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Published By: Entelo     Published Date: Sep 06, 2017
Today's tech candidates are actively interacting and sharing their work on different websites, networks, and forums. As more of these channels surface, recruiters have the advantage to connect with more people in real-time, build a community based on shared interests, and to develop their employer identity among candidates. This webinar will cover recruiting on Slack, Reddit, AngelList, and Meetup – a communication tool, aggregated news site and forum, Q&A social network, startup platform, and online portal for interest groups. Michelle Lusen, senior corporate recruiter at Slack, will join us for the webinar to share her best practices for connecting with candidates. In this webinar, you'll learn: How to establish rapport and develop a Slack community of candidates using private and public communication channels Where to look on Reddit and AngelList to find people most interested in hearing about your open role Tactics to identify and engage with domain experts on Meetup How to navi
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Entelo
Published By: Resonate     Published Date: Jan 24, 2018
Brands have never been so fragile. The way we find, consume, and share information has changed dramatically in the past 10 years. Traditional customers have been replaced by a more demanding, less loyal breed of customer, and the explosion of channels makes attracting and retaining this new consumer even harder. Digitally savvy buyers are more likely to base their purchasing decisions on relevant customer experiences than on a logo. Even as these device-hopping consumers’ behaviors and preferences change at a dizzying pace, there's still an expectation for a consistent, meaningful experience — but if it's not optimal their perception of value drops and they disengage. So how can brands serve and delight smart customers across different channels and devices? Marketers must move beyond insights based on consumer demographics, transactional behavior, browsing habits, and intent.
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customer strategy, marketing strategy, consumer intelligence software
    
Resonate
Published By: Service Now     Published Date: Feb 09, 2018
We’re at a tipping point for customer service operations. Customers contact enterprises at a greater rate over a greater number of channels — shifting between them seamlessly and even using channels simultaneously. Enterprises react by adding headcount — an unsustainable strategy. You must transform operations by developing strength in automation, AI, and knowledge. This report reveals the top 10 customer service trends in 2018 for application development and delivery (AD&D) pros supporting customer service.
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Service Now
Published By: LogMeIn     Published Date: Feb 27, 2018
Exceptional customer service is a competitive differentiator. Providing consistent service that is tailored to the individual across a variety of digital channels can help organizations deliver personalized experiences that exceed the expectations of today’s digital savvy consumers. Yet, many organizations fail to deliver real-time relevance in their service experiences because critical customer data is siloed in different systems (CRM, ticketing, etc.) across the enterprise, making it difficult to understand the full customer journey and their needs at that point in time. We partnered with IDG Research to survey top-performing customer service organizations to determine the challenges they face, and, more importantly, their plans for driving better outcomes. One thing is clear: taking a strategic approach to future investments can help organizations meet their customer service objectives and deliver on customer expectations.
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digital, engagement, customer, service, research, organizations
    
LogMeIn
Published By: Pindrop Security     Published Date: Sep 24, 2018
With physical and online information security always growing stronger and harder to crack, fraudsters gravitate toward the weakest link in your security—your contact center and voice channels. For many years, our annual fraud reports have shown that fraudsters increasingly exploit the phone channel. Fraud rates continue to increase every year, and this year is no different. Between 2016 (1 in 937 calls) and 2017 (1 in 638 calls), the overall voice channel fraud rate increased by 47%, continuing on the upward trend from last year 113% increase.1 From 2013 through 2017 we have seen the fraud rate climb over 350%, with no signs of slowing down. It is important to note, that some verticals (i.e. Retail) experience even higher fraud rates than shown here.
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Pindrop Security
Published By: Jamf     Published Date: Jan 14, 2019
Mobile technology offers you the chance to transform your business — unifying online and offline sales channels, coordinating with staff and suppliers, and bringing insight to each customer interaction. Now, the only challenge is managing the mobile devices, apps and configurations that make it all work.
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mobile device management, mdm, managed devices, mobile, apple, ios
    
Jamf
Published By: Brightcove     Published Date: Sep 26, 2016
In this guide, you’ll learn that to make your video goals a reality, specific types of video promoted across particular channels are best suited to meet your objectives.
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Brightcove
Published By: NAVEX Global     Published Date: Dec 07, 2017
Good analysis and benchmarking of hotline data helps organisations answer crucial questions about their ethics and compliance programme, including: Does our culture support employees who raise concerns? Are our communications with employees reaching the intended audiences and having the desired effect? Are our investigations thorough and effective? Do we need more training? Do we need to review or update our policies? Do employees know about our reporting channels? Comparing internal data year over year to help answer these questions is important. But getting a broader perspective on how your performance matches up to industry norms is critical. This year’s analysis of our EMEA & APAC data from nearly 14,000 ethics and compliance hotline reports revealed key data points that compliance professionals can use to benchmark and assess their programme’s performance, and move toward predictive risk mitigation.
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navex, ethics and compliance software, hotline data, risk mitigation, incident management systems
    
NAVEX Global
Published By: Nanorep     Published Date: Jan 25, 2016
This white paper reveals how a fluid, smooth customer experience generates positive feelings and return business.
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customer experience, build a customer experience strategy, customer satisfaction, customer support, digital channels, online customer support, customer experience management
    
Nanorep
Published By: Nanorep     Published Date: Jan 25, 2016
This whitepaper illustrates how nanoRep’s precise interaction of technology and the human touch illuminates your customer's journey with your brand, allowing you to give them the convenience and personal connection they crave.
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customer experience, customer satisfaction, customer support, digital channels, online customer support, customer experience management, personalized content strategy, content strategy, nanorep solutions, nanorep technology solutions
    
