consumer perception

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Published By: Limelight Networks     Published Date: Feb 22, 2018
The State of Online Video is Limelight Networks’ latest in a series of surveys that explores consumer perceptions and behaviors around digital content.
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Limelight Networks
Published By: Lookout     Published Date: Aug 30, 2017
This report examines enterprise security threats for iOS and Android. While Android has higher consumer market share, iOS commands more market share in the enterprise, accounting for 72% of enterprise mobile activations in Q1 2015 compared to Android’s 26% activation share1 . The perception that iOS is more secure has helped drive its enterprise adoption, but this perception comes largely from security trends observed in the consumer space. Android, with a more open mobile platform and 81% global market share2 , predictably invites more broad-based attacks than iOS. When it comes to iOS and Android in the enterprise, however, both need threat protection because at a fundamental level both platforms are subject to similar vulnerabilities and attack methods. iOS attacks may be relatively uncommon today, but they have happened and can occur. Moreover, enterprises increasingly rely on iOS app-distribution methods that forgo Apple’s app-review and they face the risk that attackers will cont
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enterprise security, enterprise mobile security, ios attacks, mobile threat protection, android attacks
    
Lookout
Published By: Brightcove     Published Date: Sep 17, 2014
6 Billion hours of video are watched EACH MONTH on YouTube .... That's almost 1 HOUR for every person on Earth! There is no denying the power and reach of YouTube. But, are quality issues common with YouTube videos negatively impacting your brand? We investigate.
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online video quality, consumer perception, distribution strategies
    
Brightcove
Published By: Resonate     Published Date: Jan 24, 2018
Brands have never been so fragile. The way we find, consume, and share information has changed dramatically in the past 10 years. Traditional customers have been replaced by a more demanding, less loyal breed of customer, and the explosion of channels makes attracting and retaining this new consumer even harder. Digitally savvy buyers are more likely to base their purchasing decisions on relevant customer experiences than on a logo. Even as these device-hopping consumers’ behaviors and preferences change at a dizzying pace, there's still an expectation for a consistent, meaningful experience — but if it's not optimal their perception of value drops and they disengage. So how can brands serve and delight smart customers across different channels and devices? Marketers must move beyond insights based on consumer demographics, transactional behavior, browsing habits, and intent.
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customer strategy, marketing strategy, consumer intelligence software
    
Resonate
Published By: Qualtrics     Published Date: Oct 02, 2018
Customer journey mapping is a major component of any customer experience program. Of course, a key part of mapping the customer experience includes identifying key moments of truth or moments of consumer brand interaction that shape brand perception and loyalty. In the digital age, many key moments of truth for your customers are happening online. This means that more and more of your consumers, brand perceptions and attitudes will be based on purely digital interactions (in-app, website, wearable tech, etc.). This has made understanding your customers’ digital interactions an essential part of any customer experience program. “It has been said that VOC programs without a web presence engage only 2% to 10% of those who interact with their website” (marketing sherpa). As we move into the future, this trend will continue. We know that mobile is an inherent part of today’s digital experience. Global mobile and tablet internet usage just exceeded desktop use for the first time (GS StatCoun
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Qualtrics
Published By: Crimson Hexagon     Published Date: Jun 13, 2013
Through deep analysis of social data, we seek to discover opportunities for automotive companies to gain insight into consumers' nuanced, evolving perceptions. In this document, we discuss our research findings and explain the implications for automakers and their creative agencies.
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social media, nameplate marketing, social data
    
Crimson Hexagon
Published By: Marketo     Published Date: Mar 22, 2018
The Engagement Economy—the reality that we consume and market in today—is a new era where everyone and everything is connected. And in this reality, consumer expectations have shifted to require more from the brands they buy from—they seek a personal relationship that offers them value wherever they are and whenever they are ready to engage. As the Engagement Economy matures, marketers must rapidly transform their strategies, methods, and tactics in order to stay relevant. The State of Engagement offers insights on engagement from over 2,000 global consumers and marketers. Download The State of Engagement to explore how: Consumers feel marketers are faring in making them feel wanted, understood, and connected to their brands Marketers and their organizations are engaging their consumers, employees, and partners Marketers can address the gaps between their activities and consumer perception
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Marketo
Published By: Alert Logic     Published Date: Jun 12, 2014
While e-commerce remains a relatively small percentage of overall retail spending (rates vary by country, but are generally in the 5–10% range), it continues to grow. The ongoing growth of e-commerce suggests that one of the initial objections to online shopping—concerns about whether consumer personal information would be secure—has been largely overcome. Standards like PCI, and payment services like PayPal, along with a general increase in security awareness, have gone a long way to change the perception of online shopping. Learn more about Information Security in the E-commerce Sector.
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cloud security, cloud e-commerce, cloud pci, e-commerce security, compliance, it management
    
Alert Logic
Published By: Mentor Graphics     Published Date: Apr 03, 2009
The success of any consumer electronic device depends to a large extent on the appeal of the user interface (UI) and how easy the device is to use. Studies show that good cosmetic design can encourage users to explore the full range of features and often engenders the perception that a product is easier to use. So if the benefits of a great looking, easy-to-use UI are so clear, why are so many products still falling short of customer expectations? The solution lies in taking a fresh new approach a consumer electronic device UI plays. By identifying common UI functionality and implementing it in a reusable and customizable way, we can make it far easier for embedded engineers to deliver visually engaging and easy-to-use consumer electronic products.
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inflexion platform ui, user interface, consumer electronic device, mentor graphics, ui functionality, media player, mobile phone, tv set-top box, inflexion platform ui, pc-based ui designer tool, embedded component, presentation layer, integration api, xml-based ui template, ui perspective, embedded gui, embedded gui design, embedded gui development, embedded gui prototype, embedded ui
    
Mentor Graphics
Published By: Mediative     Published Date: Jan 14, 2008
More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it's comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.
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search marketing, organic search, buying behavior, buying behaviors, ctr, search, branding, google, eyetracking, heatmapping, heatmap, enquiro, enquiro research
    
Mediative
Published By: Facebook     Published Date: Jun 15, 2011
Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration.
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facebook, nielsen, advertising, social media impression, social networking, customer engagement, brand marketing, social advocacy, earned media, media analytics
    
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