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Apple Watch™ Claims Test

Case Study Published By: SurveyMonkey
Published:  Aug 25, 2015
Type:  Case Study
Length:  21 pages

Are you bringing your best ideas to market?

Not sure how your next marketing claim will perform? In this latest study, SurveyMonkey Audience tested two of Apple’s® marketing claims for its Apple Watch™ and came up with a clear winner.

Get the Claims Testing guide to see the findings and learn how you can test your ideas with surveys. Download this free 21-page guide to learn which metrics to use to predict success.

These claims testing survey findings help you:

  • Test various claims quickly and easily
  • Filter out ineffective claims
  • Refine your good ideas
  • Test with diverse audiences

Topics covered in the guide include:

  • Attributes to test
  • Standard scoring model breakdown
  • Brand recognition
  • Market segmentation

Tags : 
apple watch, key metrics, data research, marketing claims, testing surveys, framework testing, data insights, brand management, purchase intent, advertising, crm, market research, surveymonkey

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