Nanorep
Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today's marketplace, marketing professionals need a solution that allows them to react to changing market conditions cost effectively: coordinated marketing communication at a lower cost.
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sdl tridion, a/b, multi-channel marketing, branding, crm, ecm, rss, xml, wcm, dam, wcm, web content management, multisite functionality
    
SDL Web Content Management Solutions
Published By: Epsilon     Published Date: Oct 19, 2012
With more competition, strong customer scrutiny, and a growing number of marketing channels to leverage, retailers are going toward Real-time Messaging to boost their Customer Experience Marketing to remain relevant and keep customers engaged.
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epsilon, marketing, crm, customer experience marketing, customer experience, business technology
    
Epsilon
Published By: CodeBaby     Published Date: Nov 27, 2012
Healthcare organizations are integrating intelligent virtual assistants to enhance online experience and reduce costs. This guide overviews the capabilities and benefits of using virtual assistants to engage, optimize, and complement existing service channels.
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online self-service, customer experience, customer service, intelligent virtual assistants, conversion optimization, tech support, crm, web self-service, contact center management, virtual agent, knowledgebase, ecommerce, mcommerce, live chat, website optimization, multi-channel branding, business technology
    
CodeBaby
Published By: Marketo     Published Date: Mar 23, 2015
Today’s buyers are more empowered than ever before. They engage with brands and companies through their own research across multiple channels, long before marketing has the opportunity to engage with them directly. Potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. With customer nurturing, B2C marketers can communicate consistently with buyers cross-channel and throughout the buyer journey—addressing the gap in time between when a customer first interacts with you and throughout the buyer journey, before a customer purchases, after they purchase, and to drive repeat purchases.
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marketo, customer nurturing, customer engagement, lead nurturing, customer nurturing strategy
    
Marketo
Published By: Marketo     Published Date: Apr 28, 2015
Download this ebook to see how to create your customer personas and customer journeys, define your goals for mobile marketing, and understand mobile marketing as an integral component of your comprehensive marketing strategy.
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marketo, mobile strategy, mobile, email, marketing, channels
    
Marketo
Published By: Adobe     Published Date: Feb 08, 2016
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalized experiences will keep them engaged.
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adobe, marketing, campaign, multi channel, customer interaction, engagement, enterprise applications, business technology
    
Adobe
Published By: Adobe     Published Date: Feb 08, 2016
Today, brands that can deliver a unified customer experience across all of their online and offline channels will edge out the competition. But it takes a unified organization to meet the challenge.
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adobe, marketing, customer experience, channels, unified, online, offline, enterprise applications, business technology
    
Adobe
Published By: Adobe     Published Date: Apr 15, 2016
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you need DAM over other content storage solutions • How to make the ROI case for DAM • Companies who have used DAM for success
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adobe, customer experience, dam return, digital asset management, return on investment, marketing
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
In the Media and Entertainment industry, it all comes down to acquiring and retaining audiences. The higher the audience value, the better. Our guide, Acquisition Evolved, gives you a four-part framework to identify and engage high-value audience segments across channels that drive engagement, subscriptions, and advertising opportunities. Read the guide to learn: • Tips to accelerate your data-driven marketing • How to overcome audience acquisition and engagement obstacles • How to identify the right marketing technology for audience acquisition
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media and entertainment, acquiring audience, retaining audiences, data-driven marketing, engagement obstacles, data management
    
Adobe
Published By: Adobe     Published Date: Mar 16, 2017
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you need DAM over other content storage solutions • How to make the ROI case for DAM • Companies who have used DAM for success
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roi, dam, digital asset management, return on investment, content storage, channeling
    
Adobe
Published By: Adobe     Published Date: Mar 16, 2017
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time. Read the Adobe white paper to learn: • How metadata can help increase brand consistency across multiple channels and devices • Why marketers need digital asset tools that increase responsiveness to consumers in real time • The importance of rich media in delivering personalized content that deepens customer connections
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digital assets. adobe, metadata, digital assets, channeling
    
Adobe
Published By: Adobe     Published Date: Apr 17, 2017
Download our guide, Solving the Programmatic Puzzle, to learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels. You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated. Read the guide now to discover how to: • Consolidate your data to maximize your ad spend • Simplify search, display, and social campaigns • Deliver real-time, personalized ads with ease
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programmatic ad campaigns, streamlined channels, media buying, consolidated data, ad management
    
Adobe
Published By: Adobe     Published Date: Jun 22, 2017
With all the devices and channels out there, it’s harder than ever for companies to maintain a consistent brand experience. There are more ways for customers to connect with companies than ever before. And they expect each and every interaction to feel connected, cohesive, and personal. For marketers to connect the dots for customers, they need to fully understand the customer journey. Read The Sum of Its Parts to learn: • How the customer experience can be your competitive edge • The importance of providing consistent experiences across all channels • Four strategies for future-proofing your customer experience
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customer engagement, brand experience, channeling, customer journey, competitive edge
    
Adobe
Published By: Adobe     Published Date: Jul 13, 2017
Evolving your digital analytics program for a shift toward democratization requires foundational work. It’s crucial that you evaluate the current state of your analytics program. Know that building confidence for the analytics newbies and their managers will take time and investment, but it will set the stage for providing exceptional and consistent customer experiences across channels. Download our new guide The Extraordinary Possibility to learn about the five strategies to help you transition into an organization where everyone is part of the Analytics action.
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digital analytics, analytics, digital experience, adobe
    
Adobe
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