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Content for everyone

White Paper Published By: Adobe
Adobe
Published:  Sep 23, 2019
Type:  White Paper
Length:  15 pages

No matter where they are, your customers expect you to be there too, offering fluid, consistent experiences across channels


Customer choices continue to expand - 5.5 million new smart things are connected every day, and by 2020, Gartner predicts there will be 20.8 billion connected things worldwide.

76% of marketers agree that personalization is driving increased need for more assets.

88% of marketers agree that they need an easier way to discover and share assets that generate the best engagement.

With a hybrid content and experience solution, Synopsys saw: 

  •  A 40% increase in productivity
  • Reduction from 2 weeks to 2 hours to restructure content

Companies need to transform their businesses to meet the demands of customers in an omnichannel world.



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