business assyst

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Published By: Business Assyst     Published Date: Mar 26, 2007
Interest in customer loyalty programs has never been more avid. After a number of years when such programs always seemed to be on the brink of taking off - but never quite managed to reach expectations - recent years have seen a real and dramatic increase in their uptake. This paper explores the issues which need to be addressed in order to cost justify the implementation of a customer loyalty system.
Tags : 
crm, customer relationship management, customer experience management, loyalty, retention, business metrics, affinity, business assyst
    
Business Assyst
Published By: Business Assyst     Published Date: Mar 26, 2007
This paper considers whether smart cards really do have a role to play in loyalty systems or whether they are simply being promoted by the suppliers of smart card technology into what they see as a fast growing, profitable marketplace.
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customer satisfaction, customer relationship management, customer interaction service, customer experience management, smart card, smart cards, access control, business assyst
    
Business Assyst
Published By: Business Assyst     Published Date: Mar 26, 2007
The last ten years has been devoted to developing ways of gaining knowledge of and understanding customers, the next ten years will be devoted to developing ways of using the information. Those that do this effectively will win and those that don't bother will surely fail.
Tags : 
business analytics, business metrics, customer relationship management, crm, loyalty, affinity, retention, business assyst
    
Business Assyst
Published By: Business Assyst     Published Date: Mar 26, 2007
Have loyalty cards reached the stage in their development when they are likely to be merged with other marketing and retailing systems, or will they simply fade away and join their precursors, the green shield stamps, in some far flung promotional graveyard?
Tags : 
customer experience management, customer interaction service, customer relationship management, crm, customer satisfaction, loyalty, affinity, business assyst
    
Business Assyst
Published By: Business Assyst     Published Date: Mar 26, 2007
Who said, "Money Can’t Buy You Love"? A useful metaphor, though, to help understand the true concept behind customer loyalty. Loyalty programs are about developing sustainable, mutually beneficial relationships. Price incentives can generate a short-term sales uplift but will not engender long-term loyalty.
Tags : 
customer experience management, customer interaction service, customer relationship management, crm, customer satisfaction, loyalty, affinity, business assyst
    
Business Assyst
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