cross channel

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Published By: Marketo     Published Date: Jun 06, 2016
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
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marketo, mobile marketing, mobile, cross-channel marketing, marketing optimization
    
Marketo
Published By: Curalate     Published Date: May 03, 2016
By the end of 2015, millennials are set to overtake Baby Boomers as the largest living generation in the U.S. By 2017, they will carry the bulk of the spending power. The problem? This tech-savvy generation of consumers is also incredibly diverse. The key to effectively engaging millennials is recognizing that a “one-size-fits-all” strategy simply won’t cut it. In this guide, you’ll learn: - 14 influential millennial personas, from the “Brogrammer” to the “Millennial Mom”; - How to engage each of the 14 millennial personas through relevant imagery; - 5 proven ways to monetize your visual content across multiple marketing channels, from social to your website. Fill out the form to get your free guide, and start building lasting relationships with your millennial customers.
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curalate, visual buyers, millenials, millenial personas, imagery, social media
    
Curalate
Published By: Curalate     Published Date: May 03, 2016
With billions of images shared daily across a growing number of channels and touchpoints, there are now more opportunities for people to consume content and discover products than ever before. The result? Visual commerce – the emerging need for marketers and brands to understand how images engage and convert consumers at every point of the purchase funnel. If this sounds familiar, then you're among the 77% of marketers who agree there's a growing amount of pressure to connect visual content to ROI. Get Your Complete Guide to Visual Commerce and learn how to: - Develop and source new, creative content for your brand. - Harness your visual data to discover which images really resonate with your fans. - Monetize your visual content, and measure the new ROI – Return on Image. So, are you ready to unlock the power of your visual content? Download your free marketing guide today.
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curalate, visual commerce. ecommerce, visual data, measuring roi
    
Curalate
Published By: Impact Radius     Published Date: Oct 08, 2014
If you are relying on affiliate networks you have no access to vital data to manage affiliate processes such as tracking, reporting, and contracting. The affiliate networks own the data and control what brands you are able to see. You receive an incomplete view of conversion and performance data, and you are unable to track the true source of every lead across multiple channels. So how could you manage your affiliate programs with the benefits of Big Data intelligence? Read this MarketingProfs whitepaper and get the Big Data intelligence you need to manage a successful affiliate program.
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Impact Radius
Published By: Sitecore     Published Date: Nov 05, 2015
It’s time to start treating your customers like the kings they are—by delivering relevant, contextual content, in real time, across all channels. Get started today by downloading our eBook.
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sitecore nfusion, context marketing, customer insight, context-driven, wireless, enterprise applications
    
Sitecore
Published By: ATG, Inc.     Published Date: Mar 26, 2010
Consumers are using multiple channels to research and purchase, but merchants can do more to close sales online.
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atg, cross channel commerce, multi channel, consumers, catalogs
    
ATG, Inc.
Published By: ATG, Inc.     Published Date: Apr 27, 2010
ATG-powered CondisLine.com offers a personalized online experience across channels, from a single commerce platform.
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atg, condis, multi channel management, mcm, online shopping, commerce ondemand, automated merchandising, e-commerce, recommendations
    
ATG, Inc.
Published By: Gleanster     Published Date: Jan 23, 2012
This Deep Dive analyst report from Gleanster Research explores how the notion of synchronization not only allows companies to achieve their desired business objectives in multi-channel customer service, but also gives customers a reason to celebrate. It discusses the core technology enablers as well as the key business processes required to achieve cross-channel customer service.
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gleanster, marketing, cross-channel, customer service, customer satisfaction
    
Gleanster
Published By: CommercialWare     Published Date: Feb 28, 2007
This paper explores what cross-channel transparency looks like through the consumer's eyes, the costs retailers incur by maintaining the status quo, and key steps retailers need to consider as they undertake cross-channel initiatives.
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as/400, web sphere, customer relationship management, customer service, ebusiness, enterprise software, supply chain management, manufacturing, cross-channel, datavantage, commercialware
    
