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Location Intelligence: bridging the biggest gap in advertising

White Paper Published By: HERE Technologies
HERE Technologies
Published:  Dec 06, 2018
Type:  White Paper
Length:  16 pages

Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. 

HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.



Tags : 
location data, ad tech, location targeting

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