> Research Library > KPMG > Realise better returns from your CX investments
 

Realise better returns from your CX investments

White Paper Published By: KPMG
KPMG
Published:  Jul 10, 2018
Type:  White Paper
Length:  76 pages

Despite multi-billions of investment, only a small number of UK firms succeed in making customer experience a source of value. How can you join them and get CX investments flowing through to your bottom line?

Read this report to understand:
• how CX leaders are reappraising organisational structures to get closer to the customer
• what four key principles they follow to build a connected customer experience
• how they are using events in customers’ lives to drive innovation and set new standards in customer experience
• how the connections enabled by CX platforms work as a springboard for success.



Tags : 

“I am the Inspector Morse of IT journalism. I haven't a clue. D'oh” - Mike Magee