buying marketing automation

Results 1 - 7 of 7Sort Results By: Published Date | Title | Company Name
Published By: Oracle Marketing Cloud     Published Date: Oct 11, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
Tags : 
    
Oracle Marketing Cloud
Published By: Balihoo     Published Date: Dec 15, 2011
This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.
Tags : 
marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals, local reviews, local search, mobile marketing, social media, local websites, local advertising, ad builder software, co-op advertising, local marketing software, co-op marketing software, local store marketing, channel marketing software
    
Balihoo
Published By: Eloqua     Published Date: Sep 28, 2011
This quick guide will help you get inside the heads of your CEO, head of Finance, and head of IT and craft a persuasive argument to convince them about the value of Marketing Automation.
Tags : 
marketing automation, marketing roi, improve conversion rates, buying marketing automation, marketing automation platform, marketing automation software, revenue performance management, benefits of marketing automation, marketing automation guide
    
Eloqua
Published By: Marketo, INC.     Published Date: Sep 25, 2008
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.  Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
Tags : 
promo code: wp1, marketing automation, marketo, eloqua, salesforce, saas, crm, customer relationship management, crm integration, leads, lead nurturing, lead scoring, lead qualification, lead filtering, lead follow-up, lead management, lead conversion, inbound leads, raw leads, telesales
    
Marketo, INC.
Published By: Marketo     Published Date: Jan 10, 2011
Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing
Tags : 
marketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing, branding
    
Marketo
Published By: Marketo     Published Date: Nov 04, 2011
We often hear, "How is Marketing Automation different from email marketing?" In this white paper, you'll learn the difference between email marketing and marketing automation, how each support complex buying processes, and whether email marketing or marketing automation are the right tools to use. Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing.
Tags : 
marketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing
    
Marketo
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
Tags : 
    
Oracle Marketing Cloud
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.

“I am the Inspector Morse of IT journalism. I haven't a clue. D'oh” - Mike Magee