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Published By: Here Technologies     Published Date: Jan 16, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
Here Technologies
Published By: Here Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
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Here Technologies
Published By: Dell     Published Date: Nov 02, 2018
When it comes to effectively and efficiently protecting growing volumes of data, midsized organizations face unique challenges. That is because they live in a world of constraints that are both operational and budgetary in nature. Cloud disaster recovery offers new options for these organizations—they can optimize their data protection economics by integrating on-premises protection solutions with cloud-based backup and recovery methods. Dell EMC’s cloud-ready solutions, particularly its Integrated Data Protection Appliances with native cloud extension capabilities, along with its Data Protection Software working in conjunction with its Data Domain backup storage appliances, provide cloud disaster recovery with flexible features. These solutions enhance operational efficiency and provide midsized organizations with clear economic and operational benefits.
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Dell
Published By: Dell     Published Date: Nov 02, 2018
For many organizations, digital transformation (DX) is the most strategically important initiative for the organization and may determine its ability to compete in the coming decade. IDC estimates that 60% of organizations will have created and begun implementation of a digital transformation strategy by 2020. These DX initiatives are designed to take the organization forward as a proactive, data-driven company that uses and monetizes data to gain competitive advantage in the marketplace.
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Dell
Published By: Dell     Published Date: Nov 02, 2018
To out-innovate and out-pace their competition, organizations must be on a consistent path to keep their infrastructure modern. IT is under constant pressure to deliver optimized infrastructure for new business initiatives and supporting applications all while trying to contain or even reduce costs. In fact, respondents to ESG’s ongoing research consistently cite cost reduction as one of the top business drivers affecting their IT spending. When asked in a research survey how their organizations intended to contain costs in 2017, 27% of respondents said that they would be purchasing new technologies with better ROI. 1
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Dell
Published By: Lenovo and Intel®     Published Date: Jan 08, 2019
If you are trying to process, understand, and benefit from "big data," you need SAP® HANA®. In-memory database Process data at extreme speeds Real-time analytics and insights If you want to make sure you have access to your data for insights, whenever and wherever you need them, then SAP HANA on Lenovo's future-defined infrastructure—powered by the Intel® Xeon® Platinum processor—delivers what you need. Get the details on everything you need to know about the value of SAP HANA, why SAP chose Lenovo for their own HANA installation, and how Lenovo can help your organization today.
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sap hana, lenovo, intel, big data, database, analytics, insights
    
Lenovo and Intel®
Published By: Here Technologies     Published Date: Dec 05, 2018
Get higher quality, more accurate location data – and a safer, more profitable fleet – by choosing the right location services provider. The true value of a location platform comes from bringing together multiple data sources and presenting them in a meaningful way. Using a platform approach, you can help customers differentiate their service, increase margins and increase safety. So, in this guide, we cover the four key considerations for choosing a mapping and location service platform to ensure a high quality, accurate mapping service for you and your customers. Download the eBook
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location data, transport & logistics, location services
    
Here Technologies
Published By: Here Technologies     Published Date: Dec 05, 2018
Discover the four big trends in fleet management being powered by location services. Trends to help you differentiate your solutions and enable transportation companies to overcome their logistical challenges and increase asset utilization. Discover what’s making the biggest impact, together with how, by integrating some of these trends into your solutions, you can position yourself as the service provider of choice in fleet and transportation management solutions. And find out how HERE is delivering features, from comprehensive mapping capabilities and real-time location data, to truck-specific attributes, to help you do just that. Download the eBook now
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location data, transport & logistics, location services
    
Here Technologies
Published By: Here Technologies     Published Date: Dec 05, 2018
HERE was named the world’s leading location platform in 2018 (Source: Ovum), overtaking Google for the first time. Ovum’s Index assesses and ranks the major vendors in the location platform market. According to Ovum: ‘HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.’
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location data, transport & logistics, location services
    
Here Technologies
Published By: Here Technologies     Published Date: Dec 05, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of how fleet and logistics software providers can deliver more value in their solutions to enhance efficiency, productivity, and safety. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
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location data, transport & logistics, location services
    
Here Technologies
Published By: Here Technologies     Published Date: Dec 06, 2018
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. U.S. marketers are poised to double their spend on location-targeted mobile ads between 2017 and 2021 to $32 billion, according to research firm BIA/Kelsey. Understanding location is key to gaining insights and making change. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them. This gives them well-timed and relevant advertising.
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location data, ad tech, location targeting
    
Here Technologies
Published By: Here Technologies     Published Date: Dec 06, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
Here Technologies
Published By: Here Technologies     Published Date: Dec 06, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and how you can harness the benefits and apply them to advertisement campaigns to attain more granular segmentation, precise targeting and a better audience experience. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
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Here Technologies
Published By: Here Technologies     Published Date: Dec 06, 2018
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
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location data, ad tech, location targeting
    
Here Technologies
Published By: Here Technologies     Published Date: Dec 06, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
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location data, ad tech, location targeting
    
