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The Fan Experience: Changing the Game with Food and Beverage Technology

White Paper Published By: Oracle Hospitality - S&E
Oracle Hospitality - S&E
Published:  May 09, 2017
Type:  White Paper
Length:  16 pages

More than 40% of sports fans worldwide abandoned concession lines in the past 12 months – without making a purchase – because of excessive waiting, according to Oracle Hospitality Sports and Entertainment’s research report The Fan Experience: Changing the Game with Food and Beverage. The global study surveyed more than 3,500 sports fans in eight countries – Australia, Brazil, China, France, Germany, Japan, United Kingdom and United States – and focused on uncovering their top priorities. Most importantly, the survey aids venue operators by identifying “pain points” and solutions designed to trigger greater attendance and spark sales.



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