey of digital transformation should switch to the Juniper Unite Cloud-Enabled Enterprise solution.
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Juniper Networks
Published By: Sprinklr     Published Date: Sep 28, 2017
Jerry Nichols breaks down the five crucial steps marketing teams must take to digital transformation. As the Global Head of Marketing Performance Management at SAP, Jerry speaks from his experience in creating accountability within SAP’S marketing team and how that has benefited the business.
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marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
Published By: Progress     Published Date: Jan 22, 2019
A great digital experience is no longer a competitive differentiator—it’s a must for doing business. Poor experiences quickly result in dissatisfied customers and lost prospects. For many enterprises, delivering a multichannel digital experience can be a daunting task—but it doesn’t have to be with the right technology. Learn how to conquer the five challenges for digital experience delivery in this whitepaper.
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