> Research Library > SAP Hybris > Supporting The Buyer Journey With Customer Service
 

Supporting The Buyer Journey With Customer Service

White Paper Published By: SAP Hybris
SAP Hybris
Published:  Oct 26, 2017
Type:  White Paper
Length:  6 pages

For companies and buyers alike, customer service has traditionally been used as a troubleshooting tool. Forrester found that companies believe that nearly 50% of all buyers still view customer service as a post-purchase resource, rather than a purchasing aid, and in response, companies have positioned their customer service capabilities to match that expectation. However, Forrester conducted a custom survey of 247 companies and found that this reactive, postpurchase-only customer service mindset can result in missed sales opportunities and contributes to greater purchase dissatisfaction.



Tags : 

“I am the Inspector Morse of IT journalism. I haven't a clue. D'oh” - Mike Magee