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Published By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
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oracle, marketing, consumers, attention, message, distractions, communications, conversions, expectations, profile, experiences, individual, brand advocates, interactions, technology
    
Oracle
Published By: Genesys     Published Date: Nov 15, 2017
Choosing the right technology to design and orchestrate customer engagement across all digital channels and voice is key to delivering on customer expectations for effortless omnichannel experiences.
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customer experience, customer engagement, omnihannel, customer experience platform, customer journey
    
Genesys
Published By: DataStax     Published Date: Mar 10, 2017
Banks are at an inflection point. According to a recent research by Viacom, 1 in every 3 U.S. consumers are open to switching banks in the next 90 days. Financial services companies need to break through the competition to gain customer trust and loyalty. Building a 360° view of the customer can help banks grow customer retention and loyalty, upsell high margin products and provide compelling interactions. However, this is no easy task as complexity increases when retail banks engage their customers across multiple channels and financial products. Gaining visibility into every customer interaction, across your business silos, and with every engagement channel is critical to making the right decisions to deliver amazing customer experiences. This white paper examines the challenges Financial Services Institutions (FSIs) face when building a 360° view of the customer to transform their customer experience and how to overcome them.
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DataStax
Published By: Adobe     Published Date: Aug 30, 2017
As customer expectations evolve alongside digital capabilities and channels, it’s not enough to offer cool experiences. Now they must be cool personal experiences that anticipate the customer’s needs and desires before even she knows about them. This change requires us to think much more broadly about how we use personalization. Already brands adopting strategies and tools for personalized experience design are gaining a sustainable competitive advantage over brands that aren’t.
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Adobe
Published By: Adobe     Published Date: Sep 12, 2017
With all the devices and channels out there, it’s harder than ever for companies to maintain a consistent brand experience. There are more ways for customers to connect with companies than ever before. And they expect each and every interaction to feel connected, cohesive, and personal. For marketers to connect the dots for customers, they need to fully understand the customer journey.
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Adobe
Published By: Adobe     Published Date: Sep 12, 2017
"Discover new strategies for creating, managing, and orchestrating cross-channel campaigns. Read our guide now to learn how you can: --Integrate processes and data for cross-channel campaign success --Create personalized, contextual campaigns across channels and devices --Leap ahead of the competition with authentic cross-channel experiences"
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Adobe
Published By: Adobe     Published Date: Sep 12, 2017
Read the Forrester Wave: Data Management Platforms to see why Adobe Audience Manager is recognized for consistency and category leadership. Forrester states, "Adobe is a smart choice for marketers focused on extending control across channels."
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
If you’re wondering whether you should really prioritize email in your marketing—especially when new channels continually emerge—consider this: 91 percent of marketing executives agree that email is their most effective channel.1 Clearly, email isn’t just here to stay, it’s the mainstay. And with the ability to personalize and contextualize messages, upgrade mobile campaigns, and better understand customer needs, email marketing has evolved into a stronger and smarter version of its former self.
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Adobe
Published By: Adobe     Published Date: Mar 27, 2018
Vendors from advertising, marketing automation and analytics are racing to deliver personalized digital marketing at scale. Marketing leaders need a system that can integrate and coordinate data and activities across channels, devices and contexts, continuously and in real time.
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Adobe
Published By: Adobe     Published Date: May 04, 2018
Adobe is the only Leader in Digital Intelligence Platforms. Digital intelligence with scope and depth. Your customers come to you from different places, so your data insights should do the same thing. Adobe Experience Cloud’s digital marking and analytics solutions help you combine insights from existing, new, and emerging channels. Read the Forrester Wave™: Digital Intelligence Platforms, Q2 2017 to find out why we stand alone among DI platform vendors.
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Adobe
Published By: Limelight Networks     Published Date: Mar 02, 2018
In the increasingly competitive OTT market, competition for viewers is high. Providers must find ways to not just deliver compelling content, but to deliver compelling viewing experiences. In this whitepaper, you’ll learn about the critical challenges facing OTT providers today and how they can be overcome to provide the broadcast quality experiences viewers expect, regardless of the device in use or the viewers location in the world. Are you ready to keep your subscribers happy and away from your competition? Download this free white paper OTT 3.0: How to Build a Better Mousetrap and learn: Why personalized content discovery is so important to viewers – and to the success of your business How to avoid internet congestion by leveraging technologies like a CDN The importance of global network scale to meet spikes in consumer traffic The impact of advertising on viewer abandonment
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content delivery network, cdn, digital content delivery, mobile delivery, global content delivery, live streaming, video on demand, video delivery, ott, over the top content delivery, ott subscription, ott channels, ott service
    
