data strategy

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Published By: Dun & Bradstreet     Published Date: Apr 21, 2016
When the right approach is applied, analytics can drive more effective marketing strategies. While marketers understand the role analytics plays within the organization, most are not leveraging analytics to really drive enterprise performance. We surveyed 100+ business leaders to understand the state of analytics maturity across today’s leading organizations, uncovering common challenges teams are facing in their quest to use data and analytics to deliver a competitive advantage. What We Uncovered: - 73% of analytic professionals claim to work for an analytically-driven company - Only 42% of companies have a strategy for using analytics across the enterprise - Just 38% of companies share results of their analytic insights outside their department - 81% of organizations rely on 3rd parties for at least some portion of their analysis Download the report to learn how marketers, like yourself, view themselves in light of using analytics to drive their business.
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hoover's, marketing strategies, analytics, data
    
Dun & Bradstreet
Published By: Dun & Bradstreet     Published Date: Mar 03, 2017
A tool for finance leaders to unify disparate customer data with financial and strategic ROI If you’ve found yourself sweating in a smoky billiard room, wondering what role customer data should play in finance—as well as in your company’s long-term strategy—this eBook will help you hone your pool shark skills. Inside, you’ll find insights about…. • How to identify patterns in your customer portfolio, and why it matters. • Avoiding four critical data billiard blunders. • Key questions to ask while you’re segmenting your data. • How to tell if your portfolio segmentation strategy is working with the right reporting. This eBook will help you navigate the crowded billiard room of customer data and how you can use it to drive cross-functional value for your team.
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Dun & Bradstreet
Published By: Dun & Bradstreet     Published Date: Mar 03, 2017
Complexity, globalization and digitalization are just some of the elements at play in the risk landscape—and data is becoming a core part of understanding and navigating risk. How do modern finance leaders view, navigate and manage enterprise risk with data? Dun & Bradstreet surveyed global finance leaders across industries and business types. Here are the top trends that emerged from the study: 1. The Enterprise Risk & Strategy Disconnect—Finance leaders are using data and managing risk programs, but over 65% of finance leaders say there’s missing link between risk and strategy. 2. The Risks of the Use and Misuse of Data—Up to 50% of the data used to manage modern risk is disconnected. Only 15% of leaders are confident about the quality of their data. 3. Risky Relationships—Only 20% of finance leaders say the data they use to manage risk is fully integrated and shared. Download the study to learn how finance leaders are approaching data and enterprise risk management
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Dun & Bradstreet
Published By: Dynatrace     Published Date: Jul 29, 2016
Gap free data helps you create and manage high-performing applications that deliver flawless end-user experience and customer loyalty. To be gap free, you must capture data from every single method in your application infrastructure, end-to-end, including timing and code-level context for all transactions, services and tiers, and make the data available for analysis. This eBook gives you technical and business case details that will show you why gap free data is a critical part of your application management strategy.
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dynatrace, gap free data, applications, application performance, development, devops, application infrastructure, application performance management, user experience, application management, software development, enterprise applications, business technology
    
Dynatrace
Published By: Eaton     Published Date: Jan 26, 2016
This white paper explains why many data centers are ill-equipped to support today’s most important new technologies; discusses why packaged power and cooling solutions can be a flawed way to upgrade existing facilities; and describes the core components of a data center upgrade strategy capable of enhancing efficiency and power density more completely and cost-effectively.
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eaton, modern data centers, data center solutions, virtualization, big data, converged infrastructures, it management, knowledge management, enterprise applications
    
Eaton
Published By: Eaton     Published Date: Jan 26, 2016
When designing a power protection scheme for their data center, IT and facilities managers must ask themselves whether a distributed or centralized backup strategy makes more sense. Unfortunately, there is no easy answer to that question. Companies must weigh each architecture’s advantages and disadvantages against their financial constraints, availability needs and management capabilities before deciding which one to employ. This white paper will simplify the decision-making process and lessen the potential weaknesses of whichever strategy you ultimately select.
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eaton, distributed backup strategy, centralized backup strategy, facility managers, data center solutions, it management, knowledge management, enterprise applications
    
Eaton
Published By: EMA     Published Date: Aug 22, 2012
Join EMA Research Director, Charles Betz, and Blazent Senior Director of Sales Engineering, Adam Clark, to learn how Blazent is pioneering a new approach to master data management that can greatly improve the business results from IT.
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it infrastructure, data management, backup and recovery, data strategy, data quality, blazent, improving business results
    
EMA
Published By: EMC Corporation     Published Date: Jul 07, 2013
Businesses that exploit Big Data to improve strategy and execution are distancing themselves from competitors. The Big Data solution from EMC provides market-leading, scale-outing storage, a unified analytics platform, and business process and application development tools. Together, these allow organizations to draw deeper insights and become a more predictive organization.
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emc, big data, strategy improvement, market leader, scale-outing storage, analytics platform, technology, application development, networking, knowledge management, storage, data management, business technology
    
