customer intelligence

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Published By: Resonate     Published Date: Jan 24, 2018
Brands have never been so fragile. The way we find, consume, and share information has changed dramatically in the past 10 years. Traditional customers have been replaced by a more demanding, less loyal breed of customer, and the explosion of channels makes attracting and retaining this new consumer even harder. Digitally savvy buyers are more likely to base their purchasing decisions on relevant customer experiences than on a logo. Even as these device-hopping consumers’ behaviors and preferences change at a dizzying pace, there's still an expectation for a consistent, meaningful experience — but if it's not optimal their perception of value drops and they disengage. So how can brands serve and delight smart customers across different channels and devices? Marketers must move beyond insights based on consumer demographics, transactional behavior, browsing habits, and intent.
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customer strategy, marketing strategy, consumer intelligence software
    
Resonate
Published By: Resonate     Published Date: Jan 24, 2018
B2C marketers need CMOs and top Customer Insights leadership to guide their teams in driving customer-obsessed strategies. While most think they are, given regular interaction with customers, in reality, most marketing leaders still prioritize internal rubrics over solving actual customer problems. In this Resonate Webinar, featuring guest, Shar VanBoskirk, VP, Principal Analyst at Forrester Research, you’ll learn how to transform your marketing team into creators of post-digital brand experiences and leaders of enterprise-wide customer obsession. Key takeaways will include: - Why Marketing today is failing - How emphasis on customer understanding, brand strategy, and brand experience will turn Marketing into the leader in customer strategies for the entire firm - What Marketing Leadership must do in order to enact, and maintain this shift
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customer strategy, marketing strategy, consumer intelligence software
    
Resonate
Published By: Rokt     Published Date: Dec 17, 2018
Today’s travel industry is sitting on a major opportunity to drive increased customer value and ancillary revenue both on its booking confirmation page and throughout the checkout experience. In collaboration with travel intelligence company Skift, this report reveals best practices for getting smarter in the transaction. With insights and examples from brands including Airbnb and HotelTonight, learn about the 3 P’s of upsells: Prioritization, Personalization and Presentation.
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Rokt
Published By: TIBCO Software     Published Date: Oct 03, 2018
The Insurance industry continues to undergo significant transformation, with new technologies, business models, and competitors entering the market at an increasing rate. To be successful in attracting and retaining the most valuable customers, insurance companies must innovate and increase the speed at which they respond to customer demands. Traditionally, the insurance software market was dominated by a handful of specialist vendors with products that were initially expensive, difficult to deploy, costly to maintain, and did not provide the speed needed for today's market. Now there has been a shift away from these "black box" applications to platforms that allow insurers to make their algorithmic IP available to business users, allowing much faster response to business demands. The algorithmic platform approach also comes at a fraction of the cost of black box solutions, while delivering advanced analytical techniques like Machine Learning and Artificial Intelligence (AI).
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artificial intelligence, machine learning, dynamic pricing, predictive claims, real-time fraud, contextual customer experience, operational effectiveness
    
TIBCO Software
Published By: TIBCO Software     Published Date: Feb 26, 2019
MoneyLIVE’s annual survey of over 600 banking professionals found that traditional banks face a significant challenge when it comes to building AI-powered customer journeys. 75% believe that as the use of AI intensifies, banks will struggle to recruit the necessary expertise. 84% fear regulatory and liability issues surrounding AI. Just 7% think their organization’s use of AI is highly sophisticated. But for banks to keep pace with challengers and FinTechs, it’s crucial that they harness this continually evolving technology. Download this chapter of MoneyLIVE's The Future of Retail Banking Report 2018/19 now and understand how TIBCO’s Connected Intelligence Platform, with the use of AI and machine learning algorithms, can help with banks’ digital transformation needs.
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artificial intelligence, machine learning, financial services, retail banking
    
TIBCO Software
Published By: TIBCO Software     Published Date: May 16, 2019
Banks globally are betting big on artificial intelligence and machine learning to give them the technological edge they need for more real-time, personalized and predictive banking services. A framework will help both differentiate early winners and provide them with sustained advantages in intelligence. Download this IDC Analyst Infobrief to learn about how the world’s best banks are becoming more personal, more predictive, and more real-time than ever. What you will learn: 8 trends that reflect bank’s readiness for connected intelligence 9 pitfalls to avoid & 9 ways to bridge the gaps The personal, real-time and predictive building blocks of AI & ML for banks Notable leaders based on IDC Financial Insights’ research and their respective use cases Essential guidance from IDC to leading banks
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data, analytics, customer, banks, intelligence, capabilities, customers, insights
    
