ad tracking

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Published By: Marketo     Published Date: Feb 11, 2019
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels. In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checkli
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Marketo
Published By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
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mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data, conversion, marketing roi, direct mail campaign, multi channel marketing, integrated marketing campaign, lead generation, campaign management, tracking and measurement, reports and analytics, marketing dashboard
    
Mindfire
Published By: Adobe     Published Date: Nov 07, 2013
Advanced management and tracking in Adobe Social helps Sky Bet drive revenue through timely delivery of targeted high-impact social campaigns.
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adobe, skybet, success story, advanced management, adobe social, drive revenue, traditional digital marketing, drive new customers, content strategy, audience engagement, minimize cost, minimize complexity, social marketing initiatives, integrate data easily, effective customer bonds, streamline moderation, social properties, interaction data, gain traffic, social customer service
    
Adobe
Published By: ServiceNow     Published Date: Oct 02, 2015
Only ServiceNow Express delivers all this as one enterprise-grade cloud service— designed to solve IT service management challenges for enterprises of all sizes. The 3 Pillars of IT Service Management Excellence arE: • Automated Request Management • Integrated Asset Tracking • Intuitive Reporting
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ServiceNow
Published By: Pepperdata     Published Date: Jun 25, 2015
Download this whitepaper to learn how real-¬time cluster optimization technology can be used in multi¬-tenancy Hadoop environments to: • Eliminate the expense of having to physically isolate workloads • Enforce service level agreements (SLAs) based on customer¬ defined policies • Enable cluster usage tracking by job, task and user to speed troubleshooting and help with chargebacks
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Pepperdata
Published By: Rohde & Schwarz Cybersecurity     Published Date: Nov 28, 2017
DPI software is made to inspect packets at high wire speeds and a critical factor is the throughput and resources required. Keeping the amount of resources that integrated DPI and application classification technology requires low is critical. The fewer cores (on a multi-core processor) and the less on-board memory an engine needs, the better. Multi-threading provides almost linear scalability on multi-core systems. In addition, highly-optimized flow tracking is required for handling millions of concurrent subscribers.
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detection, rate, performance, efficiency, accuracy, encrypted apps, integration, metadata, updates
    
Rohde & Schwarz Cybersecurity
Published By: Akamai     Published Date: Jun 04, 2010
Predictive analytics have been used by different industries for years to solve difficult problems that range from detecting credit card fraud to determining patient risk levels for medical conditions. It combines data mining and machine-learning technologies to create statistical models based on historical data. It then uses these models to predict future events. Extracting the power from the data requires powerful algorithms behind predictive analytics.
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akamai, predictive, online advertising, tracking pixels, online shopping, in-market, site visitors, performance marketing
    
Akamai
Published By: CA Technologies     Published Date: Nov 02, 2016
In today’s competitive world, agile methodologies promise faster delivery, higher quality, increased productivity and better alignment with your company strategy. But while many companies introduce agile approaches at the team level, they often fail when scaling agile to the program and portfolio level. CA Agile Ready > Sync > Go provides a complete solution for building and launching successful, enterprise-scale agile programs. Integrating the industry leading expertise of CA Agile Transformation Consulting with the CA Agile Central enterprise-class planning and tracking platform, Ready > Sync > Go can help you build and launch a high-performing agile program in as little as three months.
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CA Technologies
Published By: SambaSaftey     Published Date: Mar 15, 2019
Collaboration among compliance safety, and risk DS Services, a distributor of leading beverage brands to residential and business customers, employs more than 3,500 drivers nationwide. Tracking its drivers – and ensuring they’re qualified to be behind the wheel – isn’t easy. “Reviewing motor vehicle records (MVRs) can take weeks, as every state reports violation information differently,” says Jason Gay, DOT compliance administrator for DS Services. “I was spending 12 to 15 hours a week on paperwork alone. It was time to simplify the process.” DS Services originally turned to SambaSafety to help reduce paperwork and increase efficiency; however, by incorporating continuous driver monitoring into its safety program, DS Services is able to impact its business in . other positive ways.
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SambaSaftey
Published By: iCims     Published Date: Jan 24, 2017
The decision to keep your current applicant tracking system (ATS for short) or switch to a new ATS, is often a difficult one to make. Switching to a new applicant tracking system can be costly and a perceivable headache to implement. However, when you find an ATS that meets your company’s unique needs while providing resources to help your company both today and tomorrow; then switching could be the best decision your company makes. The right applicant tracking system should provide solutions to your most common pain points, saving you time, money, and energy.
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iCims
Published By: Salesforce Pardot     Published Date: Sep 09, 2014
This white paper will walk you through eight different ways that Pardot can help you supercharge Salesforce CRM, from better sales intelligence to automated lead qualification, and more. Take a look at the next few chapters to see how Pardot and Salesforce differ, what the key benefits of each tool are, and how they can work together to become the ultimate sales and marketing machine.
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integration, key functionality, marketing teams, campaign performance, efficient lead management, improved sales intelligence, better tracking
    
