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The 2017 Account-Based Framework

White Paper Published By: Engagio
Published:  Jan 10, 2018
Type:  White Paper
Length:  21 pages

Account-based strategy is the coordination of highly valuable, personalized experiences across all functions that impact the customer to drive engagement and conversion at a targeted set of accounts.

The adoption of account-based strategy has accelerated in the last few years, with a dramatic increase in the number of companies looking  to implement this approach. This growth is driving demand to “start now,” particularly in marketing organizations, but account-based cannot be developed by the marketing department alone. The best account-based leaders begin by securing organization-wide commitment to the account-based strategy.

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