TIBCO Software
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
The General Data Protection Regulation – or GDPR – is a European Union (EU) law that protects the rights of individuals with respect to their data. Adopted as an EU law in April 2016, organizations that hold data about any resident of the EU must be compliant by May 2018. With attention-grabbing fines of €20 million or 4% of global annual turnover, GDPR commands attention at the highest levels. And despite the “legalese” that compliance suggests brands utilize, the brands that balance legal compliance with a human approach will turn GDPR to their advantage. This white paper provides a series of actions you can take to make the most of GDPR to both enhance your customer relationships and mitigate risk.
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data driven marketing, gdpr, compliancy, data privacy, customer data, omnichannel, multichannel, automation
    
Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator. This is confirmed by a recent Gartner1 survey, in which 86 percent of participating companies listed customer experience as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
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customer lifecycle, lifecycle marketing, customer experience, omnichannel, multichannel, automation, loyalty, crm
    
Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
20% of customers will be responsible for 80% of profit – or so says The Pareto Principle, also known as the “rule of the vital few.” So, while marketers are trying hard to increase market share, they should be equally (or even more) concerned about nurturing the customer relationships they already have. That means finding ways to strengthen bonds with your best customers and figuring out how to turn good customers into better ones. Personalization, truly helpful support, data-driven contextual marketing, re-engagement strategies, gamification… There’s an almost overwhelming number of options out there, each touted as your golden key to an enduring bond with your users. In the pages that follow, you’ll learn about five strategies to drive engagement and retention with actionable tips from Selligent clients – top brands that are at the forefront of creating and sustaining customer loyalty.
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customer engagement, marketing strategy, customer retention, omnichannel, multichannel, automation, loyalty, crm
    
Selligent Marketing Cloud
Published By: SAP Inc.     Published Date: Jul 28, 2009
Data quality is an elusive subject that can defy measurement and yet be critical enough to derail any single IT project, strategic initiative, or even a company as a whole.
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roi, data quality, sap, return-on-investment, crm, erp, enterprise resource management, customer relationship management
    
SAP Inc.
Published By: SAP Inc.     Published Date: Jul 28, 2009
Learn from today's sales leaders who have benefited from building a sales strategy based on a position of deep customer knowledge.
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sap, sales organization, best-run, sales opportunity, sales strategy, customer database, crm, customer relationship management
    
SAP Inc.
Published By: SAP Inc.     Published Date: Jul 28, 2009
Learn what companies can do in economic downturns to position themselves for later success.
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crisis, sap, customer strategy, crm, customer relationship management, change management, business intelligence, soa
    
SAP Inc.
Published By: Cisco     Published Date: Aug 27, 2015
This whitepaper talks about the development and adoption of the (IoT) and how much of a critical element it is for smarter manufacturing.
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smarter manufacturing, data research, inter of things, iot, customer satisfaction, big data, programmable logic controllers, supply chain logistics
    
