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Demand Gen's Next Competitive Advantage

White Paper Published By: Optimizely
Published:  Jun 08, 2017
Type:  White Paper

Download the guide and learn how to get more out of your existing demand generation programs.

Any successful B2B marketing team needs to be constantly innovating in order to meet its targetsówith little to no increase in resources or budget. How can you build a program that will enable you to consistently do more with less?

Optimizing your demand gen programs with testing and personalization will help you get the most engagement from every interaction and maximize the ROI of your campaigns.

Download the guide to learn:

  • How to optimize the fundamentals of your demand gen engine for greater ROI
  • The often-overlooked opportunities for delivering an improved customer experience
  • How strategies like audience targeting and account-based marketing can fuel even greater pipeline and revenue growth

Tags : 
optimizely, demand generation, demand gen, b2b marketing, personalization, account-based marketing

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