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The Business Value of Creating Exceptional Digital Experiences -- Findings from IDC

White Paper Published By: IBM
IBM
Published:  Apr 04, 2014
Type:  White Paper
Length:  18 pages

Today, as customers increasingly turn to digital channels to research products, shop, and purchase and as employees arrive in the workplace conditioned by engaging consumer Web, mobile, and social experiences organizations can't afford to be left behind because of legacy investments. Customers and employees alike expect an exceptional digital experience. The good news, as our TCO study shows, is that most organizations can justify the cost of IBM's Exceptional Digital Experience solutions based on quantifiable hard dollar savings within a relatively short period of time. Read this IDC Report to learn more about IBM's Exceptional Digital Experience Solutions



Tags : 
ibm, idc, digital experience, digital marketing, customer engagement, web marketing, mobile marketing, social media, tco, customer engagement

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