cx experience

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Published By: Genesys     Published Date: Feb 12, 2019
Forrester Research has found that companies that prioritise their customer experience transformation perform better. Companies included in their report, “Drive Marketing and CX Convergence with Modern Technology,” experienced: 68% increase in revenue 67% improvement in market differentiation 72% acceleration of digital business Delivering customer experiences that produce results like this requires a strategic approach across your company and the ability to turn disparate interactions into a consistent, personalised customer journey. Read this ebook for three strategies that get you started.
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Genesys
Published By: DocuSign UK     Published Date: Nov 06, 2018
"In this eBook, you’ll find four best practices that reflect recent thinking about Customer Experience (CX). As you consider these best practices, we urge you to broaden your definition of customers beyond buyers to include employees, suppliers, and vendors. All have opinions about their experiences with your company, and many will share them via word of mouth or online. For better or worse. According to the experts, CX is your key to competitive advantage and growth. Read on to find out what you can do to deliver stellar CX."
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DocuSign UK
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"Your business relies on the cloud for agility, cost savings, and scalability, but how do you ensure that the cloud technologies enabling your business aren’t also introducing security risks, impacting customer experience (CX), or costing more than anticipated? That’s where Akamai comes in. This e-book explains how Akamai’s cloud delivery platform is designed to make the cloud work for you by extending and enabling your cloud infrastructure. Download the e-book to learn how Akamai can help you: Protect your business from cyberattacks Deliver more engaging online experiences Offload traffic to maximize scale, reliability, and cost efficiency"
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"Your business relies on the cloud for agility, cost savings, and scalability, but how do you ensure that the cloud technologies enabling your business aren’t also introducing security risks, impacting customer experience (CX), or costing more than anticipated? That’s where Akamai comes in. This e-book explains how Akamai’s cloud delivery platform is designed to make the cloud work for you by extending and enabling your cloud infrastructure. Download the e-book to learn how Akamai can help you: Protect your business from cyberattacks Deliver more engaging online experiences Offload traffic to maximize scale, reliability, and cost efficiency"
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"Your business relies on the cloud for agility, cost savings, and scalability, but how do you ensure that the cloud technologies enabling your business aren’t also introducing security risks, impacting customer experience (CX), or costing more than anticipated? That’s where Akamai comes in. This e-book explains how Akamai’s cloud delivery platform is designed to make the cloud work for you by extending and enabling your cloud infrastructure. Download the e-book to learn how Akamai can help you: Protect your business from cyberattacks Deliver more engaging online experiences Offload traffic to maximize scale, reliability, and cost efficiency" "Your business relies on the cloud for agility, cost savings, and scalability, but how do you ensure that the cloud technologies enabling your business aren’t also introducing security risks, impacting customer experience (CX), or costing more than anticipated? That’s where Akamai comes in. This e-book explains how Akamai’s cloud delivery plat
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"Your business relies on the cloud for agility, cost savings, and scalability, but how do you ensure that the cloud technologies enabling your business aren’t also introducing security risks, impacting customer experience (CX), or costing more than anticipated? That’s where Akamai comes in. This e-book explains how Akamai’s cloud delivery platform is designed to make the cloud work for you by extending and enabling your cloud infrastructure. Download the e-book to learn how Akamai can help you: Protect your business from cyberattacks Deliver more engaging online experiences Offload traffic to maximize scale, reliability, and cost efficiency"
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"Your business relies on the cloud for agility, cost savings, and scalability, but how do you ensure that the cloud technologies enabling your business aren’t also introducing security risks, impacting customer experience (CX), or costing more than anticipated? That’s where Akamai comes in. This e-book explains how Akamai’s cloud delivery platform is designed to make the cloud work for you by extending and enabling your cloud infrastructure. Download the e-book to learn how Akamai can help you: Protect your business from cyberattacks Deliver more engaging online experiences Offload traffic to maximize scale, reliability, and cost efficiency"
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Akamai Technologies
Published By: Acxiom Corporation     Published Date: Mar 12, 2014
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
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acxiom, forrester, data, marketing, marketing campaigns, cross channel, customer data, market research, targeting, data analytics, life cycle management
    