Limelight Networks
Published By: B Channels     Published Date: Apr 27, 2018
bChannels has years of expertise in defining, building and delivering partner ecosystems. We have invested in understanding and developing discrete IoT ecosystem capabilities. We see three steps to deliver IoT Channels success: 1. Partner Insights: Identify routes and partners for scalable loT, understanding market segments 2. Partner Journey: Find and engage partners in loT segments to nurture and grow 3. Partner Support: Build and deliver effective IoT partner ecosystem programs
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B Channels
Published By: B Channels     Published Date: Apr 27, 2018
This white paper provides an overview of Cloud service providers and outlines three key learnings for dealing with them effectively. Discover what connects cloud service providers with traditional software vendors Download to explore 3 key differences.
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B Channels
Published By: B Channels     Published Date: Apr 27, 2018
bChannels has years of expertise in defining, building and delivering partner ecosystems. We have invested in understanding and developing discrete Hybrid Cloud ecosystem capabilities. Our solutions help our clients plan and deliver scalable Hybrid Cloud by showing an understanding of their market segments, then delivering on designing effective programs.
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B Channels
Published By: B Channels     Published Date: Apr 27, 2018
This paper differentiates between three trending cloud infrastructures - Hybrid Cloud, MultiCloud & Hybrid Multicloud. Download to discover what is best for your business.
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B Channels
Published By: B Channels     Published Date: Apr 27, 2018
We understand how IIoT (IoT Segment) solutions are designed and delivered through discrete ecosystems, we are able to work with IIoT vendors to identify routes to market, align programs, and partner engagements. We identify, recruit and nurture IIoT ecosystems that drive IIoT sales and delivery
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B Channels
Published By: B Channels     Published Date: Apr 27, 2018
The IoT World Forum regularly reviews and updates on IoT markets and solutions every year. In Dubai in 2015 there were 3 clear takeaways: Invest now, gain solution skills, build an ecosystem.
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B Channels
Published By: B Channels     Published Date: May 01, 2018
Many Enterprise & Mid-Market I.T Vendors are offering or moving towards Hybrid Cloud. bChannels has the right expertise and credentials to assess a vendor’s ecosystem & program needs to find, connect and nurture partners on a Hybrid Cloud proposition. Download this paper to find out more
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B Channels
Published By: B Channels     Published Date: May 01, 2018
bChannels goal is to accelerate growth of contributions of partners to client revenues. Download this to learn how how bChannels will enable the fastest moving prospects nurtured to generate own leads.
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B Channels
Published By: B Channels     Published Date: May 01, 2018
bChannels has years of expertise in defining, building and delivering partner ecosystems. We have invested in understanding and developing discrete IOT ecosystem capabilities. Our solutions help our clients plan and deliver scalable loT by showing an understanding of their market segments, then delivering on designing effective programs. We are adept at finding and engaging partners in loT segments by finding, nurturing and growing partner ecosystems.
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B Channels
Published By: B Channels     Published Date: May 01, 2018
The Industrial IoT market is estimated to reach $123.89 Billion by 2021. Successful IIoT design and build requires tech and installer skills and products from many vendors. It also needs a Vendor / Aggregator marketplace and ecosystem for customer and partner access at scale. Vendors are looking for IoT consultative skills from channel partners today.
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B Channels
Published By: B Channels     Published Date: May 01, 2018
All technology companies are continuing their investment in IoT technologies: targeting technology verticals or market segments like Smart Homes or IIoT. They all need partners and alliances to expand in these verticalized markets. This post looks at who, where and the implications of IoT expansion.
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B Channels
Published By: Workplace by Facebook     Published Date: Sep 10, 2018
Today, people are shopping across multiple channels. There is a need for the retail industry to evolve and create great digital experiences and seamlessly blend the purchase journey. Learn how retailers are experimenting with technology and how tools like Workplace by Facebook can help retailers innovate.
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collaboration software, collaboration portal, business communication, workforce management, project management, team work
    
Workplace by Facebook
Published By: Dell EMC     Published Date: Oct 08, 2015
To compete in this new multi-channel environment, we’ve seen in this guide how retailers have to adopt new and innovative strategies to attract and retain customers. Big data technologies, specifically Hadoop, enable retailers to connect with customers through multiple channels at an entirely new level by harnessing the vast volumes of new data available today. Hadoop helps retailers store, transform, integrate and analyze a wide variety of online and offline customer data—POS transactions, e-commerce transactions, clickstream data, email, social media, sensor data and call center records—all in one central repository.
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Dell EMC
Published By: Cisco     Published Date: Jun 21, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video.
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Cisco
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