digital marketing

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Published By: Spectrum Enterprise     Published Date: Feb 27, 2018
H&S Ventures provides management services for the Anaheim Ducks hockey team and its home-ice venue—the Honda Center. This popular indoor arena hosts scores of events and concerts, and H&S oversees everything from ticket sales to marketing and finance. H&S’s performance is measured by attendance, big-name bookings and how much fans spend on merchandise and concessions. Digital innovation plays a crucial role in creating a thrilling live experience that raises fans’ satisfaction and their average “spend.”
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enterprise, digital, connection, revenues, marketing, tactics, technology
    
Spectrum Enterprise
Published By: IBM     Published Date: May 09, 2018
Does the future of digital trust lie in artificial intelligence (AI)? Join the conversation between Valerie Bradford, product marketing manager at IBM Security, and Andras Cser, vice president and principal analyst serving security and risk professionals at Forrester, to discover how AI is changing the landscape of digital identity. Key takeaways: Understand how AI is helping organizations respond to current changes in the threat landscape. Examine how companies are using AI to establish trust in digital identities. Hear how AI is changing the end-to-end customer journey by improving the digital experience.
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digital trust, security, digital identity
    
IBM
Published By: Monotype     Published Date: May 09, 2018
Over the past several years, we’ve seen a huge change in how brands communicate, market, and relate to their customers. Maintaining good brand health and a strong visual identity is essential to developing trust with your customers, meeting them where they are, and keeping up with their expectations. // In our latest eBook, we've highlighted areas you can’t ignore if you want to deliver the experience consumers expect. You’ll find out what’s most important to today’s customers, ways you can prepare for the future, and how type ties it all together. // You'll learn: Why it’s essential to establish a cohesive brand identity across all touchpoints, in whatever region or language your customers demand How customer expectations have evolved and how you can to adapt Why type is an essential tool in responding to these changes and preparing for the future
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branding, marketing best practices, branding best practices, customer experience, global brand, monotype, marketing, design, digital advertising, web fonts, global marketing, emerging marketing, user experience, display advertising
    
Monotype
Published By: Adobe     Published Date: May 15, 2018
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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Adobe
Published By: Adobe     Published Date: May 15, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: Increasing digital marketing activities and budgets Investing in well-designed user journeys that facilitate clear communication Valuing creativity and design to differentiate their brands Combining digital skills with technology to improve customer experience
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Adobe
Published By: Adobe     Published Date: May 15, 2018
2017 Trends in Financial Services and Insurance: Customer is Priority The FSI sector is progressing with a digital, data-driven, marketing mentality, all centered around prioritizing customer experience and taking a more personal approach. The 2017 Digital Trends in Financial Services and Insurance compiles the information shared by over 800 FSI respondents to see what opportunities and obstacles are shaping the future of FSI. Read this report and find out: How data and personalization drive digital transformation How fintech is leading the FSI chase Tips to help future-proof your FSI busines
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Adobe
Published By: Adobe     Published Date: May 15, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on imp
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Adobe
Published By: Adobe     Published Date: May 15, 2018
When Adobe leads, better customer experiences follow. According to the Forrester Wave™, we stand out for our digital intelligence and aggressive rollout of AI features. The end goal is to provide you with the tools for better customer insight and engagement. Read more in The Forrester Wave™: Enterprise Marketing Software Suites (EMSS) Q1 2018 report.
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Adobe
Published By: Adobe     Published Date: May 15, 2018
See what they’re doing. Adjust what you’re doing. The companies that are succeeding today are the ones that go beyond their products and services and created exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: - What strategies and approaches set leaders apart from the rest - Where companies in your industry are investing - The four steps for digital transformation
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Adobe
Published By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
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context optional, social media, facebook, social networking, social applications, social marketing, email newsletters
    
Context Optional
Published By: Microsoft Azure     Published Date: Apr 10, 2018
Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book. Discover how to close those gaps and transform your people, process, and technology to better serve your customer. You’ll also learn how to: Create a unified view and deliver personalized experiences to your customers across all touchpoints and channels. Provide actionable insights to your sales and marketing team so they can work together more effectively. Bring intelligence to your data and connect it with content and processes, so you can make better, faster decisions. Transform your business by connecting sales and marketing with a shared set of successful business practices.
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Microsoft Azure
Published By: Marshall Medical & Legal Films     Published Date: Aug 15, 2011
Marshall Medical & Legal Films presents undeniable facts and irrefutable evidence of the power of Online Video & Digital Marketing for Pharma
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Marshall Medical & Legal Films
Published By: SAS     Published Date: Jan 17, 2018
The digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions. This paper explores what customer “moments of truth” mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave. You’ll also learn best practices on how customer experience optimization and digital marketing optimization can help marketers capitalize on moments of truth.
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SAS
Published By: Oracle     Published Date: Sep 05, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
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roi, marketing, cmo, resources, modern, cloud, digital age, resources, innovate, solutions, data-driven, customer, dilemma, solution, business technology
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
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oracle, digital marketing, b2b, rfp, feedback, signals, data, behavior, prospect interest, intent, analytics, buying process, sales, online, efficiency, business technology
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
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oracle, forrester, brand management, digital marketing, marketing automation, technology, decision making, information, data, insights, marketing maturity, revenue, growth, leadership
    
Oracle
Published By: Adobe     Published Date: Sep 12, 2017
Read the Gartner MQ: Digital Marketing Hubs to learn why Adobe is positioned highest out of 22 vendors.
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
Patients are going digital — and taking the healthcare system with them. Learn how in the 2017 Digital Trends in Healthcare and Pharma report. Download it now to learn: Why two-thirds of healthcare companies are investing in data analysis. How they’re building content marketing programs to boost patient knowledge. What they plan to do with virtual and augmented reality this year and beyond.
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs. This Magic Quadrant is intended for chief marketing of?cers (CMOs), marketing analytics and data science practitioners, and other digital marketing leaders involved in the selection of systems to support marketing analytics requirements.
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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Adobe
Published By: Adobe     Published Date: Nov 10, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
Welcome to the 2017 Digital Marketing Study. Between March and April 2017, we reached out to 1,165 digital marketers in enterprise companies in the United States, Canada, the United Kingdom, France, and Germany, with an average company size of more than 7,000 employees. We’ve also gathered information and insights from leaders in several industries regarding their specific challenges, priorities, and tactics. In this report, we use this data to help companies at all levels of maturity successfully transform into an experience business. We hope you find it valuable.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
Marketing leaders rely on analytics teams to deliver better measurement, insights and optimization. Use this research to evaluate your organization's current analytics tools and identify new solutions aligned to your goals.
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Adobe
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