Acxiom Corporation
Published By: Adobe     Published Date: Nov 11, 2015
Econsultancy's Quarterly Digital Intelligence Briefings look at some of the most important trends affecting the marketing landscape.
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trends of marketing landscape, digital intelligence, cx challenge, customer experience, mobile excellence, internet of things, modern customer experience, complexity of customer experience, mobility, wearable tech
    
Adobe
Published By: Adobe     Published Date: Feb 09, 2016
This year’s Digital Trends report – part of the Quarterly Digital Intelligence Briefing series that Econsultancy publishes in partnership with Adobe – tells the customer experience story.
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digital trends, customer experience, adobe, mobility, customer experience, social media, customer engagement
    
Adobe
Published By: Oracle Commerce Cloud     Published Date: Sep 06, 2017
"The success of your digital strategy requires bridging the gap between your core capabilities and what customers want. Watch this on demand webcast with Forrester’s Vice President and Principal Analyst, Ted Schadler, Michael Fasosin, Chief Strategy Officer, Spindrift & DigitasLBi OSG, and Oracle to learn: - Key trends in consumer online shopping behavior - How to develop a successful digital experience technology strategy and roadmap - The essential components of a modern digital experience platform - How to achieve quick-wins and long term investments simultaneously You will also see a short demonstration of how Oracle's CX Cloud solutions deliver personalized, unified experiences across channels. "
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Oracle Commerce Cloud
Published By: IBM APAC     Published Date: Sep 25, 2017
It is no secret that customer expectations have changed considerably in recent years. What’s remarkable is the gap between the experience customers want and the experience they actually get. That gap is playing a larger role in whether a customer stays your customer, or decides to go somewhere else.
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customer experience, digital perforamnce, it performance, digital experience, digital experience monitoring
    
IBM APAC
Published By: Dynatrace     Published Date: Apr 26, 2017
Digital business accounts for nearly a quarter of the world’s economy today, but many organizations still lack a complete view of the digital customer experience they’re delivering. That lack of clarity impedes business success. In this executive brief, MIT Technology Review describes how DPM can help bridge that gap.
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customer experience, digital perforamnce, it performance, digital experience, digital experience monitoring
    
Dynatrace
Published By: Sprinklr     Published Date: Nov 22, 2016
CXM is the process of providing unforgettable experiences to your customers at every touchpoint – online, on the phone, on social, and in person. It’s the future of every business operating in a networked world. So where do you begin?
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customer service, customer experience, customer retention, voice of the customer, social customer service, social customer care, customer care
    