Cisco
Published By: Adobe     Published Date: May 15, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: Increasing digital marketing activities and budgets Investing in well-designed user journeys that facilitate clear communication Valuing creativity and design to differentiate their brands Combining digital skills with technology to improve customer experience
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Adobe
Published By: Adobe     Published Date: May 15, 2018
When Adobe leads, better customer experiences follow. According to the Forrester Wave™, we stand out for our digital intelligence and aggressive rollout of AI features. The end goal is to provide you with the tools for better customer insight and engagement. Read more in The Forrester Wave™: Enterprise Marketing Software Suites (EMSS) Q1 2018 report.
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Adobe
Published By: Adobe     Published Date: May 15, 2018
Adobe is the only Leader in Digital Intelligence Platforms. Digital intelligence with scope and depth. Your customers come to you from different places, so your data insights should do the same thing. Adobe Experience Cloud’s digital marking and analytics solutions help you combine insights from existing, new, and emerging channels. Read the Forrester Wave™: Digital Intelligence Platforms, Q2 2017 to find out why we stand alone among DI platform vendors.
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Adobe
Published By: Pega     Published Date: Sep 11, 2015
In this e-book, Pegasystems’ Vince Jeffs explains why firms must aspire to win over fickle and demanding consumers and to do it efficiently and effectively - they need a Customer Decision Hub – a customer relationship management brain with memory and predictive intelligence.
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Pega
Published By: Adobe     Published Date: Feb 13, 2018
To offer customers the experience they expect requires more than traditional analytics. You need digital intelligence. As we’ve evolved into a true Digital Intelligence Platform, we’re in the right position to help you offer amazing customer experiences across channels. See why we are listed as the only Leader in The Forrester Wave™: Digital Intelligence Platforms, Q2 2017.
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Adobe
Published By: Motorola Solutions     Published Date: Nov 29, 2018
In today’s competitive marketplace, an unexpected outage can easily lead to missed deadlines, frustrated customers, reduced orders, and debilitating long-term damage to your business. In the constant battle to minimize downtime and eliminate waste, a unified Team Communications platform can be an invaluable weapon. Motorola Solutions is here to help. Our Team Communications solution takes push-to-talk (PTT) beyond the boundaries of radio, allowing your employees to communicate instantly, from anywhere, and from any device, all while leveraging intelligence from a wide range of applications. Help your business succeed, keep your employees safe from harm, and ensure production lines remain in constant motion by connecting your entire facility with voice and data.
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Motorola Solutions
Published By: Motorola Solutions     Published Date: Apr 26, 2019
In today’s competitive marketplace, an unexpected outage can easily lead to missed deadlines, frustrated customers, reduced orders, and debilitating long-term damage to your business. In the constant battle to minimize downtime and eliminate waste, a unified Team Communications platform can be an invaluable weapon. Motorola Solutions is here to help. Our Team Communications solution takes push-to-talk (PTT) beyond the boundaries of radio, allowing your employees to communicate instantly, from anywhere, and from any device, all while leveraging intelligence from a wide range of applications. Help your business succeed, keep your employees safe from harm, and ensure production lines remain in constant motion by connecting your entire facility with voice and data.
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Motorola Solutions
Published By: Zilliant     Published Date: Oct 11, 2019
The maintenance, repair and overhaul (MRO) and industrial distribution industry is massive and continues to grow at a steady pace. Despite this positive outlook, individual MRO distributors aren’t short on their own challenges when it comes to retaining and growing their market share. There are several factors hindering MRO companies from retaining the share they have and claiming more. Namely: • Complexity: Their large customer counts and behemoth SKU counts render it impossible to give reps market-aligned pricing guidance and sales intelligence • Competition: MRO is ripe for poaching by Amazon, and as a result, traditional distributors continue to see market share slipping away to the online giant • Skills: A massive generational shift in the workforce is resulting in a skills gap that’s proving particularly problematic to fill In this playbook for MRO and industrial products distributors, we will discuss how growth is hindered in this dynamic industry and then provide reimagin
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Zilliant
Published By: Citrix NetScaler     Published Date: May 06, 2013
The ability to observe, diagnose, and subsequently improve the performance of business-critical applications is essential to ensuring a positive user experience and maintaining the highest levels of employee productivity and customer satisfaction. The challenge of establishing an effective application visibility and control function is only growing, as trends such as mobility, virtualization, and cloud computing fundamentally alter datacenter and application architectures. With NetScaler Insight Center enterprises get: • Unparalleled application visibility and invaluable operational intelligence; • Increased operational efficiency, as troubleshooting and capacity planning efforts are greatly simplified; • An optimized user experience that drives greater employee productivity and customer satisfaction; • Increased assurance that governing SLAs will always be met; and, • Reduced total cost of ownership, based on having a low-cost, low-impact solution—particularly compared to traditional
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application visibility, netscaler insight center, optimized user experience, low cost, citrix, knowledge management, enterprise applications
    
Citrix NetScaler
Published By: PitneyBowes     Published Date: Sep 29, 2010
Breakthroughs in relationship marketing are transforming the role of transaction mail-and those who manage it.
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pitney bowes, mail, transpromo, openability, postal, customer data integration, production intelligence, marketing
    
PitneyBowes
Published By: HP     Published Date: Oct 29, 2014
Tired of dealing with ID10T errors? Wouldn't life be easier if you reduced the number of ID10T errors and focused more on the critical issues? HP Service Anywhere seamlessly connects service quality, customer satisfaction and staff efficiency through its easy-to-use social collaborative capabilities. The only service desk with embedded Big Data technology, HP Service Anywhere delivers connected intelligence to IT and business users to support proactive problem solving and actionable analytics.
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itsm, itil, saas help desk, itil service desk, itil service management, itil change management, itil problem management, hp service anywhere
    
HP
Published By: D+H     Published Date: Dec 12, 2016
Here are five things your bank can implement to exceed customer expectations and one-up your competition.
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customer service, online banking, customer experience, financial services, credit unions, business intelligence, business technology
    
D+H
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