digital strategies

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Published By: Workday     Published Date: Mar 02, 2018
Read this report from Workday and HMG Strategy to learn the critical strategies CIOs need to lead digital transformation in their organizations.
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digital transformation, strategies, cio, hmg
    
Workday
Published By: IBM     Published Date: Jul 02, 2018
Digital transformation is not a buzzword. IT has moved from the back office to the front office in nearly every aspect of business operations, driven by what IDC calls the 3rd Platform of compute with mobile, social business, cloud, and big data analytics as the pillars. In this new environment, business leaders are facing the challenge of lifting their organization to new levels of competitive capability, that of digital transformation — leveraging digital technologies together with organizational, operational, and business model innovation to develop new growth strategies. One such challenge is helping the business efficiently reap value from big data and avoid being taken out by a competitor or disruptor that figures out new opportunities from big data analytics before the business does. From an IT perspective, there is a fairly straightforward sequence of applications that businesses can adopt over time that will help put direction into this journey. IDC outlines this sequence to e
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IBM
Published By: IBM     Published Date: Jul 05, 2018
Data is the lifeblood of business. And in the era of digital business, the organizations that utilize data most effectively are also the most successful. Whether structured, unstructured or semi-structured, rapidly increasing data quantities must be brought into organizations, stored and put to work to enable business strategies. Data integration tools play a critical role in extracting data from a variety of sources and making it available for enterprise applications, business intelligence (BI), machine learning (ML) and other purposes. Many organization seek to enhance the value of data for line-of-business managers by enabling self-service access. This is increasingly important as large volumes of unstructured data from Internet-of-Things (IOT) devices are presenting organizations with opportunities for game-changing insights from big data analytics. A new survey of 369 IT professionals, from managers to directors and VPs of IT, by BizTechInsights on behalf of IBM reveals the challe
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IBM
Published By: Adobe     Published Date: May 15, 2018
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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Adobe
Published By: Monetate     Published Date: Jul 05, 2018
According to The Forrester Wave™: Experience Optimization Platforms, Q2 2018 report, as enterprises continue to consolidate online testing, behavioral targeting and recommendations practices, Experience Optimization Platform (EOP) Providers have been differentiating their services in two key areas: the ability to execute tests across digital channels, and sophistication of behavioral targeting and recommendation techniques. This report assesses the current offering, strategy, and market presence of eight EOP providers, including Monetate. In the report you’ll learn: • Three core capabilities Forrester considers requirements for savvy optimization. • EOP evaluation strategies you can use to evaluate your current vendor (or select a new one) • Criteria that Forrester used to determine Monetate as a “Strong Performer”
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Monetate
Published By: Financial Force     Published Date: Dec 01, 2017
Traditional business models are getting shattered by subscriptions. No one can doubt the new services economy is flourishing. The cloud, mobile, digital, connected devices, globalization - all these things have had a hand in reshaping business and powering new business models. Companies today are wrapping service-based business models and while this shift adds new complexities for finance and has major revenue recognition implications, it also gives finance leaders huge opportunities to become bigger value creators for their business and make a stronger impact on enterprise-wide strategies - not financials.
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Financial Force
Published By: VMware     Published Date: Feb 24, 2017
Countless organizations are deploying digital workspace solutions to meet the demands of today’s mobile end users and the IT administrators that support them. The goal is to empower users to work from anywhere, on any device—mobile or laptop—at any time. However, architecting a secure, seamless, scalable digital workspace solution is not necessarily easy, which is where this paper helps. When developing your digital workspace, it is important to keep five key considerations in mind, both on the front end and the back end of your environment: Seamless, secure end-user access to applications and files Easy-to-use enterprise app store Management security Fully integrated infrastructure stack Agnostic platform with a broad ecosystem Download this white paper to see how to approach these major considerations, with detailed strategies, and provide recommendations for effectively addressing each one.
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VMware
Published By: VMware     Published Date: Feb 24, 2017
Countless organizations are deploying digital workspace solutions to meet the demands of today’s mobile end users and the IT administrators that support them. The goal is to empower users to work from anywhere, on any device—mobile or laptop—at any time. However, architecting a secure, seamless, scalable digital workspace solution is not necessarily easy, which is where this paper helps. When developing your digital workspace, it is important to keep five key considerations in mind, both on the front end and the back end of your environment: Seamless, secure end-user access to applications and files Easy-to-use enterprise app store Management security Fully integrated infrastructure stack Agnostic platform with a broad ecosystem Download this white paper to see how to approach these major considerations, with detailed strategies, and provide recommendations for effectively addressing each one.
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VMware
Published By: VMware     Published Date: Feb 24, 2017
Countless organizations are deploying digital workspace solutions to meet the demands of today’s mobile end users and the IT administrators that support them. The goal is to empower users to work from anywhere, on any device—mobile or laptop—at any time. However, architecting a secure, seamless, scalable digital workspace solution is not necessarily easy, which is where this paper helps. When developing your digital workspace, it is important to keep five key considerations in mind, both on the front end and the back end of your environment: Seamless, secure end-user access to applications and files Easy-to-use enterprise app store Management security Fully integrated infrastructure stack Agnostic platform with a broad ecosystem Download this white paper to see how to approach these major considerations, with detailed strategies, and provide recommendations for effectively addressing each one.
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VMware
Published By: VMware     Published Date: Feb 24, 2017
Countless organizations are deploying digital workspace solutions to meet the demands of today’s mobile end users and the IT administrators that support them. The goal is to empower users to work from anywhere, on any device—mobile or laptop—at any time. However, architecting a secure, seamless, scalable digital workspace solution is not necessarily easy, which is where this paper helps. When developing your digital workspace, it is important to keep five key considerations in mind, both on the front end and the back end of your environment: Seamless, secure end-user access to applications and files Easy-to-use enterprise app store Management security Fully integrated infrastructure stack Agnostic platform with a broad ecosystem Download this white paper to see how to approach these major considerations, with detailed strategies, and provide recommendations for effectively addressing each one.
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VMware
Published By: VMware     Published Date: Feb 24, 2017
Countless organizations are deploying digital workspace solutions to meet the demands of today’s mobile end users and the IT administrators that support them. The goal is to empower users to work from anywhere, on any device—mobile or laptop—at any time. However, architecting a secure, seamless, scalable digital workspace solution is not necessarily easy, which is where this paper helps. When developing your digital workspace, it is important to keep five key considerations in mind, both on the front end and the back end of your environment: Seamless, secure end-user access to applications and files Easy-to-use enterprise app store Management security Fully integrated infrastructure stack Agnostic platform with a broad ecosystem Download this white paper to see how to approach these major considerations, with detailed strategies, and provide recommendations for effectively addressing each one.
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VMware
Published By: Adobe     Published Date: Aug 30, 2017
As customer expectations evolve alongside digital capabilities and channels, it’s not enough to offer cool experiences. Now they must be cool personal experiences that anticipate the customer’s needs and desires before even she knows about them. This change requires us to think much more broadly about how we use personalization. Already brands adopting strategies and tools for personalized experience design are gaining a sustainable competitive advantage over brands that aren’t.
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
Differentiation through customer experience. That’s the number one way retailers who answered Econsultancy’s Digital Trends report plan to compete this year. And many think mobile and virtual and augmented reality (VR and AR) devices are the tools to help get the job done. Read the Econsultancy report, Digital Intelligence Briefing: 2017 Digital Trends in Retail, and learn: How retailers around the world rate their digital experience abilities Where they’ll prioritize digital investments, and why mobile tops the list Why they said VR and AR are the most exciting engagement strategies
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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Adobe
Published By: Adobe     Published Date: Nov 10, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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Adobe
Published By: Adobe     Published Date: Apr 17, 2018
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: • What strategies and approaches set leaders apart from the rest • Where companies in your industry are investing • The four steps for digital transformation
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
Download our new white paper, Retail Stores of the Future, to learn how you can bring the best of online shopping to brick-and-mortar stores. You’ll see how new digital marketing technologies and strategies can be applied to in-store interactions—so you can create immersive experiences everywhere your customers go. Read the white paper now to discover: • How retailers are blending innovative technologies with traditional shopping • Four key approaches they’re using to build Stores of the Future • The interactive tools they’re employing to enrich in-store experiences
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Adobe
Published By: Adobe     Published Date: May 04, 2018
See what they’re doing. Adjust what you’re doing. The companies that are succeeding today are the ones that go beyond their products and services and created exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: - What strategies and approaches set leaders apart from the rest - Where companies in your industry are investing - The four steps for digital transformation
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Adobe
Published By: Adobe Systems, Inc.     Published Date: May 17, 2011
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
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adobe, cmo, digital marketing, organization transformation, chief marketing officer, customer experience management, wcm, multichannel pipeline growth, cmis
    