Sprinklr
Published By: Genesys     Published Date: Feb 12, 2019
Global agierende Unternehmen, die höchste Ansprüche an ihren Kundenservice stellen und ihren Markenwert auf einem konstant hohem Niveau halten möchten, benötigen eine umfassende Suite an CX-Technologien, die sich problemlos implementieren und managen lässt. Allerdings widerstehen die Spitzenreiter in puncto Customer Experience der Versuchung, immer neue technologische Lösungen zur Verbesserung der Effizienz ihrer Serviceprozesse einzuführen – und genau das unterscheidet sie vom Mitbewerb. Den Entscheidungsträgern der führenden Unternehmen ist bewusst, dass sie nicht nur in neue Technologien, sondern auch in ihre Mitarbeiter investieren müssen. Das ist die zentrale Erkenntnis der weltweiten Umfrage, die MIT Technology unter etwa 550 Unternehmensvertretern in leitenden Positionen durchgeführt hat. Im Mittelpunkt standen dabei die Fragen, welche Faktoren die Gestaltung der CX-Prozesse der Unternehmen beeinflussen und welche Tools und Strategien zur Bewältigung der Herausforderungen in d
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Genesys
Published By: Oracle     Published Date: Mar 01, 2019
Join Oracle’s Director CX Strategy EMEA Director, Harald Behnke and Daryn Mason, Independent Customer Experience Leader, as they list their top three hyped technologies, and discuss innovations such as conversational Interface, AI and IoT.In particular, customer experience is all about personalised intelligence at scale, and IoT connects product to Front Office with convenient new options. Find out what’s happening in customer experience across the globe, and get inspired by the smart revolution.
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Oracle
Published By: KPMG     Published Date: Jul 11, 2018
Despite multi-billions of investment, only a small number of UK firms succeed in making customer experience a source of value. How can you join them and get CX investments flowing through to your bottom line? Read this report to understand: • how CX leaders are reappraising organisational structures to get closer to the customer • what four key principles they follow to build a connected customer experience • how they are using events in customers’ lives to drive innovation and set new standards in customer experience • how the connections enabled by CX platforms work as a springboard for success.
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KPMG
Published By: KPMG     Published Date: Jul 11, 2018
New technology is driving consumer expectations to new heights. Businesses that understand the value of customer experience (CX) excellence stand to capture significant revenue from this trend. Read this report to find out: • what’s really going on inside the mind of the customer • how first-movers are using new technologies to transform customer experience • what the six pillars of customer experience are and how to master them • why internal and external connectedness is an essential component of CX excellence Download the report now
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KPMG
Published By: IBM     Published Date: Jul 29, 2016
Read this Forrester report to learn how digital intelligence can help you combine insights from existing, new and emerging channels to drive timely, customer-obsessed decision-making. Get an up-close look at the disruptive nature of digital intelligence technology and find out how to continuously improve customer engagement.
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ibm, commerce, cx experience, digital intelligence, customer engagement, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Aug 01, 2016
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.
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ibm, commerce, customer experience, analytics, customer engagement, customer insight, knowledge management, enterprise applications, business technology
    
IBM
Published By: OracleSMB     Published Date: Jan 04, 2018
Every company provides a customer experience (CX), whether consciously or not. In today’s “Era of the Customer,” the experience your customers have determines your company’s competitiveness, profitability, and growth rate. Improving CX is a smart move for growing businesses. Learn the five things you can do right now to differentiate your company in a way that is hard for competitors to overcome—no matter their size.
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OracleSMB
Published By: Oracle OMC     Published Date: Nov 30, 2017
Since the theme of this brief is to keep things simple, let’s be as simple and plain as possible: The customer experience (CX) is broken because the marketer experience is broken. However, it’s not entirely marketing’s fault. Legacy technology provides only a distorted view of the customer. That’s what creates the broken experiences. It’s the same technology that—while providing rich behavioral, demographic, and preference data—does not allow for silos of data to be shared across channels.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
There’s really no mystery about mobile testing. It’s the art and science of building, running, and analyzing optimization tests for mobile customer experiences. But for companies looking to mobilize their websites and apps, the mystery often lies in how to do mobile testing really well. This guide assembles the best advice from analysts, engineers, and thought leaders to help mobile-minded businesses master the non-desktop landscape. You’ll learn how to optimize customer mobile experiences from strategy to execution. Along the way, you’ll get answers to common questions about mobile testing, find out about optimization testing in general, learn key differences between customer experience optimization (CXO) on mobile and desktop, and see how you can use design expertise to create bold and effective mobile experiences. So start reading and boost your understanding of mobile testing and optimization.
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Oracle OMC
Published By: Qualtrics     Published Date: Aug 20, 2018
In today’s era of immediacy, consumers are more demanding than ever. To keep up with customer expectations, brands are starting to invest in Voice of the Customer (VoC) programs that employ a closed-loop process. Ask any CX, research, or marketing executive, and they will tell you that gone are the days when the customer marketing landscape was represented by a one-way dialogue for engaging prospects. Today, market leaders are shifting their listening and response mechanisms faster as VoC programs represent a huge opportunity for driving loyalty and increased sales. A recent study sponsored by American Express®—the American Express Global Customer Service Barometer—showed that U.S. consumers are twice as likely to tell others about a bad service than they are to share about a positive experience.¹
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Qualtrics
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator. This is confirmed by a recent Gartner1 survey, in which 86 percent of participating companies listed customer experience as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
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customer lifecycle, lifecycle marketing, customer experience, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
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