> Research Library > Sprinklr > How to Build and Maintain a Winning UGC Strategy

How to Build and Maintain a Winning UGC Strategy

White Paper Published By: Sprinklr
Published:  Nov 22, 2016
Type:  White Paper
Length:  16 pages

The rules of business have changed. Fundamentally. Instead of trusting what companies say about themselves, customers now rely on recommendations from their peers. Innovative companies are turning to User-Generated Content (UGC) to tackle this new dynamic. UGC allows for authentic, peer-driven marketing campaigns that can drive more success than a conventional campaign and at a fraction of the price.

Download this comprehensive guide to UGC to learn the following:

  • The basics of UGC
  • Guidance for building an effective UGC strategy
  • Tactical tips for launching your first UGC marketing campaign
  • Examples of brands using UGC in impressive and innovative ways

Tags : 
user generated content, ugc, marketing strategy, social media strategy, social strategy, ugc strategy, ugc marketing strategy

“I am the Inspector Morse of IT journalism. I haven't a clue. D'oh” - Mike Magee