Salesforce Pardot
Published By: Salesforce Pardot     Published Date: Sep 09, 2014
It’s a common misconception that marketing automation is only for marketers, and that sales will be left with yet another system to learn how to use. This couldn't be further from the truth — in fact, it only takes a few hours for sales reps to learn everything they need to know to get the most out of an automation system.
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marketing automation, sales teams, lead qualification, lead nurturing, tracking, cold calls
    
Salesforce Pardot
Published By: SAP     Published Date: Jun 04, 2015
Tracking and assessing workforce-diversity programs shouldn’t be hard work, but it should be a top priority. Because businesses benefit when they employ highly engaged workers with different backgrounds, HR leaders and hiring professionals contribute directly to a company’s success when diversity programs meet their goals. How can you create or transition to an effective tracking-and-assessment method? In this white paper you will find fifteen metrics that are a great place to start.
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SAP
Published By: SuccessFactors, an SAP Company     Published Date: Jun 18, 2015
Tracking and assessing workforce-diversity programs shouldn’t be hard work, but it should be a top priority. Because businesses benefit when they employ highly engaged workers with different backgrounds, HR leaders and hiring professionals contribute directly to a company’s success when diversity programs meet their goals. How can you create or transition to an effective tracking-and-assessment method? In this white paper you will find fifteen metrics that are a great place to start.
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SuccessFactors, an SAP Company
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Jan 24, 2019
A leading US-based broadcasting and publishing firm, with a market value of $17 Bn plus, creates, acquires and distributes entertainment content to global consumers over diverse platforms. The Company owns iconic media brands and has the viewership base amongst the US cable networks. The Broadcaster wanted to gain deeper insights into audience viewership patterns, advertisement impressions and sales data, in order to streamline the management of its advertisement deals. LTI's ADAPT (AD Sales Audience Prediction and tracking) solution optimized allocation, management, tracking and maintenance of advertisement air time to substantial increase in Marketing ROI.
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Larsen & Toubro Infotech(LTI)
Published By: Workday     Published Date: Mar 02, 2018
Before Workday, Panera Bread’s payroll processes were manual, inefficient, and error-prone, and payroll nightmares and compliance risks were a regular occurrence. Complex systems and costly integrations made it impossible for the company to keep up with its rapid growth or gain valuable insights into global labor expenses. See the infographic to learn why unifying HR, payroll, time tracking, and absence management in a single system allows Panera to use one consistent, flexible, and scalable system across the U.S. and Canada.
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panera bread, payroll, unifying
    
Workday
Published By: EMC     Published Date: Apr 18, 2013
See how RSA Archer Risk Management enables you to proactively address risks to your organization with a central GRC management system for identifying risks, evaluating their impact, relating them to mitigating controls, and tracking their resolution.
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risk assessment, risk management, it infrastructure, governance, tracking resolution, compliance, grc
    
