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Free Guide: 10 User Engagement Metrics Everyone Can Use

White Paper Published By: Yottaa, Inc.
Yottaa, Inc.
Published:  May 09, 2014
Type:  White Paper
Length:  17 pages

"User engagement" means different things to different online businesses. But everyone can agree that itís a good thing: engagement indicates attention, interaction, and a pleasurable experience. This free guide defines 10 critical user engagement metrics every business can use. Find out what each of these metrics indicates about your siteís user experience, and where your site stands among the wider web through benchmarks.

For each metric, the guide includes:

  • A full definition
  • Why it matters
  • Stats & proof points
  • How to analyze it effectively
  • Useful benchmarks

All of these metrics can be found within free testing tools you likely use already, like Google Analytics and Websitetest.com.  Start measuring your engagement today with free tools, step-by-step guidance & benchmark data for each metric!

Tags : 
user engagement, conversion optimization, cro, conversion rate, bounce rate, cart abandonment, traffic, web performance, performance monitoring, benchmarking, ecommerce, m-commerce, mobile commerce, mobile optimization, google analytics, a/b testing

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