> Research Library > IBM > Deliver eBook: Connecting with Connected Customers
 

Deliver eBook: Connecting with Connected Customers

White Paper Published By: IBM
IBM
Published:  Oct 15, 2013
Type:  White Paper
Length:  14 pages

Delivering an effective marketing message is no different. Having a personalized connection sets the stage for a dialogue and two-way conversation, across any channel the customer chooses.



Tags : 
process of delivery, generation c, deliver to right customers, enterprise marketing management, emm, inbound marketing, outbound marketing, cross-channel delivery, customer interactions, marketing delivery, direct marketing, direct responses, lead management, personalized offers, relationship building, inbound interaction, evaluate offers, systematic quality assurance, optimizing mobility, incorporate sophisticated analytics

“I am the Inspector Morse of IT journalism. I haven't a clue. D'oh” - Mike Magee