Adobe Systems, Inc.
Published By: Adobe     Published Date: Jul 31, 2013
This paper compares some of the issues to consider when evaluating app production platform like Digital Publishing Suite, versus custom app development.
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digital publishing, mobile strategies, app development, dps apps
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
Online video plays a critical role in today's digital marketing strategies for engaging with consumers. With a majority of U.S. web users regularly watching video, the potential for online video is clear: It can effectively drive clicks and conversions, turning casual consumers into loyal customers. Conversion is one of the most powerful and easily measurable benefits of video. A well-placed video supporting complex products and services can create up to a 90% conversion uplift.
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online video, online video marketing, digital marketing strategies, video marketing
    
Adobe
Published By: Adobe     Published Date: Nov 06, 2013
Download this case study to learn how SPAR Austria, a leading food retail company enhanced their digital marketing strategies by leveraging the powerful content management and publishing capabilities of Adobe Experience Manager.
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Adobe
Published By: Adobe     Published Date: Nov 07, 2013
SPAR Austria Information and Communication Services taps powerful content management and publishing capabilities in Adobe Experience Manager to enhance digital marketing strategies
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adobe, spar, business services, integrated online experiences, spar austria, leading food retail, household consumer goods, multichannel marketing strategy, web content management, adobe experience manager, adobe marketing cloud, the cloud, ionteractive web experiences, creating engagement, store experience online, sap integration, product content management
    
Adobe
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