Here Technologies
Published By: Sage     Published Date: Jan 04, 2019
Do you know your people as well as you know your customers? Your people’s expectations and the way they work is changing. Employees are more diverse, mobile and technologically-savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything, from attracting and keeping the best talent, to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions. Discover in this guide how to improve visibility of your workforce with data-driven and actionable insights. Ultimately, it will help you know your people
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Sage
Published By: Sage     Published Date: Jan 04, 2019
The General Data Protection Regulation (GDPR) is the new legal framework that will come into effect on the 25th of May 2018 in the European Union. EU regulations have direct effect in all EU member states, meaning the GDPR replaces the current Data Protection Directive and applies to all EU member states. The GDPR’s focus is the protection of personal data. In fact, GDPR is one of the biggest shakeups ever seen affecting how data relating to an individual should be handled—and it affects not just companies but any individual, corporation, public authority, agency or other body that processes the personal data of individuals based in the EU. As gatekeepers and processors of personal data, HR and People teams have a crucial role to play in preparing for this step change. The rules on how data is kept and used will become much more stringent, and it’s vital that HR and People teams become more transparent, communicating to employees exactly how their data is processed. In a world wh
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Sage
Published By: Aberdeen     Published Date: Jun 17, 2011
Download this paper to learn the top strategies leading executives are using to take full advantage of the insight they receive from their business intelligence (BI) systems - and turn that insight into a competitive weapon.
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aberdeen, michael lock, data-driven decisions, business intelligence, public sector, analytics, federal, state, governmental, decisions, data management
    
Aberdeen
Published By: Rubrik EMEA     Published Date: Jan 04, 2019
Your company’s data is an irreplaceable asset, and every day your users are creating and storing that data on a mounting diversity of devices as well as in the cloud.
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Rubrik EMEA
Published By: Rubrik EMEA     Published Date: Jan 04, 2019
Rubrik Cloud Data Management is a single, unified software platform to manage your physical, virtual, and cloud data. With Rubrik, enterprises can drastically simplify their data protection processes, automate workflows, and migrate data to the cloud. The results are powerful: faster recoveries, easier management, no forklift upgrades, and hard dollars saved for other projects. Organizations pursuing cloudfirst policies can use Rubrik to archive to the cloud, create cloud DR capabilities, or perform cloud-native backup. And with Rubrik’s Polaris SaaS platform, it has never been easier to unify data across data centers and clouds, simplifying operations and governance. DATA
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Rubrik EMEA
Published By: Rubrik EMEA     Published Date: Jan 04, 2019
Demand for flash storage is surging, but IT organizations are hard-pressed to align their data protection efforts with the realities of today’s infrastructure and application requirements in an increasingly flash-based environment.
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Rubrik EMEA
Published By: Dell     Published Date: Nov 12, 2018
Today, IT leaders address the PC lifecycle across a continuum from control to transformation. Control is geared to optimization, while transformation focuses on the business impact of technology. Though the two approaches differ, they are not in opposition. They strive for the same goals and face similar challenges. As IT leaders provide their workforce with the tools to carry out the corporate mission, they should develop a PC lifecycle strategy that encompasses the key organizational needs of systems management, end-user productivity, business innovation and data-centric security. Read this Dell whitepaper to learn more about the findings of a recent Forrester Consulting study, “Digital Transformers Innovate, Digital Controllers Optimize”. This paper will help clarify the PC lifecycle continuum, from the basics of control to the advanced levels of transformation, so you will be better equipped to determine the needs of your organization on that spectrum.
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Dell
Published By: Emarsys     Published Date: Dec 20, 2018
As a modern marketer, you’re always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. You’ve likely heard a lot lately about AI in marketing and how it promises to do just that – and more, of course. In fact, it’s pretty hard to avoid the topic of AI and all the ways it is destined to change marketing as we know it. You may already know that companies who have adopted AI boast about the results: increased conversions, engagement, and a host of other metrics. With such decisive evidence, everybody must be aware of AI and clearly sees its business potential, right? Then you go to your Chief Marketing Officer to strike up an informal conversation where you can strategically recommend the technology, and it starts off great — your CMO is well aware of AI and what it could do for the business. You’re thinking, “What luck! I might not have to put up much of an argument.” Then your CMO says, “But you’re not a data
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Emarsys
Published By: Dell EMC & Intel     Published Date: Dec 12, 2018
Business and IT leaders agree. IT Transformation is critical to compete in the digital economy. Drive innovation and agility, lower costs and speed deployment for real results. Modernise with leading hyper-converged, cloud, data storage, servers, open networking and data protection systems from Dell EMC powered by Intel ® .
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Dell EMC & Intel
Published By: Dell EMC & Intel     Published Date: Dec 12, 2018
IT Transformation is a concept that resonates with companies even more now than it did 12 months ago. It sounds like another current term, “digital transformation.” But in fact, effective digital transformation doesn’t happen without IT Transformation. A company that undergoes IT infrastructure transformation no longer has to rely on rigid, manual, siloed, legacy technologies. It sees a boost in IT operational speed, efficiency, scale, and cost effectiveness—tasks are automated, processes streamlined, and resources are freed up. Those IT-level improvements fuel a larger-scale digital transformation, allowing the company to thrive in today’s digital economy. It is able to out-innovate, out-think, and out-pace its competitors—ultimately becoming the disruptor, not the disrupted.
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Dell EMC & Intel
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