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Digital transformation in sales: evolving the art of customer engagement eBook (existing)

White Paper Published By: Microsoft Azure
Microsoft Azure
Published:  Apr 10, 2018
Type:  White Paper
Length:  7 pages

For sales organizations, customer engagement is about more than touchpoints—it’s about everything that happens in between personal and digital encounters. Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand topof-mind.



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