CommercialWare
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different.  Neolane's new white paper, titled, Multi-channel Marketing Hits the Wall,describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
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neolane, multi-channel marketing, cross-channel marketing, cross-channel, direct marketing, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
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neolane, customer loyalty program, customer service, packard bell, repeat purchases, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue.  EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
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neolane, emi music, enterprise marketing software, customer analytics applications, crm, customer relationship management, cross-channel customer relationships, enterprise marketing platform, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Jan 15, 2009
Today, many organizations struggle to optimize online and offline marketing campaigns across an ever growing number of new marketing channels. CMOs are increasingly accountable for demonstrating Return on Marketing Investments (ROMI) across channels and initiatives. Despite an abundance of campaign management technologies (enterprise marketing management, lead management, CRM, marketing automation, email marketing and a variety of point solutions) marketing departments still struggle with campaign performance, campaign workflow, and campaign management; particularly across multiple marketing channels.
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neolane, aberdeen group, best-in-class, romi, multichannel marketing, cross-channel marketing, cost per lead, customer satisfaction
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Mar 12, 2009
Enterprise marketing software is widely recognized as a key enabler for improving effectiveness and efficiency of marketing teams. However, for marketers who are already facing intense scrutiny over budgets and campaign effectiveness, few are willing to stick their necks out to recommend implementing a marketing automation system.
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cmo, neolane, enterprise marketing software, return on investment, roi, customer experience, right deployment, on premise software solutions, total cost of ownership, tco, cross- channel marketing
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Jan 08, 2010
Learn how DigitalGlobe decreased time-to-market for delivery of personalized, event-triggered campaigns and improved email open rates by 10-15% while reducing bounce-back rates.
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neolane, digitalglobe, marketing automation software, lead management optimization, crm integration, satellite imagery, google earth, mapquest, cross-channel, event-triggered campaign, delivery, email open rate
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Apr 01, 2010
This whitepaper is a call-to-action for all marketers to re-assess antiquated outbound marketing techniques. Marketers need to develop dialogues with customers and prospects to deliver relevant, timely, personalized information throughout the customer lifecycle and reinforce consistent messages across inbound and outbound channels.
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neolane, customer experiences, inbound, outbound, call centers, point-of-service, customer service, crm
    
Neolane, Inc.
Published By: IBM     Published Date: Nov 09, 2011
Learn how Forrester evaluated the strengths and weaknesses of top CCCM vendors.
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information technology, marketing, cccm, communications, forrester
    
IBM
Published By: IBM     Published Date: Nov 09, 2011
Learn how you can transform your marketing practices into interactive marketing!
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customer, unica, cross-channel, cross channel marketing, interactive, email marketing
    
IBM
Published By: IBM     Published Date: Jun 07, 2012
You need a single view of the customer, inventory orders and shipments everywhere - across all channels, from order initiation through to fulfillment, including returns. So you know exactly what you need, where you need it and when. Access the perfect order briefcase to learn how you can achieve.
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e-commerce, b2b, commerce, ibm, inventory, customer, b2b, marketing, cross channel, sales, business technology
    
IBM
Published By: IBM     Published Date: Jun 07, 2012
When we talk about the world becoming increasingly interconnected, instrumented and intelligent, the most ubiquitous example is the smartphone. It collects and disseminates data while its users are at home and on the go, likely serving up just as much-if not more-dynamic, socially driven information as static, always-there web content.
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commerce, ibm, inventory, customer, cross channel, sales
    
IBM
Published By: MEDIAPLEX     Published Date: Dec 05, 2012
This guide is designed to help major brand marketers gain an understanding of the fundamentals of genuine cross channel marketing attribution.
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analytics, attribution, data, big data, marketing data, marketing intelligence
    
MEDIAPLEX
Published By: IBM     Published Date: Apr 22, 2014
Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue.
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ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing, cross-channel experience, mobile users, mobile consumers, retailers, marketers, higher mobile use, digital analytics, benchmark data, mobile-only, online retailers, mobile applications, mobile opportunities
    
IBM
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships. Consumers don’t see social as a “marketing channel”. They just view it as part of their communications; it’s embedded in their daily mobile and digital experiences. Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact
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command center, social listening, influencers, digital, social marketing, social intelligence, cmo, oracle, research, social business; marketing cloud
    
Oracle Social Cloud
Published By: Adobe     Published Date: May 15, 2014
Adobe strives to help marketers not only collect and analyze data, but to turn data into relevant actions that reach customers in personal ways. Forrester has gathered the trends of big data and rich data to give you a sense of how they'll be used differently in 2014.
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adobe, forrester, customer insights, big data, social media, mobile marketing, cross channel marketing, multi-touchpoint, mobile marketing, business analytics
    
Adobe
Published By: Adobe     Published Date: Apr 03, 2015
Understanding which customer experiences and touchpoints are driving the best results can be hard. Adobe can help. The new eMarketer report, Omnichannel Trends 2015: Mobile is the New Retail Hub, exposes the importance of utilizing omnichannel (cross-channel) marketing to effectively reach, engage, and convert your customers. Read the report to learn: • The seven most important trends you’ll face this year • How retailers are dealing with the obstacles of cross-channel practices • Why smartphones are becoming the new retail hub
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customer experience, personalization, mobile, retail, adobe, marketing, trends, cross-channel, smartphones
    
Adobe
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