> Research Library > Marketo > The Definitive Guide to Marketing and Analytics
 

The Definitive Guide to Marketing and Analytics

White Paper Published By: Marketo
Marketo
Published:  Apr 17, 2014
Type:  White Paper
Length:  70 pages

Marketo have produced a detailed guide to help you quantify your marketing.

This guide will also help answer key questions including:

  • What are the most important marketing metrics for me to use?
  • How can I measure my various marketing programsí impact on revenue and profit?
  • How can I best communicate marketing results with my executive team and board?
  • Which personnel, procedural, and cultural changes need to occur within my organization so I can implement marketing
    measurement? 

Download now to find out more.



Tags : 
crm integration, campaign management, marketing automation, targeting, email marketing, lead generation

“I am the Inspector Morse of IT journalism. I haven't a clue. D'oh” - Mike Magee