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Relevance is everything: How location data improves advertising efficiency- Info

White Paper Published By: Here Technologies
Here Technologies
Published:  Sep 26, 2018
Type:  White Paper
Length:  2 pages

How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behaviour is key to gaining full and reliable insights and making efficient change.

HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualises consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.



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