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Big Data Opens the Door for Prescriptive Analytics

White Paper Published By: FICO
FICO
Published:  Jun 07, 2016
Type:  White Paper
Length:  9 pages

As any line of business (LOB) leader knows, making customer level decisions that balance risk and profit just keeps getting harder. And even when you think you have the right decisions, turning them into actions can be even trickier. You also need to consider the factors that make smart decisions difficult. Big data. Regulations. Customers who want an offer, fast, or else you’re going to lose them.



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