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The High Cost of Free: Does Online Video Quality Influence Consumer Perception of your Brand?

Case Study Published By: Brightcove
Brightcove
Published:  Sep 17, 2014
Type:  Case Study
Length:  1 pages

6 Billion hours of video are watched EACH MONTH on YouTube .... That's almost 1 HOUR for every person on Earth! There in no denying the power and reach of YouTube. But, are quality issues common with YouTube videos negatively impacting your brand? We investigate.



Tags : 
online video quality, consumer perception, distribution strategies

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