EMC
Published By: Drillinginfo     Published Date: Nov 26, 2015
In this PDF you’ll learn how Drillinginfo (DI) provides accurate, current rig data in the Permian Basin. From permitting and leasing information to rig locations and pricing trends, you’ll find products and solutions to help transform how OFS companies drive leads. Tracking prospects can be a lucrative opportunity, but rigs move on a daily basis, so you need the latest information. See how DI can drive a company’s success by gathering up-to-the-minute rig intelligence from a single, comprehensive software solution. The Permian Basin Play is seeing a surge of O&E activity, with reports indicating that almost 30% of future oil reserve growth in the U.S. will come from the formation. Does your oilfield service team have an innovative approach to your data source detailed enough to support competitive decision-making? See how to get the most accurate, timely drill-site and well event information to make better, faster decisions and drive the best leads — that can turn into opportunities.
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ofs companies, leads, data, analytical tools, oilfield, leasing information, mobile app, rig intelligence
    
Drillinginfo
Published By: Drillinginfo     Published Date: Nov 26, 2015
OFS companies in the Bakken Play need fast, accurate rig intelligence from one comprehensive source to stay competitive. With Drillinginfo (DI) you’ll gain a competitive edge in the Bakken Play by using the best data and the broadest intelligence available. In this PDF you’ll learn how DI provides everything you need, from permitting and leasing information to rig locations, pricing trends, and more. While tracking prospects can be a lucrative opportunity, rigs move on a daily basis, so you need timely, accurate information. In this PDF you’ll see how Drillinginfo can drive your success by gathering the very latest rig intelligence from a comprehensive, easy-to-use SAS solution. Learn how to prepare for the next well event with DI Rigs Mobile App. With this invaluable tool you can enjoy the luxury of having your own office on the road. Easy access to rig and well event coordinates and driving directions via GPS units located on over 1,800 rigs make the DI Rigs Mobile App a must.
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ofs companies, leads, data, analytical tools, oilfield, leasing information, mobile app, rig intelligence
    
Drillinginfo
Published By: Citrix ShareFile     Published Date: Jul 11, 2017
Functionality, cost effectiveness and efficiency drive your firm. Apply those standards to sharing large files if you want to beat competitors who use standard, less professional file-sharing tools with clients. Read this e-book to discover how you and your firm can: Avoid the unreliability and time-consuming limitations of FTP and email. Stop breaking up files and start tracking their status. Increase the speed of transferring proposals, specs and more without sacrificing security.
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cost effectiveness, efficiency, data sharing, data security
    
Citrix ShareFile
Published By: Groove     Published Date: May 16, 2018
Trader Interactive provides marketing services and technology solutions to customers across seven verticals. Their customer support team was bogged down with associating support requests with the appropriate cases in Salesforce, and they needed a solution to streamline their work. Now, the customer support team enjoys Gmail integration with Salesforce, and the sales team takes advantage of multi-step campaigns, email tracking, and much more. Overall, they’ve been able to work more efficiently and provide better value to their customers. Let’s check out their story.
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Groove
Published By: Salesforce.com     Published Date: Jul 02, 2014
With today's financial advisors and wealth managers facing such tough competition, the ability to thrive comes through maximizing efficiency and finding innovative ways to maintain and grow business. This white paper highlights how technology is a great partner for meeting this need: • Create more relevant interactions with customers by tracking your business in the cloud • Connect to your customer information from any mobile device • Increase sales to your customers with a deeper understanding of their needs Download this white paper to learn more!
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salesforce.com, customer tracking, business in the cloud, financial advisors, wealth managers, mobile devices, enterprise applications, data center
    
Salesforce.com
Published By: HotSchedules     Published Date: Jan 17, 2019
Did you know that the average restaurant loses 3-10% of its purchased food before it ever makes to the table ? It’s a sad but true statistic. In an industry where effectively cutting costs can make or break your business, operators can’t afford to simply be conscious of their food waste. They need to take action. In this infographic, you’ll get a good idea of just how much food your restaurant could be wasting, and what your business stands to gain from better waste tracking.
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HotSchedules
Published By: Workday     Published Date: Oct 11, 2018
Before Workday, Panera Bread’s payroll processes were manual, inefficient, and error-prone, and payroll nightmares and compliance risks were a regular occurrence. Complex systems and costly integrations made it impossible for the company to keep up with its rapid growth or gain valuable insights into global labor expenses. See the infographic to learn why unifying HR, payroll, time tracking, and absence management in a single system allows Panera to use one consistent, flexible, and scalable system across the U.S. and Canada.
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Workday
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