EMC Corporation
Published By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio
Published By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio
Published By: Enterprise Mobile     Published Date: Sep 23, 2013
Gone are the days when mobility involved simply choosing a standardized device. Today, Enterprise IT leaders have to think about not just devices, but apps, data, storage, management (of devices, apps, content, and telecom expenses), security, and support. If you don’t consider your overall business goals as you develop and refine your mobility strategy, you risk investing in mobile technology for mobility’s sake alone. Smart decisions make it easier to adapt over time while keeping a lid on costs. Skyrocketing mobility costs are a common fear for organizations, but careful planning will help keep your mobility spend safely earthbound.
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mobility-as-a service, managed mobility services, byod, bring-your-own-device, enterprise mobile, mobility, mobility planning, enterprise mobility, mobile strategy, mobile security, mobile management, device management, enterprise mobile devices
    
Enterprise Mobile
Published By: Epson     Published Date: May 14, 2018
Consumers worldwide continue to adopt and use technology in their shopping experience. Faced with rising customer expectations and increasing competitive pressures, retailers now are prioritizing in-store innovation. Many retailers have adopted multichannel implementations, in which mobile, web, and in-store shopping are enabled but not delivered consistently to the customer. The next step in this evolution is an omnichannel strategy, now being deployed by some retailers, which presents a consistent shopping experience across mobile, web, and in-store channels. Omnichannel also enables retailers to integrate back-end infrastructure technologies (e.g., servers, databases, etc.) and cloud-based services (e.g., loyalty programs, personalized recommendations, inventory management, etc.) to improve many aspects of store and enterprise operations. An omnichannel strategy relies on several core and supporting technologies. The key factors in evaluating any omnichannel-enabling solution includ
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Epson
Published By: Equinix     Published Date: Oct 27, 2014
Enterprises grapple with a host of challenges that are spurring the creation of hybrid clouds: collections of computing infrastructure spread across multiple data centers and multiple cloud providers. This new concept often provokes uncertainty, which must be addressed head on. As more applications and computing resources move to the cloud, enterprises will become more dependent on cloud vendors, whether the issue is access, hosting, management, or any number of other services. Cloud consumers want to avoid vendor lock-in—having only one cloud provider. They want to know that they will have visibility into data and systems across multiple platforms and providers. They want to be able to move servers and storage around without a negative impact on application availability.
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data center, enterprise, cloud, experience, hybrid, performance, strategy, interconnectivity, network, drive, evolution, landscape, server, mobile, technology, globalization, stem, hyperdigitization, consumer, networking
    
Equinix
Published By: Equinix     Published Date: Oct 27, 2014
In today’s technology-rich world, customers and employees demand the highest level of application performance. Failure to provide access to applications that consistently perform well anytime, anywhere, and on any device, often leads to lower productivity, customer dissatisfaction, decreased revenue and market share, and damage to brand reputation. This paper explores the challenges that today’s CIOs face in regard to application performance, and how a more strategic data center approach, like distributing applications closer to your users, can help optimize application performance and reduce IT costs.
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data center, enterprise, cloud, experience, hybrid, performance, strategy, interconnectivity, network, drive, evolution, landscape, server, mobile, technology, globalization, stem, hyperdigitization, consumer, networking
    
Equinix
Published By: Equinix     Published Date: Oct 27, 2014
What’s driving all of the current movement to the cloud? CIOs are charged with adapting quickly to a constantly changing business landscape—while increasing productivity and lowering costs. At the same time, multiple technological trends are coming together to produce an environment in which using cloud resources makes the most sense for many businesses.
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data center, enterprise, cloud, experience, hybrid, performance, strategy, interconnectivity, network, drive, evolution, landscape, server, mobile, technology, globalization, stem, hyperdigitization, consumer, networking
    
Equinix
Published By: Equinix     Published Date: Oct 27, 2014
The businesses that thrive amid fluctuating technology demands are not only keeping a finger on the pulse of current trends, they have the infrastructure in place to handle whatever changes might come. And they’re doing so by treating their data centers as a strategic asset—a hub from which providers and performance can all stem. Are you ready for what’s next? According to analyst forecasts and IT executives, the five key trends affecting our state of technology are mobility, consumer technology, cloud services, hyperdigitization and globalization. In the following pages, you’ll learn how these bgtrends are affecting current networks, and why a strategic data center is key to not only surviving, but thriving, today and in the future.
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data center, enterprise, cloud, experience, hybrid, performance, strategy, interconnectivity, network, drive, evolution, landscape, server, mobile, technology, globalization, stem, hyperdigitization, consumer, networking
    
Equinix
Published By: Equinix     Published Date: Oct 27, 2014
Connections are great. Having a network to connect to is even better. Humans have been connecting, in one form or another, throughout history. Our cities were born from the drive to move closer to each other so that we might connect. And while the need to connect hasn’t changed, the way we do it definitely has. Nowhere is this evolution more apparent than in business. In today’s landscape, business is more virtual, geographically dispersed and mobile than ever, with companies building new data centers and clustering servers in separate locations.
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data center, enterprise, cloud, experience, hybrid, performance, strategy, interconnectivity, network, drive, evolution, landscape, server, mobile, technology, globalization, stem, hyperdigitization, consumer, networking
    
