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The Art of the Click

White Paper Published By: Adobe
Adobe
Published:  Sep 21, 2017
Type:  White Paper
Length:  19 pages

Email has proven itself as a revenue-driving workhorse of any marketing strategy. And yet, two-thirds of marketers are still less than satisfied with their email marketing efforts. We joined forces with Email on Acid to shed a light on the most effective email campaigns. Read The Art of the Click to learn helpful email insights, like:
--The four critical qualities of all great email experiences
--Subscriber open and read behaviors throughout the day
--Why all clicks arenít created equal



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