Equinix
Published By: Equinix     Published Date: Mar 26, 2015
Connections are great. Having a network to connect to is even better. Humans have been connecting, in one form or another, throughout history. Our cities were born from the drive to move closer to each other so that we might connect. And while the need to connect hasn’t changed, the way we do it definitely has. Nowhere is this evolution more apparent than in business. In today’s landscape, business is more virtual, geographically dispersed and mobile than ever, with companies building new data centers and clustering servers in separate locations. The challenge is that companies vary hugely in scale, scope and direction. Many are doing things not even imagined two decades ago, yet all of them rely on the ability to connect, manage and distribute large stores of data. The next wave of innovation relies on the ability to do this dynamically.
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data center, interconnectivity, mobile, server clusters, innovation, data storage, storage
    
Equinix
Published By: Evariant     Published Date: Jul 02, 2018
When call center agents don’t have access to an EMR, consumer demographic, sociological and other data, nor an understanding of marketing campaigns, agents are inefficient, reactive and unable to personalize interactions with patients and consumers. The disjointed call center experience harms the health system’s ability to find, guide, and keep patients for life. The call center is often the first touch for many prospective healthcare customers, and Scripps Health recognized these challenges. They made the pivot from call center as cost center to strategic lynch pin in their patient experience strategy. Call center agents are now delivering a world-class patient experience as they provide physician referrals, take class registrations, and serve as a clearing house for general information . An added bonus of the shift is they can now integrate outbound calling into campaign efforts, and measure the full impact of marketing efforts and strengthen marketing’s ROI. Get your free copy of
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call center, conversions, health, proactive
    
Evariant
Published By: EverString     Published Date: Jul 10, 2018
Account-Based Marketing (ABM) is gaining traction as the viable compliment to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business. In this ebook we will take you through: - The foundation of Account-Based Marketing - Why ABM has become so popular - How to select your target accounts - How to build a data-backed ABM strategy - How to implement an ABM strategy
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EverString
Published By: F5 Networks Inc     Published Date: Apr 18, 2012
Efforts to reduce capital and operating expenditures by consolidating data centers can fail if applications and network are not optimized. Learn about a consolidation strategy that goes beyond centralizing servers, routers, software, and switches to solve multiple business problems.
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data center consolidation, data center virtualization, data center strategies, centralizing services, dynamic data centers, data center transformation, data center network, application delivery, network optimization, data center costs, business technology
    
F5 Networks Inc
Published By: F5 Networks Inc     Published Date: Aug 16, 2016
With privacy breaches becoming increasingly common, many organizations look to SSL as a way to protect the integrity of their data online. However, the implementation of a comprehensive SSL strategy comes with its own challenges of visibility, performance and scale. Through proper planning and deployment, a strong SSL strategy mitigates the risk of breaches. Once the strategy is in place, the site will be positioned for future security, scalability, and reliability, putting the focus where it really matters--moving business forward.
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ssl, ssl solutions, networking, privacy, security, network security, enterprise applications, business technology
    
F5 Networks Inc
Published By: FICO     Published Date: Mar 22, 2018
Predictive analytics provide the foresight to understand cybersecurity risk exposure. Cybersecurity strategies often consist of “whack-a-mole” exercises focused on the perpetual detection and mitigation of vulnerabilities. As a result, organizations must re-think the ever-escalating costs associated with vulnerability management. After all, the daily flow of cybersecurity incidents and publicized data breaches, across all industries, calls into question the feasibility of achieving and maintaining a fully effective defense. The time is right to review the risk management and risk quantifcation methods applied in other disciplines to determine their applicability to cybersecurity. Security scoring is a hot topic, and rightfully so. When evaluating ways to integrate these scores into your cybersecurity strategy, be sure to look for an empirical approach to model development. The FICO Enterprise Security Score is the most accurate, predictive security score on the market.
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FICO
Published By: Flexera     Published Date: Jun 14, 2016
How much does your organization know about the software vulnerabilities that put data and users at risk? Chances are it is less than you think. Software vulnerability management can significantly reduce enterprise risk, and this paper offers a risk reduction plan, demonstrates why vulnerability management is important today, and offers eye-opening statistics as to the nature and breadth of the issue. It is not surprising that keeping data secure and keeping users safe continues to challenge organizations of every size and type. There has been an explosion in the number of applications used to conduct business in recent years. This multidimensional expansion includes continued growth in mobile devices and enterprise application spending exposing new attack surfaces that malware can prey upon.
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software, vulnerability, intelligence, data, statistics, application, attacks, action strategy, risk, management, security, enterprise applications
    
Flexera
Published By: Forcepoint     Published Date: May 14, 2019
As more and more companies are encouraging their employees to work from anywhere, on any device, data loss prevention (DLP) has evolved from an option to a requirement. In the past, DLP has been associated with complicated deployments and pervading operational management issues, yet DLP is not so much a product but a strategy—success depends on methodology and execution. Download the whitepaper for insightful guidance on implementing DLP. Key topics include: • Latest data-breach trends • Assessing DLP vendors • Nine-step framework • Best practices to ensure success
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Forcepoint
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